Ipsos

Healthcare, future risks, advertising… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world. Check the comments section to learn more. #IpsosUpdate

The latest edition of Know the New America and Beyond is out! This month, we explore the impact of the U.S. government shutdown, one of the longest on record, and what it means for brands, consumers, and the global economy. You will also find exclusive Ipsos insights on declining trust in public health agencies, holiday spending plans, and global perspectives from Canada, the U.K., and Switzerland. Dive into the data and subscribe to stay updated.

Optimism is hard to find, and people worry about their jobs, housing situation, and how to give their children the best head start in life. These are perennial concerns for the middle classes, today under real pressure. But what does the term “middle class” mean today? Join our KEYS webinar for on-the-ground perspectives, freedom in the US, familismo in Mexico, and understatedness in the UK. 🎤 Speakers: Simon Atkinson | Maya Ilic | Nanzala Mwaura | Christie Moorman | Oliver Sweet Register now to explore what it means to be middle class in the Uneasy Decade.

[2025 Q3 Results] Ipsos achieved a revenue of €636 million in Q3, representing a growth of 7.6%, of which 2.9% organic. The Group’s performance improved across all geographies.   While political uncertainties and budgetary constraints on governments are resulting in a decline in Public Affairs activity, the Group posted a good performance among private‑sector clients.   Ipsos’ priority is to accelerate organic growth, and the Group is confident in its ability to transform by judiciously leveraging technology and AI.   The presentation of the new strategy, Horizons 2030, will be held on January 22, 2026. Read below the main highlights. Check the comments box to access the press release and the Investor presentation.

🌍 In 2025, the world feels more crisis-ridden than ever. According to the latest AXA and Ipsos bva Future Risks Report, 93% of citizens and 95% of risk experts believe that crises are becoming more frequent and severe. Climate change remains the leading concern, followed closely by geopolitical instability, showing how environmental, technological, and social risks are increasingly interconnected. Check the comments section and download the full report.

What do the world's most effective adverts have in common? Ipsos x Effie Worldwide, didn't just celebrate the 2024 Global Best of the Best Effie winners - we analysed them. Ipsos unpicked the 2024 Global Best of the Best Effie winners to uncover the creative levers that powered the most effective marketing of the year. Discover the insights and proven strategies behind their success. Ready to learn from the best and deliver commercial impact? Check the comments section to learn more. #Effie #effectivemarketing Shaun Dix

To mark the International Day for the Eradication of Poverty, the Ipsos Foundation is pleased to support the Strengthen Education 'Goyon Bayan Ilimi' project, which is being led by Preston Development Foundation in Nigeria. The initiative improves learning conditions for 2,400 students aged 4–18 across three public schools, helping them to escape poverty. Employees at Ipsos in Nigeria are also getting involved through volunteering, mentoring, and advocacy activities. These activities reinforce our collective commitment to education and community development. Check the comments section to learn more. Tayo Salami, Ronke Mosugu, Fuanpoe Beatrice, Abidemi Oluwafemi, Abimbola Daramola #IpsosFoundation

Are you relying on consumer recall to paint a full picture of product usage? You may be getting half the story. Ipsos Vision AI turns photos into insights, revealing brand details and consumer contexts with unmatched precision. Check the comments section to discover how Ipsos Vision AI can bring your research to the next level. Ahu Şendilmen, Allyson Leavy #IpsosHiAi

On the occasion of World Mental Health Day, Ipsos releases the seventh edition of the Health Service Report, continuing to track how people perceive their healthcare systems and the major health challenges facing their countries. This year’s edition features:  ▪️ Integrated insights on mental health, highlighting its growing importance in global wellbeing ▪️ New research on GLP-1 medications and a focus on obesity  ▪️ A spotlight on vaccines amid ongoing rhetoric and scepticism Check the comments section and explore the latest insights. #WorldMentalHealthDay #MentalHealth

Join us for Ipsos CX Day 2025 on 7 October for two global LinkedIn Live sessions celebrating the people and practices that put customers at the heart of organisations and drive measurable client impact. We’ve curated seven client stories that have delivered tangible improvements, positively influenced CX KPIs, and generated stronger business outcomes. The stories will cover the automotive, banking, city administration, employee benefits, insurance, and telecoms industries, and will take you on a journey from Australia to Canada, with stops in Malaysia, Türkiye, France, the UK and Colombia along the way. Our hosts will share key learnings from these cases and provide practical takeaways you can apply to your own CX programmes. Save the date!