Hedra

We just rebuilt Hedra's UI and support tickets dropped 75% while usage shot up (especially conversion from signup to first video). Super proud of how we figured out a revamp was needed, and the 3 things we fixed. From the beginning, we’ve obsessively stayed close to customer feedback. Just this week, I reviewed 500 support tickets and answered 170 of them myself. This habit has repeatedly given us direct insight into where users get confused. Based on what we heard, we made three changes: 1. Bugs + engineering quality (I credit Jon for this improvement). On the old platform, videos wouldn't generate, downloads were slow, and people would click something and get no feedback. John noticed this and took us from a seed-stage experience to Figma-level engineering quality. 2. Information hierarchy. Design team reworked it and built a philosophy around guiding users through the experience so it's clear where you go to do things. 3. We added tutorials and automated our support bot to point people to help articles (launching more tutorial videos soon). We're still figuring out how to reduce friction everywhere, but this is a solid start.

This is how you scale your creation. We break down exactly how to 8x your output by mastering 8 parallel streams. Learn to generate images and videos simultaneously. This is the new workflow for high-volume creation. Watch the full tutorial. #Hedra #HedraBatches #AIvideo #GenAI #CreativeWorkflow #Scale

Multiply your creative output. Hedra Batches are here. This is a major update for creative workflows. We can now generate 8 assets simultaneously—images and videos. This moves us from single-file generation to true parallel processing. The power of parallel generation is finally here, and it's a massive gain for any team looking to scale.

Happy Hedra Halloween! In the past, a high-quality Halloween video like this meant: - Weeks of production. - Complex logistics and props. - A barrier between a great idea and the final cut. We generated this entire video from simple text prompts. From concept to final asset in under an hour. This is the new standard for creative velocity. When you remove the friction, you unlock your team's best ideas. What's one timely idea you'd create if you could do it in an hour?

For decades, turning a creative concept into a high-quality video required complex software, long render times, and specialized teams. AI video generation is changing that. It's collapsing the workflow from days to minutes, shifting the focus from technical execution back to the creative idea itself. We've been demonstrating this with our Hedra Halloween campaign—showing how intricate, spooky scenes can be generated from a single prompt. The most common question we've received isn't about the tech, but: "How do I start?" This video shows a glimpse of the process. It's straightforward by design. To help you get hands-on, I'm sharing our "Get Started with Hedra" guide. It's a straightforward walkthrough of what Hedra offers, along with some tips and tricks for creating high-quality content. You can find the direct link to the guide in the first comment below. We're excited to see what people create when the barrier to entry isn't the tool, but only the imagination.

Hailuo 2.3 is live, and Hedra Halloween is on! As Halloween approaches, we’re celebrating the kind of transformation that defines Hedra — making creativity more accessible and giving anyone the tools to create engaging content. Halloween has always been about reinvention. That same spirit drives the Hedra community — creators experimenting, pushing boundaries, and reimagining what content can be. We’re inviting creators, artists, and brands to share their Halloween-inspired generations made in Hedra using #HedraHalloween — and show how accessible creativity can look when the tools are in everyone’s hands.

It's #HedraHalloween. 🎃 Create scary good content, faster than ever. This month is all about celebrating the spooky, supernatural, and strange content you can create with Hedra. We'll be featuring the most impressive community creations. Share your work with #HedraHalloween. Let's see what you can do.