Celebrating 80 Years of Candy Over the past weeks, Candy has opened two important new chapters in its 80-year story. In Milan, we recently concluded the exhibition “An Archive of Possible Machines – 80 Years of Candy” at Fabbrica del Vapore. Together with local institutions, this project celebrated Candy as part of Italian especially Lombard history, and highlighted how industry, design and everyday life are deeply connected. It also paved the way for the future Candy Corporate Museum, which will make this unique industrial and creative heritage accessible to the public. We are also proud to share a new milestone on the global stage: Candy has officially partnered with Al Khaleej, one of the most dynamic and promising clubs in the Saudi Pro League. The signing ceremony at the club’s headquarters, in the presence of broadcasters MBC Arabia and SBC, underlines the significance of this collaboration. Founded in 1945, Al Khaleej embodies ambition, intelligence and a drive to innovate, values that resonate strongly with Candy. This partnership strengthens Candy’s presence in Saudi Arabia, connects our brand with local communities and football fans, and adds an important new chapter to our sports sponsorship portfolio. We are proud to see Candy’s heritage celebrated in Milan and its future energized on the football pitch in Saudi Arabia. We look forward to supporting Al Khaleej in the seasons ahead and continuing to grow Candy’s story around the world. #Haier #HaierEurope #Candy #Candy80 #IndustrialHeritage #ItalianDesign #SaudiProLeague #AlKhaleej #SportsSponsorship #BrandPartnerships
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