Rembrand

Let's talk about what happens when your creative strategy goes beyond the standard :30 second spot. Our Spaceback solution for Social Content Ads leverages AI to create ads based off social content. Your social content works great, so lets's put it to work across channels - https://lnkd.in/gf_SwFi7 #advertising #socialmedia #generativeAI #AIcreative #AI

Publishers and advertisers are starting to come together with solutions to the current crisis in video advertising. New ways to monetize content without increasing ad load that are actually enjoyed by the audience.

90% of your audience skips the ads you pay to place in front of them in a CTV or online video environment, and that creates wasted opportunities. Don't you want to know how to fix that problem?? https://lnkd.in/geyKYW8U

Video Advertising Needs A Refresh. CPMs for CTV inventory are decreasing and publishers are in need of new ways to maximize yield from their premium inventory. Audiences are migrating to lower ad-load channels and skipping ads when given the chance. The industry needs to start thinking about new formats and new models for monetizing content and enabling brands to speak to the audience. Read more about this situation in this piece of research presented by Rembrand and available via Slideshare https://lnkd.in/gAN6ykuF

We'll be at the MediaPost CPG Summit next week to talk all things #videoadvertising. If you’ll be there, keep an eye out for Maria & Karol Ottley, who will be taking the stage for a deeper dive into the future of video ad experiences on 11/18. We can’t wait to see you there! 👋 Maria Teresa Hernandez, M.S. Spaceback Cory Treffiletti Karol Ottley

Viewers see half as many ads today as they did a decade ago — and they like it that way. But fewer ads doesn’t mean less opportunity. It means a higher bar for creativity, context, and integration. Check out this blog post to understand the ad tolerance landscape — and what it means for brands and publishers: https://lnkd.in/gSTR5Mhm

We just released a research report that demonstrates how audiences are responding to interruptive video, and why publishers AND advertisers need to explore new ways of reaching the audience. It is essential reading for the video advertising industry. https://lnkd.in/gkNeS5VN

There's a crisis in video-based advertising. The audience and the publishers are not aligned, but new formats and new approaches can solve it and create a bountiful future. Check out this new research paper, brought to you by @Rembrand. Learn More: https://lnkd.in/gAN6ykuF

The industry is buzzing about AdCP, or the Ad Context Protocol. Much of the conversation has been around standard media buying, planning and creative. Rembrand is focused on how this methodology can further reduce friction in what the industry currently considers "non-standard" formats, of which In-Content Advertising (ICA) is the one of the fastest growing formats. We created a blog to share what it's all about, and our Chief Product Officer, David Wiener put together a quick video. Check out the blog post https://lnkd.in/gxF-zdnd and watch the video below!

There's a crisis looming in video advertising. The audience doesn't like interruptive formats, and yet the industry keeps forcing the audience to watch more interruptive ads. This can't sustain the level of growth that the industry is looking for. The data is clear. If you want to better understand the impending crisis, check out this exec summary and related research paper brought to you by Rembrand as we explore how the industry can still grow without alienating the foundation of the industry; the audience. https://lnkd.in/gD2fd4kE