FORM

With Apple Vision Pro, Meta’s Ray-Ban Display glasses, and Alphabet Inc.’s latest AR prototypes, one thing is clear: AR is shifting from “future tech” to everyday tech. All of these everyday AR devices aim for the same target: integrating information and AI into daily life while desperately trying not to overwhelm the user. What’s interesting is that sports have long been the proving ground for new tech innovation and adoption for years. Swimming and FORM are a prime example. In sports, “good enough” isn’t about eyewear with 4k cameras or a high-resolution display; it’s about delivering the right information at the right moment in a form factor athletes actively choose to wear. Real value for them is created through clarity, simplicity, functionality and timing. As AR enters mainstream lifestyle use, the same questions apply: What information is beneficial in the moment? What compromises are people willing to accept for real-world benefit? Which form factor makes “good enough” feel invisible? Successful sports AR eyewear solutions to date have shown that the winning formula isn’t maximalism; it’s about providing relevance at the right time, generating frictionless adoption. If Big Tech’s AR push tells us anything, it’s that everyday AR will need to follow the same path. Overwhelming experiences will push users away, while the companies and devices that win the face will be the ones that look to AR for sport, knowing exactly when to surface data, coaching, or encouragement… and when to stay out of the way. Pictured are several sports and use cases for which my teams and I developed AR eyewear solutions over the past two decades! ⤵️ #AugmentedReality #WearableTech #SportsTech #ARDesign #HumanCenteredDesign #ProductStrategy #FutureOfWearables #AthleteExperience #SportsInnovation

It’s the season 🎁 Our 2025 Swimmer Gift Guide features thoughtful ideas for pool enthusiasts, open-water adventurers, and triathletes alike. Whether you’re shopping for a family member, teammate, or friend, there’s something here to inspire their next swim. Check it out: https://lnkd.in/dMJb6zX8 Additionally, we’ve also curated a hand-picked list of gift ideas specifically for triathletes: https://lnkd.in/djy8cKuZ

We’re proud to share that FORM has been recognized as one of Deloitte's Technology #Fast500 companies in North America for 2025. This milestone reflects our continued commitment to pushing the boundaries of augmented reality for athletes and redefining what’s possible in the water. With new product launches, rising category adoption, and powerful digital coaching features, our growth highlights how AR is reshaping the swim experience. From real-time metrics to AI-powered coaching, we’re building the future of swim training, and setting the pace as the leader in AR for sport. A huge thank you to our community, partners, and the entire team at FORM for making innovation our everyday standard. Here’s to what’s next! Read the full press release: https://lnkd.in/dY76M-5r

What it takes to earn an athlete’s trust. The importance of race day is something that every athlete, from pros to first-timers, feels. The hard work has been done, and you plan to execute your best race. When you’re ready to perform, trust in your gear is non-negotiable. Having been on the start line many times myself. I know intimately what FORM has to deliver. I remember one race where I felt smooth, only to learn later I’d gone out way too hard and I paid for that mistake on the bike and the run. With FORM, the guesswork is gone. I can see exactly how I’m pacing in the moment while also swimming in a straight line between markers thanks to SwimStraight. I, like you, trust our data on race day. For me, hearing how you swam a PR, got to T1 quicker, and felt fresher on the bike and the run is what it’s all about. What gear do you trust on race day?

Take a deeper dive into our brand-new HeadCoach™ 2.0 digital coaching features, which we launched yesterday. The following article breaks down exactly how it works, including Understanding You as a Swimmer and identifying your Swimmer Type. Read on ⤵️

HeadCoach™ 2.0 has landed. Our biggest digital coaching update to date, HeadCoach™ 2.0, is built to educate, delivering expert-level personalized coaching, clarity, and actionable feedback every swim. Press release: https://lnkd.in/gyjRaz8u #AugmentedReality #AR #Coaching #Wearables #WearableTech

Our latest study analyzed 1.25 billion meters of swimming! 🏊♀️ The finding: swimmers using FORM’s Guided Workouts saw 40% greater performance gains in the same timeframe. Same training, greater gains. We’re past AR being a gimmick or fad; it's now an essential driver of performance. 🎯 Read our ‘Proving the Improvement’ data dive blog here: https://lnkd.in/g7NYBv9S #AugmentedReality #AR #Swimming #Sport #Training #Wellness #Health #Wearables