𝗟𝗔𝗦𝗧 𝗖𝗔𝗟𝗟! ⏰ The 2025 Fall HVAC/Hydronics Catalog promotions are coming to a close. Don’t miss your chance to: ✔️ Save with exclusive rebates and partner offers ✔️ Take advantage of promotions from AprilAire, IBC Technologies USA, Navien, Inc., Reznor LLC, Snappy, & Triangle Tube ✔️ Lock in your catalog pricing when you purchase $2,000+ of qualifying products 𝗢𝗳𝗳𝗲𝗿𝘀 𝗲𝗻𝗱 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟯𝟭. Act now before they’re gone! https://bit.ly/3JahcCu #HVAC #Hydronics #FallSavings #FirstSupply
First Supply LLC
Wholesale
Madison, WI 7,362 followers
Where Tradition Meets Innovation
About us
Established in La Crosse, WI, First Supply® is the largest Wisconsin-based wholesaler, with 53 upper Midwest locations, including 29 First Supply distribution branches, 5 First Waterworks branches, 1 Central Distribution Center, 14 Gerhard’s Kitchen, Bath and Lighting stores, and 4 Kohler Signature Stores by First Supply. Founded in 1897, First Supply is a 5th-generation, family-owned, single-source provider employing over 650 people and offering HVAC, builder, plumbing, lighting, waterworks, industrial PVF, pump, well, and septic supplies. Midwest Locations: Appleton, WI; Birmingham, MI; Brainerd, MN; Brookfield, WI; Cedar Rapids, IA; Champlin, MN; Delafield, WI; Delavan, WI; Detroit, MI; Dubuque, IA; Eau Claire, WI; Edina, MN; Green Bay, WI; Janesville, WI; Kenosha, WI; La Crosse, WI; Madison, WI; Milwaukee, WI; Oak Creek, WI; Oshkosh, WI; Overland Park, KS; Owatonna, MN; Platteville, WI; Plover, WI; Racine, WI; Rhinelander, WI; Rochester, MN; Rockford, IL; Sheboygan, WI; South St. Paul, MN; Tomah, WI; Wausau, WI; West Bend, WI; Whitefish Bay, WI; Winona, MN; Central Distribution Center in La Crosse, WI; and coming in 2025 — our new state-of-the-art Distribution Center in West Salem, WI. We are: Family Owned and Operated — Since 1897 2024 Top Workplaces Industry Award Winner #33 Premier 150 Segment Leader — Supply House Times (2024) WaterSense® and Energy Star® Partner We have been selected for the following honors: Top Workplaces Honor from USA Today (2025) #59 Wisconsin 75 Top Privately Held Companies (2023) ASA Member Safety Recognition Award (2021) AD Award for eCommerce Leadership in North America (2021) Joe Poehling receives ASA Fred Keenan Lifetime Achievement Award (2021) Katie Poehling Seymour receives ASA Alice A. Martin Woman of the Year Award (2020) Kohler Global New Product Partner of the Year (2019) First Supply is a proud supporter of: Habitat for Humanity United Way American Heart Association's Go Red for Women Operation Rise and Conquer
- Website
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https://www.firstsupply.com
External link for First Supply LLC
- Industry
- Wholesale
- Company size
- 501-1,000 employees
- Headquarters
- Madison, WI
- Type
- Privately Held
- Founded
- 1897
- Specialties
- HVAC, Plumbing, Waterworks, Industrial, Builder, Municipal, Well & Septic, Hydronics, Refrigeration, Distribution, Pipe, Valves, Fittings, Water Heaters, Kitchen, and Bath
Locations
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Primary
Get directions
6800 Gisholt Drive
Madison, WI 53713, US
Employees at First Supply LLC
Updates
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We’re pleased to share this feature from 𝘓𝘰𝘤𝘢𝘭 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘕𝘦𝘸𝘴, highlighting our KOHLER Store by First Supply in Birmingham, MI, the 𝘰𝘯𝘭𝘺 Kohler Store in the state of Michigan. We couldn’t agree more with Susie. Hands-on experiences and exceptional customer service are what make our Kohler Store locations inspiring destinations for homeowners and design professionals alike.
Our Birmingham Store Manager, Susie Yangouyian-Diamond, recently joined Local Business News for a virtual interview to share how the KOHLER Store by First Supply brings the Kohler Co. experience to life across Michigan. “𝑊𝑒 𝑎𝑟𝑒 𝑡ℎ𝑒 𝑐ℎ𝑜𝑠𝑒𝑛 𝑙𝑜𝑐𝑎𝑙 𝑑𝑖𝑠𝑡𝑟𝑖𝑏𝑢𝑡𝑜𝑟 𝑡𝑜 𝑟𝑒𝑝𝑟𝑒𝑠𝑒𝑛𝑡 𝐾𝑜ℎ𝑙𝑒𝑟 𝑖𝑛 𝑡ℎ𝑒 𝑠𝑡𝑎𝑡𝑒 𝑜𝑓 𝑀𝑖𝑐ℎ𝑖𝑔𝑎𝑛. 𝑇ℎ𝑎𝑡 𝑚𝑒𝑎𝑛𝑠 𝑤𝑒’𝑟𝑒 𝑡ℎ𝑒 𝑐𝑙𝑜𝑠𝑒𝑠𝑡 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 𝑐𝑎𝑛 𝑔𝑒𝑡 𝑡𝑜 𝑡ℎ𝑒 𝐾𝑜ℎ𝑙𝑒𝑟 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒.” From thoughtful design to fully functional displays, Susie and her team help customers see and feel the difference of Kohler craftsmanship every day. 🎥 Watch the full interview: https://lnkd.in/gv5jqxwu #KohlerStore #KohlerLiving #MichiganDesign #KitchenAndBath #DesignExperience First Supply LLC https://lnkd.in/gv5jqxwu
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𝗝𝗼𝗶𝗻 𝘂𝘀 𝗳𝗼𝗿 𝗛𝗩𝗔𝗖 𝗧𝘂𝗲𝘀𝗱𝗮𝘆 𝗼𝗻 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟰 𝘄𝗶𝘁𝗵 Snappy for a hands-on session focused on airflow and flexible duct installation best practices. Led by 𝗖𝗵𝗿𝗶𝘀 𝗩𝗮𝗻 𝗥𝗶𝘁𝗲, Executive Director – National Accounts at M&M Manufacturing Company, this session covers the importance of airflow in HVAC performance, key research findings, flexible duct installation do’s and don’ts, and surprising insights on duct wrap compression. With 40+ years in the industry and deep involvement in ASHRAE and national code committees, Chris brings a strong technical perspective grounded in real-world experience. 🕘 9 AM Webinar – Live on Microsoft Teams with Q&A 🍽️ 12 PM Lunch & Learn – In person at First Supply, Madison, WI 🕓 4 PM Webinar – Repeat session via Microsoft Teams with Q&A Same great content, three ways to join. Save your seat now: https://lnkd.in/gdc-XCW9 #HVACTuesdays #FirstTraining #HVACPros #SupplyYourFuture #FirstSupply #Snappy
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We’re proud to collaborate with partners who share our roots in innovation and entrepreneurship. Chasing Paper is a Midwest-based, family-run company continuing their family’s printing legacy. Their creativity and craftsmanship brought not only a personal touch but helped create a strong first impression walking into our new Joe Poehling Distribution Innovation Center.
When the bones of our new First Supply LLC Distribution Center were done and it was time to decide what it would look like for visitors, meetings, and employees, we knew we wanted to incorporate products from companies and friends that we don’t typically get to work with. One of those was Chasing Paper, another family business founded by my friend Elizabeth Rees and her brother Michael Rees. We were so excited to work with them and their team to make a one of a kind design for our walls throughout. This is just one small detail that really makes the space feel special. Thank you to them for their vision, collaboration, and commitment to making an amazing product to plaster our walls with. Chasing Paper focuses on creating high-quality, removable and traditional wall coverings, flooring, and art prints. Elizabeth and Mike represent the third generation of their family’s printing company. We love supporting family and female lead businesses! If you like to check out more of what they do you can find more at chasingpaper.com! #FamilyBusiness #DesignYourFuture #SupplyYourFuture Photo by Bailey Nelson of BVISIONS MEDIA - LA CROSSE, WI.
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𝗧𝗿𝗶𝗮𝗻𝗴𝗹𝗲 𝗧𝘂𝗯𝗲® 𝗙𝗮𝗹𝗹 𝗣𝗿𝗼𝗺𝗼 🔥 𝗘𝗮𝗿𝗻 𝗞𝘄𝗶𝗸 𝗧𝗿𝗶𝗽® 𝗚𝗶𝗳𝘁 𝗖𝗮𝗿𝗱𝘀 𝗼𝗻 𝘀𝗲𝗹𝗲𝗰𝘁 𝗧𝗿𝗶𝗮𝗻𝗴𝗹𝗲 𝗧𝘂𝗯𝗲® 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝘁𝗵𝗶𝘀 𝗳𝗮𝗹𝗹! This season’s Triangle Tube promotion is featured in our 𝟮𝟬𝟮𝟱 𝗙𝗮𝗹𝗹 𝗛𝗩𝗔𝗖/𝗛𝘆𝗱𝗿𝗼𝗻𝗶𝗰𝘀 𝗖𝗮𝘁𝗮𝗹𝗼𝗴. With easy-to-use landing pages that link directly to SKUs, finding and ordering products with First Supply has never been easier. 👉 https://bit.ly/3JRReUi #HVAC #Hydronics #FallSavings #FirstSupply #TriangleTube
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𝗖𝗼𝗻𝗴𝗿𝗮𝘁𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗼𝘂𝗿 𝘃𝗲𝗿𝘆 𝗼𝘄𝗻 Kathryn Poehling Seymour, President & CEO at First Supply, on being named one of the 𝟮𝟬𝟮𝟲 𝗪𝗶𝘀𝗰𝗼𝗻𝘀𝗶𝗻 𝗧𝗶𝘁𝗮𝗻 𝟭𝟬𝟬! The TITAN CEO 100 program celebrates Wisconsin’s top CEOs and C-level executives who demonstrate exceptional leadership, vision, and passion. We’re proud to see Katie recognized alongside so many inspiring leaders who are shaping the future of business in our state. #Titan100 #Leadership #FirstSupply #WhereTraditionMeetsInnovation
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𝗪𝗜𝗡 𝗕𝗜𝗚 𝗧𝗛𝗜𝗦 𝗙𝗔𝗟𝗟! We’re giving you the chance to win one of five grand prizes valued at $2,500 to Cabela’s®, Golf Galaxy®, or Scheels®. Every $2,500 you spend with IBC Technologies USA, Reznor LLC, Snappy or Gastite earns you an entry. Purchase $2,500 from all four vendors and you’ll score four bonus entries. Learn more here: https://bit.ly/3Wz5XGK
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𝗔𝗶𝗺𝗶𝗻𝗴 𝗳𝗼𝗿 𝗳𝘂𝗻 & 𝗴𝗶𝘃𝗶𝗻𝗴 𝗯𝗮𝗰𝗸! 🎯 Our First Supply La Crosse branch hosted our annual Sporting Clays Event at Woods & Meadow Hunting Preserve and Sporting Clays, welcoming nearly 100 customers for a great day of clay shooting, games, food, and great company. As part of the event, we held a raffle to support our community, raising $1,500 for the Boys & Girls Clubs of Greater La Crosse Inc. to help fund local youth sports programs. Thank you to everyone who came out to enjoy the day and support a great cause! #FirstSupply #CustomerAppreciation #CommunitySupport #LaCrosseWI #SportingClays
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𝗡𝗮𝘃𝗶𝗲𝗻® 𝗙𝗮𝗹𝗹 𝗣𝗿𝗼𝗺𝗼 🔥 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝟰 𝗾𝘂𝗮𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗡𝗮𝘃𝗶𝗲𝗻® 𝘂𝗻𝗶𝘁𝘀 𝗮𝗻𝗱 𝗴𝗲𝘁 𝗮 𝗡𝗮𝘃𝗶𝗲𝗻® 𝗧𝗼𝗼𝗹 𝗞𝗶𝘁 𝗙𝗥𝗘𝗘! Featured in our 𝟮𝟬𝟮𝟱 𝗙𝗮𝗹𝗹 𝗛𝗩𝗔𝗖/𝗛𝘆𝗱𝗿𝗼𝗻𝗶𝗰𝘀 𝗖𝗮𝘁𝗮𝗹𝗼𝗴, this Navien, Inc. offer delivers big value for the season ahead. With easy-to-use landing pages that link directly to SKUs, finding and ordering products with First Supply has never been easier. 👉 https://bit.ly/4857YBB #HVAC #Hydronics #FallSavings #FirstSupply #Navien
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𝗜𝗕𝗖® 𝗙𝗮𝗹𝗹 𝗣𝗿𝗼𝗺𝗼 🔥 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗾𝘂𝗮𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗜𝗕𝗖 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗻𝗱 𝗲𝗮𝗿𝗻 𝗖𝗮𝗯𝗲𝗹𝗮’𝘀® 𝗚𝗶𝗳𝘁 𝗖𝗮𝗿𝗱𝘀! This highlighted IBC Technologies USA offer is part of our 𝟮𝟬𝟮𝟱 𝗙𝗮𝗹𝗹 𝗛𝗩𝗔𝗖/𝗛𝘆𝗱𝗿𝗼𝗻𝗶𝗰𝘀 𝗖𝗮𝘁𝗮𝗹𝗼𝗴. With easy-to-use landing pages that link directly to SKUs, finding and ordering products with First Supply has never been easier. 👉 https://bit.ly/3HIiOTy #HVAC #Hydronics #FallSavings #FirstSupply #IBC
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