emberos

Share of Prompt (SoP) is the metric we are defining and it is becoming a key signal for understanding brand visibility in an AI first world. As more people use AI to decide what to watch, buy, or compare, the answers these models surface start to influence discovery. Share of Prompt measures how often different AI systems independently choose the same answer when someone asks an open question like: “What should I watch?” “What brands should I look at?” SoP is not AI having intent. It is a simple pattern inside model outputs that can appear before search trends or social conversation. That makes it an early visibility signal. Search shows what people look for. Social shows what people talk about. Share of Prompt shows what AI is already surfacing across models. We see SoP becoming part of how brands understand visibility and early audience movement. We will share more as our work expands. #ShareOfPrompt #AIVisibility #Emberos

Our latest experiment suggests AI model signals may move before box office indicators. We ran a controlled test last weekend on two upcoming films. No search spikes. No social chatter. No early sales trends. We looked at how AI models answered simple questions like: “What should I watch?” “What’s coming out soon?” And we measured one thing: Share of Prompt (SoP) — how often different AI systems independently give the same answer. Here’s what stood out: 1)The models shifted first Their answers changed before search or social showed movement. 2)The signal stayed steady Once the models leaned toward one film, the pattern held. 3)It appeared across all major AIs: ChatGPT, Gemini, Claude -- different systems, same early shift. SoP isn’t AI predicting the future, it’s an early pattern inside model outputs that appears before public data moves. If this continues to hold, measurement may be shifting: 1990 → Surveys (what people say) 2005 → Search (what people look for) 2015 → Social (what people talk about) 2025 → SoP (what models surface early) By the time a search spike appears, the underlying shift may already be underway. We’re continuing to validate this. If this pattern continues, it changes how forecasting and marketing are done. Early signals may come from models, not the market. Full case study and methodology coming soon. Clicks show what happened. Prompts may show what’s ahead. #ShareOfPrompt #AIVisibility #PredictiveAI #FutureOfMarketing #emberos

AI has quietly become the front door to brand discovery. Not search. Not social. AI answers. Across ChatGPT, Gemini, Claude, and Perplexity, brands are already losing visibility, accuracy, and attribution and most don’t even know it. That’s why we built emberos. A system that shows enterprises how they appear across LLMs, predicts the impact, and automatically improves Share-of-Prompt and category visibility. The shift has already happened. The brands who see it early will win the next decade. #AIVisibility #ShareOfPrompt #BrandKnowledgeGraph #LLMDiscovery #AEO

ChatGPT’s latest model update quietly changed how brands appear in AI answers. It’s not about keywords anymore, it’s about credibility. Insightful perspective from Justin Inman on what this means for marketers adapting to the new visibility economy. #AIVisibility #DigitalStrategy #Brandweek #GEO

The emberos team will be at #Brandweek connecting with marketers and agencies shaping the future of AI Visibility. Let us know if you'll be there!

Half of consumers already use AI-powered search. McKinsey & Company estimates $750 billion in US consumer spend will flow through AI-driven discovery by 2028. Yet only 16 % of brands are tracking how they appear inside those answers. The next front door of the internet isn’t a search box. It’s an algorithm deciding who gets seen and who disappears. We’re measuring that shift. Our Tiered AI Visibility Index is coming soon. #AIVisibility #AIDiscoverability #MarketingInnovation #DigitalStrategy #emberos

Visibility is no longer optional. It’s now a mandate. 86% of citations inside major AI answer engines come from sources brands already control. When AI systems decide which brands get mentioned, it isn’t about being loud. It’s about being seen by machines AND people. At emberos we’re helping brands detect how they show up, fix the gaps, and prove lift. It's time to own visibility in the age of AI discovery. #AIVisibility #BrandDiscovery #MarketingInnovation #emberos #AEO #GEO

One in ten people on Earth now logs into ChatGPT every week. That’s 800 million active users asking AI for answers instead of searching for links. The discovery layer has officially changed. For brands, that means visibility is no longer defined by search rankings, it’s defined by how AI understands and describes you. At emberos, we’re building a platform that helps brands detect, fix, and prove lift in how they show up inside AI. The next era of brand visibility has already begun. #AIVisibility #BrandDiscovery #emberos #AEO #GEO

The world isn’t searching. It’s asking.

AI has changed the rules of brand discovery. Most teams just don’t realize it yet. We’ll be at Brandweek talking about what’s next for AI visibility and how the world’s most innovative brands are preparing. Something new is coming. Stay tuned!