DREST

Today we are pleased to share an important evolution in DREST's leadership. Having successfully fulfilled his mandate as Co-CEO, strengthening our business fundamentals and helping us achieve profitable unit economics, Daniel Svärd will now transition into the role of Non-Executive Board Director and Strategic Advisor. This evolution ensures that Daniel's most relevant skills and expertise can continue to support DREST in the areas where they can have the greatest impact. Under the continued leadership of our Founder and CEO Lucy Yeomans and in partnership with our experienced Leadership team, DREST is now poised for its next phase of business growth. With profitable unit economics achieved, a robust product resonating and scaling at pace in global markets, as well as a clear roadmap for 2026, we are entering an exciting moment for the company. Daniel's transition reflects the natural progression of DREST as we move from building foundations to scaling both our audience and our partnership with the world's top luxury brands. His ongoing presence on the Board ensures continuity, leverages his deep expertise and demonstrates his belief in the long-term success of DREST as a powerful global marketing and luxury insights platform. We are grateful for Daniel's partnership and delighted to continue working closely with him as we focus on delivering the next phase of our strategy. Big things ahead for DREST!

Unveiling our newest collaboration at DREST with iconic, British fashion house, McQueen. Bringing this bold, visionary brand and its coveted runway pieces to a global, digital-first community, DREST invites its audience unprecedented access to the detail and storytelling that defines McQueen. Focusing on McQueen's AW25 collection, this collaboration unlocks an exclusive runway experience via immersive story-telling and digital styling. #DREST #McQueen #fashion #styling #runway

A few words below from DREST founder and co-CEO, Lucy Yeomans, on the sad passing of fashion titan, Giorgio Armani.

We’re delighted to welcome Cloudia Charalambos to DREST as our new Head of Communications. With many years of experience in Brand Strategy, PR and Communications, and having held leadership roles across the fashion and luxury lifestyle industries, Cloudia brings both expertise and energy to the DREST team at an exciting time for the brand.   “There’s a real sense of momentum in the business right now as DREST begins to scale globally with increased pace. I can’t wait to work with Lucy Yeomans, Daniel Svard and the wider team on our exciting plans and I look forward to sharing them shortly.” #DREST #fashion #luxury #gaming

JUST LANDED! Today @DREST, we’re stepping into the glamorous world of Jimmy Choo and their latest ‘Wardrobe Icons’ campaign. Our #DREST community are invited behind the scenes of this beautiful campaign shoot inspired by the best of Jimmy Choo’s iconic designs. Players can explore their own personal expression of the campaign, framed by bespoke virtual backdrops of Paris’s most timeless locations, fully immersed in the world of Jimmy Choo. #DREST #jimmychoo #styling #luxury #gaming #tech #fashion #play #style Download DREST now on the App Store or Google Play: https://lnkd.in/dcAFNTRG

🔥 JUST IN! We are delighted to welcome SWAROVSKI to #DREST! 💎 Masters of Light since 1895 #Swarovski creates beautiful jewellery of impeccable quality and craftsmanship that bring joy and celebrate individuality. 🔸 Download DREST and style pieces from the brand's latest collection such as the Dulcis cuff set and ring, the Idyllia and Millenia sets. https://lnkd.in/dgS9k6Zu #gaming #tech #styling #fashiongame #luxury

Ready... Set... #Style! 🔥 There are so many new pieces to try out including Jimmy Choo, Prada Group, Sporty & Rich, MOSCHINO, Gucci and many more! 📱 Download #DREST now, style your model avatars, share your best looks and tag us on social! We love seeing your creations 💕 💻 And if you are a luxury brand that wants to work with us, get in touch! https://lnkd.in/dcAFNTRG

📣 We are looking for a Head of Communications (1 year FTC) who can shape how the world sees #DREST and how we tell our stories. 💻 If you enjoy setting long-term communication strategies, pitching to media, crafting a press release, securing speaking opportunities or writing LinkedIn posts this might be the job for you! 💎 This is a rare opportunity for someone who enjoys being close to the work while influencing how a category-defining brand shows up in the world. Apply via the link below now 👇 https://lnkd.in/dfdaz3vA

🔥 Our Founder and co-CEO Lucy Yeomans is part of the inaugural SXSW London, supported by the British Fashion Council 🗓️ On Wednesday June 4th she will join Angela Farrugia MBE, Barbara CAMPOS of JOSEPH, Harriett Renny of Battersea Power Station and Marcus Hartmann of H&M to talk about the future of fashion retail. 💬 The panel will discuss how to navigate the constantly changing consumer as well as how technology, sustainability and experiences are shaping the future of UK fashion retail. More info via the link below: https://lnkd.in/dpTRaQ7N #sxsw #sxswlondon #creativity #innovation #tech #gaming #luxuryfashion

💫 We are delighted to join the first ever UK House at SXSW London alongside other innovative UK companies. 🏢 Our VP of Brand Partnerships Alex Holder will join a panel on Monday, June 2nd to discuss the future of fashion, music and gaming and explore how emerging digital platforms are transforming the creative industries. 📢 Register now and secure your spot! https://lnkd.in/duQ82i8V #UKHouse #SXSWLondon #CreativeCyberspace #GenAI #Innovation #Fashion #Music #Gaming #Metaverse #UX