What if the next big climate solution isn’t technology – but a TV show? 🎬 Led by our energy behavioural scientist, Dr Danie Nilsson, we recently brought together scientists, creatives, producers, industry, and policymakers to explore one powerful idea: storytelling can accelerate climate action. In his keynote talk, Dr Anirudh Tiwathia from Rare's Entertainment Lab put it simply: “We learn from watching others – and that means seeing behaviours on screen can often be a direct source of learning, inspiration and change.” The stories we love on screen can model low-carbon choices and make climate action a part of everyday life. Even something to aspire to. Our research is turning this science into climate solutions. Explore Danie’s work and why it matters: https://lnkd.in/gEyHKvaV
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