Constant Contact

Small businesses are always looking for ways to do more with less, and this year, two major trends stand out: the growing use of AI and video. 48% of SMBs are currently using AI in their marketing SMBs are using AI to save time and gain marketing know-how. It’s helping them write emails, craft social posts, and brainstorm ideas faster. As their use of AI grows, however, there is some hesitation about the content it produces. Read more from our latest Small Business Now Report here: https://lnkd.in/g5HXczJM

If you ask small business owners what they’re doing to grow in 2025, most will tell you: “More of everything.” They’re testing out #AI, returning to tried-and-true tactics like email marketing, and putting more time and money into marketing than they have in years. From the outside, it looks like investment and momentum. Behind the scenes, though, the picture is cloudy. #SMBs feel like they’re guessing which channels are working and what’s actually driving results. Take a look at what's causing SMBs the biggest frustration.

Small businesses are no strangers to change—and once again, they’re proving just how resilient they are. Whether it’s adjusting prices, finding new suppliers, or reworking their marketing, they’re finding smart ways to adapt. Many are leaning into transparency, strengthening relationships with customers, and showing stability in uncertain times. Even when the road ahead feels unpredictable, small businesses are doing what they do best: staying lean, staying nimble, and turning challenges into opportunities to keep moving forward. TLDR: customer communications are crucial during times of change or uncertainty. Learn more about the latest report here: https://lnkd.in/g5HXczJM

It’s time to market smarter! Get the Ultimate Realtor’s Guide to Marketing with AI at the link below. https://lnkd.in/gMtzZTNv

It's not cringey if we're all doing it...

Unfortunately we do love… - rewatching our stories because we're such good storytellers! - celebrating a 2% click-through rate like we just won an Oscar - saying “it’s just a test” when we're already emotionally invested - convincing ourselves that Canva counts as a full design department - sending a test email just to admire it - writing subject lines like they’re haikus

Constant Contact has the coolest (or hottest 🌶️) customers. I was WAY too excited to see this package on my doorstep from Gindo's Spice of Life. I love their journey, their story, and their commitment to their community. Now I'm going to see if I love their hot sauce just as much. (I'm betting that's a yes.)

Constant Contact’s AI generator: always there for those 11th hour asks from your brother.

Our latest Small Business Now report is here: what are the trends and insights SMBs need to close out 2025 strong? Take a listen to why SMBs are experience a confidence gap, but how leverage email and SMs are helping them double down on what’s working.

2025 has kept small business owners busier than ever. That means they are showing up and giving more to marketing—investing time, energy, and resources. So why are SMBs feeling less confident in their marketing efforts? Let’s get into it. Our latest Small Business Now report uncovers a challenge: while the effort is undeniable, the confidence isn’t always there. The drive is strong, but clarity on what’s really working hasn’t caught up. It’s not all bad news. The commitment of SMBs to growth is truly inspiring, and the findings from our report show just that: 📈 A significant 37% increased their marketing budgets this year. 📈 They're embracing new technology, with 48% using AI to save time and 78% using video to connect with customers. 📈 Email is still a powerhouse. 44% say it's their most effective channel—a significant jump from 23% last year. Here’s the challenge we mentioned earlier: while many of them are putting in the work, only 18% feel truly "very confident" in their marketing—a dip from 27% last year. The root of the problem? SMBs simply don’t know what's working. Think of all that great effort going into marketing, and SMBs are left wondering if it’s paying off. They deserve to see the results. The good news? We can close that confidence gap. Whether it’s experimenting with AI and video, streamlining your strategy, optimizing email campaigns, or diving into real-time performance data, Constant Contact’s goal is to be the partner that helps SMBs turn their hard work into tangible growth they can finally feel great about. Dive into the full report here: https://lnkd.in/gPiwApJE