Blue Archer

Pittsburgh-based Mistick Construction has been a trusted general contractor for decades, specializing in multifamily residential and affordable housing projects across the region. When their team approached us, they were ready for a digital presence that reflected the same credibility, craftsmanship, and purpose that have defined their work since the 1950s. Their old website no longer showcased their depth of experience or the strong relationships they’ve built with developers, architects, and communities. Together, we set out to change that. Our team at Blue Archer designed and developed a modern, story-driven website that highlights Mistick’s project portfolio, markets, and services in a clear, engaging way. The site blends approachable design with strong visuals, intuitive navigation, and flexible CMS functionality, giving Mistick’s team full control while providing visitors with an effortless browsing experience across devices. The new site communicates what Mistick does best: building more than structures...building lasting partnerships and communities. 🔗 Explore the full case study: https://lnkd.in/evUCQT4S #WebDesign #WebsiteLaunch #ConstructionMarketing #PittsburghBusiness #UXDesign #BrandStorytelling #GeneralContractor #BlueArcher #CaseStudy #DigitalMarketing #CustomWebDesign

Everyone’s talking about AI taking over developer jobs, but that’s not what’s really happening. As Zach Lloyd from Warp explains, AI isn’t replacing developers. It’s making the best ones even more valuable. Here’s the gist: - AI still needs people in the driver’s seat. It can’t run on autopilot. Skilled developers still have to guide, test, and fine-tune what AI produces. - Experience matters more than ever. Senior engineers who understand systems, security, and scalability are the ones getting ahead. - Junior roles are changing. Instead of just learning syntax, new developers will need to learn how to work with AI tools from the start. - The future belongs to great collaborators. The strongest teams treat AI like a smart assistant that still needs oversight, not a replacement. At Blue Archer, we see this same shift across design, development, and marketing. The real advantage comes from knowing how to combine human creativity with AI’s speed and power. Read the full article: https://lnkd.in/eJ44F_6F

Getting cited in Google’s AI Overview is the new SEO gold standard. If your content appears inside those AI-generated summaries at the top of search results, you’re not just ranking above everything else in SERPs. You’re essentially being endorsed by Google’s own AI. Swipe through to learn how to strengthen your credibility signals and position your brand to be cited in AI search.  Read the full guide here: https://lnkd.in/e2JgGUZF How is your organization building trust and authority in your content right now? Let us know in the comments .

From revitalizing baseball fields to powering renewable energy projects, PDDM Solutions builds more than structures — they build peace of mind. We had the privilege of designing their website to showcase their engineering, construction management, and general contracting expertise, along with some seriously impressive projects across 16+ states. Check it out here 👉 pddmsolutions.com 💡 Question for you: If you could design any dream project — a community space, workplace, or innovation hub — what would you build?

🎬 Big news for creators, marketers & storytellers. OpenAI just dropped Sora 2, their next-gen video + audio generation model — and it’s a real leap forward. What does it bring to the table? - More physically accurate visuals: objects don’t warp or teleport — physics matter now. - Synchronized dialogue & sound effects built in — no more lip-sync mismatches. - Remixable “cameos”: drop real people or yourself into generated scenes with fidelity. - Designed for creation over consumption: the feed is built to inspire making, not doomscrolling. Whether you’re a marketing pro or business owner thinking about creative campaigns — this could change how we tell stories. 👉 Check out the full announcement here: https://lnkd.in/gXPXz3Qa Healthcare explainer videos to understand treatments, realistic training simulations for the manufacturing industry, clear client education videos for law clients..... the possibilities are truly endless. Where do you see the biggest opportunity in your biz?

New website launch for Form 10! Form 10 delivers precision IT logistics. With over 30 years of leadership experience in the IT industry, they provide nationwide services including: ✔ Deployment Operations ✔ Managed IT Field Services ✔ Infrastructure Operations ✔ Service Desk Support ✔ Repair Depot Services Guided by the Air Force Academy motto—Integrity First, Service Before Self, Excellence in All We Do—Form 10 is trusted by government, education, and commercial organizations across the country. 👉 Explore their new website here: form10.com

Already, 1 in 5 Americans are using AI tools heavily (10+X/month). And it's just going to continue to climb.... The shift is massive, and it means traditional SEO alone won’t cut it anymore. We just published a new blog on Generative Engine Optimization (GEO), the strategy that helps your content get surfaced and cited in AI-generated answers. In this post, you’ll learn: ✅ What GEO is and how it compares to SEO ✅ Actionable GEO strategies and best practices ✅ Tools and services to get started ✅ What the future of AI-driven search means for your business 📖 Read the full blog here: https://lnkd.in/e4JZ5YKu 💬 Question: If Google and AI tools gave you the choice, would you rather rank #1 in search results or be the top-cited source in an AI-generated answer? Why? Let us know!👇

LinkedIn Company Pages just don’t cut it anymore. The real reach? It’s in your employees’ voices. Our latest playbook breaks down how to launch an employee advocacy program with clear best practices, ready-to-use templates, and examples you can hand directly to your team. Read it here: https://lnkd.in/esDiyD2r Question for you: If you ever share company content on your own LinkedIn, does it feel natural or forced? Let us know in the comments.

Another fresh website is live! Big week of website launches at Blue Archer. We recently partnered with Columbus Advisors, a strategic consulting firm with 30+ years of experience helping financial services, real estate, and private equity firms scale with confidence. Their new website highlights how they: ✔️ Build scalable HR infrastructures that align talent with business goals ✔️Deliver market and business strategies to strengthen positioning and drive growth Led by seasoned experts, Columbus Advisors empowers leadership teams to stay focused on core business while navigating organizational complexity. We're proud to bring their vision online with a site designed for clarity, credibility, and growth. Explore their new website: https://lnkd.in/e_eact7F

We’re excited to announce the launch of the new Arrowhead Contracting website. Arrowhead is a trusted partner in environmental restoration, homeland security, and federal construction, serving agencies such as the EPA, Department of Defense, NASA, and U.S. Army Corps of Engineers. The new site highlights their: - Specialized services for critical missions - Impressive project portfolio - Commitment to safety, compliance, and performance Proud to partner with Arrowhead on a site that reflects their expertise and mission-driven work. Check out their new site: https://lnkd.in/e49ZX_sn