ADWEEK

Alexis Ohanian Sr., our Brand Genius honoree, revolutionized online communities with Reddit. Can he do the same for women's sports? ATHLOS is a first-of-its-kind track competition created by Ohanian that aims to reimagine the oldest sport in the world—in part by placing women athletes at its center. Like Reddit, Inc., the venture is a gamble on the future, a thesis whose returns—if they materialize at all—could be decades in the making.    “In sports, so many decisions are determined by past precedent, doing things the way they have always been done,” Ohanian said. “In the world of tech startups, if you think that way, you fail. With Athlos, we are questioning every element and building the best version of the product possible.” Read the full cover story by Mark Stenberg here: https://adweek.it/3MSk9FW 📸: Ryan Duffin

It’s time to stop relying on outdated stigmas and missing the mark with Latine communities — eg. assuming we only consume Latine-centric content like telenovelas or music from Bad Bunny.  👀🎶 We know our mainstream buying power, and so should everyone else. For instance – did you know that Latines account for 24% of all movie ticket sales, the highest of any group 🎟️? So why are brands still struggling to connect with us? Our editor in chief Thatiana Diaz shares what marketers need to connect with Latine communities: 📣 Don’t talk at us, talk to us – Too often, content feels like a lesson on our own identities, wrapped in forced Spanglish or cultural clichés. Let Latine collaborators and writers lead the conversation instead. 📣 We’re more than just our Latinidad – Yes, our culture is a big part of who we are, but brands need to understand that we aren’t confined to one box—we are general market consumers who engage with content and products beyond our heritage. 📣 Commit long term – Brands often expect instant results after a single campaign then pull back when results aren’t delivered overnight. Building real trust with Latine communities takes long-term commitment, and we notice when you’re only checking a box. If brands want to build a real relationship with Latine audiences, you have to understand us first.  ➡️ That means investing beyond a one-off effort and committing long-term, whether that’s through content, campaigns or representation. Read more from Thatiana and stay tuned as we continue our #HispanicHeritageMonth Voice series with ADWEEK 🔗⬇️ https://bit.ly/4dIJai7

🌟 Mindful Leadership and Branding: Insights from Deepak Chopra MD (official)! In this special episode of the Marketing Vanguard podcast, Jenny Rooney speaks with Deepak Chopra, #Brandweek. Chopra shares his philosophy on branding as storytelling and how mindful leadership can drive success. 🔑 Key Highlights: - Branding is about connecting stories, not just products - Mindful leaders focus on societal issues like climate change, mental well-being, and social justice - How purpose and authenticity shape successful brands 🎧 Tune in for deeper insights into mindful leadership and branding. Apple: https://apple.co/4eSQ9Ws Spotify: https://spoti.fi/4eYcFgC

Team BODYARMOR Sports Nutrition isn’t just about world-class athletes—it’s about creating real connections with fans! 🤝 In the latest episode of The Speed of Culture Podcast, BODYARMOR CMO Thomas Gargiulo reveals how they’re tapping into fan passion through innovative marketing strategies. From unique social media campaigns to augmented reality bottles, BODYARMOR is finding exciting new ways to bring athletes and consumers closer together. Tune in now! 🎧 ▶️ Spotify: https://adweek.it/39NoWZ9. ▶️ Apple Podcasts: https://adweek.it/3PDdDTL. 

Talk about luxury upgrades. Former Dawson’s Creek heartthrob Joshua Jackson trades #CreekLife for #CruiseLife as he returns to the life aquatic on primetime television in Doctor Odyssey. https://adweek.it/4h1u3TF

Today DIRECTV announced it will launch MyFree DirecTV, a dedicated free, ad-supported streaming TV (FAST) platform, on Nov. 15. https://adweek.it/3Y47zcd

Nicholas Karrat is lacing up his Jordans and heading to Detroit to become the new chief marketing officer at online marketplace StockX. StockX offers goods from brands like Adidas, Apple, BAPE, Bearbrick, Gucci, Jordan Brand, KAWS, Lego, Louis Vuitton, Meta, Microsoft, Nike, Off-White, Pop Mart, Sony, and Supreme. “I’ve been buying Jordans since the 1980s, so having the opportunity to combine my work and passion makes this a dream role,” Karrat said in a statement. “As a long-term StockX customer, I admire how the platform rewrote the rules of commerce and changed how people buy and sell online. I’m excited to join the talented team to help further cement StockX’s position in current culture and focus on its mission to empower everyone to trade what they love.” https://adweek.it/3ZZcyxf

🎮✨ A new week means a new episode of TechMagic. This time, Lee Kibler and Adam Davis-McGee dive into Meta’s Orion AR, Deepfakes, and NVIDIA’s Recent Developments. Don’t miss out on all the tech and future innovations. Come for the tech, stay for the magic! 🪄 Listen now on... ▶️ Spotify: https://adweek.it/3RUMT4X.  ▶️ Apple Podcasts: https://adweek.it/45sXLtU.

Around one in 10 PR professionals say their biggest challenge with writing a press release is not having anything newsworthy to write about. It shows. Numbers from PR Newswire's database reveal cheery, hyperbolic language is on the rise. Read the full article here: https://lnkd.in/gyjjzN5d Commentary from Anthony D'Angelo, Nicola Dodd, Sarah O'Grady, and Mark Weinstein #marketing #publicrelations

Decoder is a show from The Verge about big ideas – and other problems. For their first live recording at ADWEEK House, The Verge Editor-in-Chief Nilay Patel spoke alongside Digitas North America's Amy Worcester Lanzi on navigating an ever-changing landscape and what the future of the industry truly entails presented by Vox Media. "I definitely think in the market now, there is a demand for real life. We're seeing the rise of experiential, we're seeing the rise of sports. Consumers really want to be in connected moments, and so to me that means less content," said Lanzi.