Top 15 tips for entrepreneurs that we’ve learned in the year since APE was published

It's been one year since we published APE: Author, Publisher, Entrepreneur - How to Publish a Book and we had a Google+ Hangout to share a few things we've learned since publication.

I'm currently giving away a free Kindle version of APE which you can download here:

I hope you enjoy this Hangout with my APE team: co-author Shawn Welch and my social media architect Peg Fitzpatrick.

Guy’s tips

1. Many people don’t know that you don’t need a Kindle tablet to read Kindle books.

2. Lightning Source is a poor choice for print on demand. Create Space has worked better.

3. No matter how many people copy-edit your book, there are still errors.

4. Amazon (Kindle and CreateSpace) rocks for authors.

5. Don’t try to save yourself into success. Invest in a copy editor and cover designer.

Shawn’s tips

6. Test your e-books and then test them again on as many platforms and readers as you can.

7. Giving away your book is almost always a good marketing investment.

8. The best way to get reviews is to get readers. Engage your readers and don’t be afraid to ask for reviews.

9. Don't worry about SEO. Write good shitake, and SEO will take care of it self. Google "How to Publish a book" for proof.

10. Build a great team to fill the spots that you can’t cover like marketing, PR, editing or whatever skills that you can’t cover yourself.

Peg’s tips

11. Use Pinterest to help get the word out about your book.

12. Experiment with your social-media marketing—for example, try different services, different types of content, repeating posts on Twitter, and scheduling.

13. Balance your book promotion with other content. Don’t promote only your book on your social media account. Share other people’s content.

14. Market your book as long as you want to sell it.

15. Find the resources you need to become the APE that you want to be.

Thank you for your support of APE and it's been a great year!

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