The Only True Advantage in Today's Changing Market and Economy: Having a Business Map

The only true competitive advantage in today's changing market and economy is not having a business plan, but having a business map that can take you from where you are to where you want to be.

A map is only valuable if you know where you are, so you must know what business you're really in -- and it might not be what you think.

Take Starbucks -- are they really in the coffee business? How about Apple, Toms and Facebook? Each of these great companies redefined the business they are in, and in each case, the results they have generated have been spectacular. 

See this Slideshare for some fresh thinking you can apply to your own brand.


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