Content architect at Thermo fisher scientific

  1. Aaron Craig

    Title
    Protective Coatings and Spray Foam Marketing Manager
    Demographic info
    Greater Minneapolis-St. Paul Area | Industrial Automation
    Current:
    Marketing Manager at Graco
    Past:
    Global Marketing Communications Manager at Thermo Fisher Scientific, Content Architect at Thermo Fisher Scientific, Board President of IABC, Indianapolis Chapter at IABC, Social Media Networker (Consultant) at Slingshot SEO, Vice President, Communications at IABC, Indianapolis Chapter, Marketing & PR Specialist at Thermo Fisher Scientific, Marketing Specialist at Fathers and Families Center, Marketing Intern at Goodwill Industries of Central Indiana
    Education:
    Indiana University-Purdue University at Indianapolis
    Summary:
    Aaron's focus has been on B2B marketing, with emphasis on in-bound marketing strategies focuses at generating qualified leads for the sales channel. Aaron has helped B2B companies more than quadruple the number of qualified leads year-over-year. Aaron has been very successful with online lead generation primarily because he doesn't try to make B2C marketing strategies fit in a B2B world. He creates strategies and tactics that are tailored to the target audiences for that specific organization. The most important take-away that Aaron provides in his presentations or when giving advice to other B2B marketers is "to do what is right for the customer. Just because 'everyone else' is doing it, doesn't mean that it's right for your customers." Aaron has more than 10 years of total marketing communications experience, routinely speaks about B2B online marketing strategies, is a current member of the Minnesota Chapter of International Association of Business Communicators (IABC), past President for the Indianapolis IABC Chapter, and Society of Professional Journalists (SPJ) award recipient. Specialties: • Global B2B Marketing and Communications • Lead Generation and Nurturing • Product Launches • Video Marketing • Writing for the Web using SEO (organic) • Message Strategy and Implementation • Customer Engagement • Content Management • Brand Strategy and Implementation • Tradeshow Marketing and Planning
    Aaron Craig
  2. Brianne (Zwick) McCurley

    Title
    Sr. Content Marketing Manager at PLS Logistics Services
    Demographic info
    Greater Pittsburgh Area | Logistics and Supply Chain
    Current:
    Sr. Content Marketing Manager at PLS Logistics Services
    Past:
    Content Marketing Leader, Corporate Marketing at Thermo Fisher Scientific, Editor, Digital Content, Corporate Marketing at Thermo Fisher Scientific, Editorial Project Manager at Thermo Fisher Scientific, Content Architect at Thermo Fisher Scientific, Relocation Specialist at AIReS (American International Relocation Solutions), Account Manager at Parks Moving & Storage - United Van Lines
    Education:
    Conemaugh Township High School, Robert Morris University, University of Pittsburgh
    Brianne (Zwick) McCurley
  3. Susanna Chandler

    Title
    Senior Sharepoint Administrator at GTECH S.p.A.
    Demographic info
    Providence, Rhode Island Area | Information Technology and Services
    Past:
    Sharepoint Administrator/Project Manager at GTECH S.p.A., SharePoint Architect / Document Management & Content Type Solution at HC Pro, SharePoint BA/Consultant at Thermo Fisher Scientific, SharePoint Administrator at LogixHealth, Senior SharePoint Consultant at Insight, Senior SharePoint Consultant at Sentri, SharePoint Administrator / Analyst / Intranet Developer at Covidien, SharePoint Consultant, Sloan Technology Services at MIT Sloan School of Management, SharePoint Developer / Administrator at Boston Scientific, SharePoint Administrator at Fidelity
    Education:
    Boston Museum School of Fine Arts, University of Massachusetts, Amherst
    Summary:
    SharePoint Admin and BA 2013/2010/2007, Project 2013/2010, Enterprise solutions including BI Extranet, Intranet & Publishing Portal. SharePoint experience goes back almost 7 years to WSS 3.0, WSS 2.0. Web Development, PowerPoint | Speaker Support | Marketing & Sales Support; Graphic Design Specialties: SharePoint Admin 2013 Enterprise On-Premise/Online, 2010 On-Premise/O365, 2007 Enterprise/Standard, SQL 2005 - 2014, Graphic Design w/ Adobe Creative Suite, UI/UX
    Susanna Chandler
  4. Shiranthi Keppetipola

    Title
    Digital Content Manager/Product Manager at Bio-Rad Laboratories
    Demographic info
    Greater San Diego Area | Biotechnology
    Current:
    Digital Content Manager/Product Manager at Bio-Rad Laboratories
    Education:
    Bowling Green State University, Univeristy of Colombo, Bowling Green State University
    Summary:
    Information architecture, web taxonomy, website structure, hierarchy & navigation, web content management, web content strategy, scientific governance, search navigation, keyword optimization, search marketing, faceted navigation, product catalog taxanomy, product development, new product introduction (NPI), ecommerce database management (Comeregent, DAY Communique, CQ5)
    Shiranthi Keppetipola
  5. Angela Ford

    Title
    Development Events Manager at the Senator John Heinz History Center
    Demographic info
    Greater Pittsburgh Area | Museums and Institutions
    Current:
    Pittsbugh in Red at Blogger, Development Events Manager at Senator John Heinz History Center
    Past:
    Pittsburgh Blogger at The 'Burgh, Exposed, Journalism & Mass Communication Adjunct Professor at Point Park University, Marketing & Community Relations Coordinator at Propel Schools, Community Relations Specialist at Propel Schools, Marketing & Development Assistant at Propel Charter Schools, Manager/ Employee Relations at Primanti Bros., Content Architect at Thermo Fisher Scientific, Freelance Writer at Holy Family Institute, Writer at Branding Brand, Content Architect at Thermo Fisher Scientific, Public Relations and Events Intern at Pittsburgh City Paper
    Education:
    Point Park University, University of Pittsburgh
    Summary:
    Angela is the Development Events Manager at the Senator John Heinz History Center, and is responsible for coordinating the success of the major fundraising events throughout the year. Prior to her current position, she was the Marketing and Community Relations Coordinator at Propel Schools for four years. While there she facilitated social media, event planning, public relations, marketing, advertising and communication. She has worked with a variety of communities, donors, vendors and departments when planning events and executing marketing strategies. Before beginning her professional career, she earned her Master of Arts degree from Point Park University's School of Communication, where she attended full-time while working in the Marketing/Communications Department at Thermo Fisher Scientific as a content architect, and as a part-time manager at Primanti Brothers restaurant. She is a detail-oriented, highly organized, problem solver who can time manage effectively, balance priority projects, think creatively and use innovative means to make deadlines and reach goals. Angela pursues inspiration by using innovative methods to streamline, problem-solve and establish true and withstanding connections with others, both personally and professionally.
    Angela Ford