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Trade Marketing

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Primary Industry: Tobacco

Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the need at the consumer end. A shopper, who may be the consumer him/herself, is the one who identifies and purchases a product from a retailer. To…
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Trade Marketing Groups

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    Trade Marketing Experts

    The main target of this group is to exchange good ideas, best practices and share good and also bad experiences related to Trade...

    • 6,579 members
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    FMCG Global:Consumer Goods Innovators & Specialists

    Group ONLY for Sales, Marketing, Suppliers, Training and other specialists currently working with (Fast Moving) Consumer Goods. FMCG &...

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    FMCG Professionals (World Wide)

    This group will help to professional people to discuss issue related to FMCG business. They can make contacts, Discuss Problems, HR...

    • 31,951 members
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    Trade Marketing

    Com o objetivo de propiciar ações de integração entre os profissionais de trade marketing, marketing e vendas, ampliar as...

    • 2,520 members

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Source: Excerpt above from the Wikipedia article Trade Marketing, licensed under CC-BY-SA.