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International Marketing

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Primary Industry: International Trade and Development

International marketing (IM) or global marketing refers to marketing carried out by companies overseas or across national borderlines. This strategy uses an extension of the techniques used in the home country of a firm. It refers to the firm-level marketing practices across the border including market identification and targeting, entry mode selection, marketing mix, and strategic decisions to compete in international markets. According to…
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International Marketing Professionals

  • Christopher Bauder
  • Bryn Williams

    Bryn Williams

    Technology Media & Comms Markets

    cross-functional goal-oriented deliverer.

  • Arvind Rajan

    Arvind Rajan

    Managing Director and Vice President of Asia Pacific and Japan (APJ) at LinkedIn

    I am a management generalist, and over the years I've worn just about every c-level hat at a company, in...

  • Nico Posner

    Nico Posner

    Senior Manager, Self Service and Product Operations at LinkedIn

    I am an experienced business leader of product management and product marketing teams. My proven team management,...

  • Ken Morse

    Ken Morse

    Chairman, Entrepreneurship Ventures, Inc.

    Between 1968 and 1996, Ken was the CEO or head of sales and marketing for 6 technology-based start ups: 5 either...

  • Philip Kotler

    Philip Kotler

    S.C.Johnson Distinguished Professor of International Marketing at Northwestern University ● Author ● Speaker

    In the field of marketing, PHILIP KOTLER has distinguished himself on many levels. He is an innovative thought...

  • Marc Mathieu
  • Chris de Lapuente

    Chris de Lapuente

    CEO SEPHORA & LVMH EXECUTIVE COMMITEE

  • Reid Hoffman

    Reid Hoffman

    Entrepreneur. Product Strategist. Investor.

    All aspects of consumer internet and software. Focus is on product development, innovation, business strategy,...

  • Sabyasachi Mishra

    Sabyasachi Mishra

    Head - Minerals (Singapore) at Tata International

    A global business manager & an intellectual trader with a proven track record of 18 years in heading start-ups and...

  • Alan C. Middleton PhD

    Alan C. Middleton PhD

    Executive Director Executive Education Centre/ Assistant Professor Marketing Schulich School of Business York University

    Schulich Executive Education Centre (SEEC) provides executive and management education and training in the...

  • Chandru Chawla
  • Stefano Maruzzi
  • Neil Morgan

    Neil Morgan

    VP Digital Marketing Solutions, EMEA at Adobe Systems

    Neil Morgan leads marketing for Europe, Middle East and Africa at Adobe, responsible for the teams which market...

  • VINCE FERRARO 费健祥

    VINCE FERRARO 费健祥

    ►VP of Global Marketing |CMO| Boldly delivering game-changing results for customer-driven companies & people every day!◄

    CHIEF MARKETING OFFICER CMO ►►BOLDLY DELIVERING GAME-CHANGING RESULTS FOR CUSTOMER-DRIVEN COMPANIES AND PEOPLE...

  • Olivier Robert-Murphy

    Olivier Robert-Murphy

    Senior Vice-President International New Business at Universal Music Group International

    Olivier's first position was at Procter and Gamble where the training / development programme prepared the ground...

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International Marketing Groups

  • Join

    International Business

    A worldwide network for professionals in International Business. The objectives are to: - Share experience and knowledge -...

    • 33,198 members
  • Join

    eMarketing Association Network

    Largest marketing group with 432,000+ members. Managed by the eMarketing Association, the world's largest Internet Marketing...

    • 433,714 members
  • Join

    Future Trends

    Connect with fellow trend hunters, corporate visionaries and future thinkers representing a diverse cross section of industries...

    • 147,010 members
  • Join

    Social Media Marketing

    This is the LARGEST and most active social media group on LinkedIn.com with amost 300,000 members as of January 2012, and 20 special...

    • 381,480 members

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Source: Excerpt above from the Wikipedia article International Marketing, licensed under CC-BY-SA.