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Inbound Marketing

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Inbound marketing is a marketing strategy that focuses on attracting prospective customers by offering useful information. Brian Halligan, cofounder and CEO of HubSpot, claims he coined the usage of the term in this sense. It is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends that marketers "earn their way in" (via publishing helpful information…
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Inbound Marketing Professionals

  • Rebecca Corliss

    Rebecca Corliss

    Inbound Marketing Manager at HubSpot

    I am an inbound marketing manager at HubSpot, an internet marketing software company in Cambridge, MA. I...

  • Pamela Vaughan

    Pamela Vaughan

    Inbound Marketing Blog Manager at HubSpot

    I graduated from Boston University with a BS in communication and a concentration in public relations in May 2008....

  • Kirsten Knipp

    Kirsten Knipp

    Senior Director, Marketing at SolarWinds

    Inbound Marketer | Global Team Lead | Product Evangelist | Gets It Done -Experienced technology product &...

  • Katie Farrar Ely

    Katie Farrar Ely

    Consulting Team Manager at HubSpot

    I am an expert at inbound/internet marketing, and have been in this industry for 5+ years. I work for HubSpot, an...

  • Dan Ronken

    Dan Ronken

    CEO of PullnotPush Marketing

    CEO at PullnotPush. We help businesses turn their websites into powerful marketing machines.

  • Dharmesh Shah

    Dharmesh Shah

    Founder and CTO at HubSpot and Blogger at OnStartups.com

    Career startup guy. Author of the book "Inbound Marketing" (http://InboundBook.com)

  • Laura Fitton

    Laura Fitton

    Once upon a time dubbed a "Queen" of Twitter, Laura “@Pistachio” Fitton co-authored Twitter for Dummies and...

  • David Gallant

    David Gallant

    Spec Ops @ HubSpot

    HubSpot, Inc. offers B2B inbound marketing software. Its products include HubSpot Owner, which generates qualified...

  • Karen Rubin

    Karen Rubin

    Product Manager and HubSpot TV Co-Host

  • Jeetu Mahtani

    Jeetu Mahtani

    International Partner Channel Manager at HubSpot

    Over 10 years of experience in enterprise, consumer and inbound marketing solutions. Significant and proven...

  • Jacqueline Campbell

    Jacqueline Campbell

    Owner, The Travel Collection

    The Travel Collection is a sales and marketing boutique representation company established by myself in October...

  • Lucy Orloski

    Lucy Orloski

    Manager of Consulting Services at HubSpot

  • Katharine Derum

    Katharine Derum

    Sales Manager at HubSpot

  • Ray Carroll
  • Trish Bertuzzi

    Trish Bertuzzi

    Inside Sales Thinker, Writer, Builder

    I founded The Bridge Group with a mission to help technology companies build highly successful Inside Sales teams....

  • Angela Garfinkel

    Angela Garfinkel

    Owner and Founder of Quality Contact Solutions, providing call center and telemarketing solutions for more than 20 yrs.

    Angela Garfinkel (formerly Angela Morris) is President and Founder of Quality Contact Solutions, a professional...

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Source: Excerpt above from the Wikipedia article Inbound Marketing, licensed under CC-BY-SA.