Yin Chang

Current

• President at Phoenix Marketing Communications

Past

• Managing Director at KCSA Worldwide
• Senior Account Executive at Hunter & Associates
• Account Executive at Ruder Finn

• Associate Account Executive at Golin/Harris
• Public Affairs Assistant at Peace Corps

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2 more...

Education

• Pace University

Recommended

15 people have recommended Yin

Connections

319 connections

Industry

Public Relations and Communications

Websites

• My Company

Yin Chang’s Summary

In 2006, Yin founded Phoenix Marketing Communications, a virtual B2B marketing communications and public relations firm specializing in technology (speficially software, ITAM and consultancies), professional services, government services and media/advertising companies.

Yin Chang’s Specialties:

CMO for hire, marketing communications and public relations services, lead generation campaigns

Yin Chang’s Experience

• President

  Phoenix Marketing Communications

  (Privately Held; Marketing and Advertising industry)

  September 2006 — Present (2 years 11 months)

  Virtual B2B marketing communications and public relations firm specializing in technology (speficially software, ITAM and consultancies), professional services, government services and media/advertising companies.
  
  Our gold standard client and best case study is Miro Consulting, Inc.

• Managing Director

  KCSA Worldwide

  (Privately Held; 51-200 employees; Public Relations and Communications industry)

  April 1999 — August 2006 (7 years 5 months)

  ***Secure media coverage in high-level business and trade press (including Bank Technology News, Bloomberg, CNBC, CNN, HedgeWorld, New York Post, New York Times, Investment Dealer’s Digest, Securities Industry News, Wall Street Journal and Washington Post)
  ***Attain speaking opportunities at key trade shows and conferences in a variety of industries including Compliance Summit and Government Technology
  ***Negotiate multi-content partnerships with trades shows advertising/promotional barter agreements – including partnerships with CES, COMDEX and RSA
  ***Manage industry analyst program including ongoing communications on behalf of clients
  ***Build awareness of Arbitron’s Internet Broadcasting Services division through aggressive PR initiatives (today, the company is synonymous with both Internet radio and video)
  ***Work with product managers and marketing/sales departments to provide strategic counsel, resolve communications issues as well as develop public relations activities

• Senior Account Executive

  Hunter & Associates

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  July 1998 — April 1999 (10 months)

  ***Secured media coverage in high-level business, trade and local press (including Advertising Age, Bloomberg Radio, CNN, The Economist, Good Day New York, MediaWeek, NY One and Today Show)
  ***Create, implement and/or manage brand programs and budgets for Kraft Foods including Kool-Aid, Post Pebbles, Country Time and Cool Whip
  ***Develop strategy to generate media coverage for clients through traditional and non-traditional PR methods including special events, media relations and media tours
  ***Handle all media for launch of RadioWave.com – Motorola’s Internet radio subsidiary

• Account Executive

  Ruder Finn

  (Privately Held; 5001-10,000 employees; Public Relations and Communications industry)

  August 1997 — July 1998 (1 year)

  ***Secured media coverage in high-level business and trade press including Bloomberg TV, Brandweek, Inter@active Week, Office Solutions, Office Systems, Quick Print Products, WebWeek, Wall Street Journal
  ***Manage daily activities and client contact on Ricoh Corporation, ATA and AICPA including all media relations
  ***Provide counsel to ATA on media issues
  ***Assist in launch of client products and services including electronic commerce seal, Time Warner Cable of New York City’s MetroChoice and Ricoh Corporation office products
  ***Write and edit press releases, speeches, client memos and briefing documents
  ***Facilitated media audits for new business research
  ***Research and develop competitive analysis for clients
  ***Manage junior account staff on all outgoing materials including media and client documents

• Associate Account Executive

  Golin/Harris

  (Privately Held; 5001-10,000 employees; Public Relations and Communications industry)

  July 1995 — August 1997 (2 years 2 months)

  ***Handle media relations activities
  ***Create regional topspin from national promotions/programs
  ***Research Asian-American regional and national markets
  ***Write press releases, speeches, media alerts
  ***Oversee program budgets including Ronald McDonald and Ronald McDonald House Charities
  ***Assist in implementation and planning of special events

• Public Affairs Assistant

  Peace Corps

  (Government Agency; 51-200 employees; International Affairs industry)

  May 1994 — June 1995 (1 year 2 months)

  ***Write press releases and Public Service Announcements for recruiting campaigns
  ***Plan, implement and manage local media tours
  ***Develop promotional recruitment materials targeting ethnic communities

Additional Information

Yin Chang’s Websites:

• My Company

Yin Chang’s Interests:

making business connections, obsessed with Twitter and Facebook, Oracle-junky, traveling

Yin Chang’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch