"Senior Executive with Vast Experience in Every Facet of Interactive Marketing and Media"
San Francisco Bay Area
"Senior Executive with Vast Experience in Every Facet of Interactive Marketing and Media"
San Francisco Bay Area
GE -trained, recognized, online marketing executive and leader with a proven track record of delivering and overachieving goals and targets in a highly competitive verticals and industries.
Strong passion for digital media, acquiring and building profitable relationships with B2B and B2C customers
Vertical/Industry Experience: Enterprise Software, Telco, Financial Service, Business Services, SMB, Aerospace and Defense, Chem/Pharma, Home Services, EDU, Auto, Personal Finance, Mortgage, Health and Beauty
Team Management: Build, manage and train sales, marketing, operations teams. Multi-million dollar P&L responsibility.
Client, Agency and Vendor Management: Vast experience with multiple business models; CPA, CPM, CPL, CPC, Subscription, Rev Share and SaaS. Effective negotiator for aforementioned business models.
Tactical Channels: Display, Affiliate, SEM/SEO, shopping comparison engines, acquisition and retention e-mail, newsletter, sponsorships, co-registration, New Media Channels – video, viral, blogs, rss, social media and etc.
Management/Leadership • Business Development/Partnerships • Strategy • Sales/Client Development • Financial Analysis • Interactive Marketing • Advertising • Web2.0 • Enterprise 2.0 • Media 2.0 • SEM • SEO • Media Buying/Selling • Campaign Planning and Management • Demand Generation • Email Marketing • Negotiations (Contracts, Sales, Acquisitions, Partnerships) • Human Resources (Recruitment, Management) • Operations • Consulting
(Public Company; FADV; Human Resources industry)
January 2008 — Present (1 year 7 months)
Responsible for the overall strategy, execution and management of the new vertical markets and business development opportunities across LeadClick Media and First Advantage Corporation sister companies.
Develop and execute strategic relationships and partnerships with media partners (Social Media, Search, Display, Email, Affiliate/Ad Networks, Mobile), advertisers (brand and agencies), technology and sister companies’ corporate alliances.
(Non-Profit; Marketing and Advertising industry)
2006 — Present (3 years)
AmBAR is a non-profit business association of entrepreneurs, venture capitalists, engineers, lawyers and other professionals with headquarters in Silicon Valley. Started as an organization of expatriates from Russia, Ukraine and other CIS countries that are involved in technology businesses in the United States.
(Privately Held; 201-500 employees; Internet industry)
2004 — 2007 (3 years)
Responsible for the development and execution of the new category for the leading online marketing company. Responsibilities include: strategy, client development and execution, hiring and training of team members, multi-million dollar P&L ownership.
(Public Company; 1001-5000 employees; Publishing industry)
March 2007 — December 2007 (10 months)
Responsible for the overall revenue number of the TechWeb Network and its 12 industry leading brand. Lead the regional sales managers in the execution of strategic sales development, customized programs, communication and accountability for territory activity. Monitor and guide sales effort, ensuring growth and profit goals are met. Assist with fully integrated Marcom programs including: industry marketing and lead generation campaigns, development of collateral, sales presentations and support materials.
(Public Company; 10,001 or more employees; SAP; Computer Software industry)
2000 — 2003 (3 years)
One of the first employees at SAP Markets. Responsible for defining and executing biz dev, outbound/inbound marketing and sales strategies in the e-commerce space.
(Public Company; GE; Financial Services industry)
1996 — 2000 (4 years)
Top honors graduate of GE's internationally recognized rotational leadership management program. Assignments and businesses included: GE Capital: Corporate FP&A, Business Development, Corporate Sourcing, Structured Finance, Corporate Sourcing,
Electric Distribution and Control: Acquisition Integration (Europe) Aircraft Engines (Compliance)
GE Plastics (Financial Audit)
GE Capital - E-Business Group-Manager, Business Development and Marketing
- Developed and implemented an e-business strategy; advertising, promotions, and content
- Cultivated over 25 strategic partnerships with the internal and external business partners.
- Provided expertise to portfolio companies such as market analysis and forecasting.
(Public Company; 10,001 or more employees; Banking industry)
October 1995 — October 1996 (1 year 1 month)
MBA , International Finance , 1994 — 1996
MBA Semester Abroad , Finance , 1995 — 1995
BA , Economics, Psychology , September 1991 — June 1995
Sports (Soccer, Bball, Tennis, Waterpolo) Psychology (Development and Social) Travel (Europe, Middle East, Latin and Central America) Art (Impressionism, Art Deco, Contemporary) Theater
Direct Marketing Association (DMA)
American Business Association of Russian Professionals (AmBAR)
Bay Area Interactive Group (BIG)
79ers
GE Leadership Awards