
Founder, Chief Creative Officer at Al Haqq Agency & Network
Sultanate of Oman

Founder, Chief Creative Officer at Al Haqq Agency & Network
Sultanate of Oman
“To combine aesthetics, technology, usability, effectiveness and ethics in to a single solution.”
Janne Hautamäki is one of the topmost talented and experienced multimedia creatives in the business. He started as a printer’s trainee in the late 80’s in Finnish Lapland only later to achieve the first ever executive level position in new media industry in the country.
He has gained reputation as a very skillful team player/leader who can handle pressure and still deliver. Hautamäki has been seasoned on both sides of the table, as a demanding client and as a creative professional presenting solutions.
His work has been described as being technically on the cutting edge, in the same time holding simplicity over core messages and managing subtle design in interactions.
During his 18 years as a professional Hautamäki has worked with a broad range of key accounts ranging from automobiles, airline carriers, beverages, jewelry and fast food into telecom, insurance, government offices and several publications.
After embracing Islam Janne migrated to the Sultanate of Oman in 2007 and joined TBWA\ZEENAH where he brought the company numerous new business wins and first awards in the agency history, namely nine category wins from OmanWebAwards and first ever award for Oman from Dubai Lynx, which is the de facto event in marketing communications sector in the Middle-East and North Africa.
Currently he is building a network of talented muslim artists and designers under the name of Al Haqq Agency & Network. For the latest news visit their blog at: http://alhaqqsociety.wordpress.com/
(Marketing and Advertising industry)
July 2008 — Present (1 year 1 month)
An up-and-coming pan-arabic design management and creative consulting house focused on the islamic markets.
We work with advertising and PR-agencies producing high-end solutions for our clients mainly in the digital domain. Combining business dynamics of the west with the eastern sophistication we are able to deliver award winning contemporary designs through vigorous R&D and new methods of working.
(Marketing and Advertising industry)
October 2007 — July 2008 (10 months)
Advertising and Brand Marketing Strategy Services
• Brand Strategy Development
• Account Management and Brand Stewardship
• Advertising Creative Development
• Connections Planning
(Holistic Communications Planning and Integration)
• New Product Development
• Regional and Promotional Advertising
(and Micro-Marketing)
• B2B Communications
• Broadcast Studio (TV and Radio) and Editing
• Pre-Press Studio
• Direct/Relationship Marketing Strategy
• Interactive/Digital Strategy
• Interactive/Digital Creative Production
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2007 — September 2007 (8 months)
(Self-Employed; Myself Only; Marketing and Advertising industry)
January 2004 — January 2007 (3 years 1 month)
I was working as a independent creative director and business consultant for several advertising and digital agencies in London and Helsinki.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
December 2002 — December 2003 (1 year 1 month)
At PHSi my duties included conceptualising, designing and producing campaigns and web sites. On the international level I was directing and producing internal communication materials for TBWA/Worldwide.
(Privately Held; 51-200 employees; Telecommunications industry)
June 2002 — November 2002 (6 months)
Nettiportti is a national internet-operator, that produces services for DNA Finland Ltd. Finnet Telecom Group owns both companies. My mission was to productise digital services to the internet and digital television.
(Public Company; 11-50 employees; Telecommunications industry)
April 2001 — May 2002 (1 year 2 months)
OpenMobile has created global reach to enable a network effect for value-added services by linking mobile operators and content providers worldwide. My first priority was to lead brand building efforts towards international operators. I was working also with wireless services in productisation, marketing and advertising.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
November 2000 — April 2001 (6 months)
Grey Interactive is a part of international Grey Worldwide-advertising agency network. The branch is specialised in digital communications and web business development. I was conceptualizing and designing web sites, digital advertising and creating campaigns for the traditional media as awareness building exercise for online services.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
June 2000 — October 2000 (5 months)
S&H was a part of DDB Worldwide Communications Group. We specialised in internet solutions, multimedia and cross platform audio- and video material distribution. My tasks included designing web communication concepts, leading creative teams and managing creative flow with other local offices.
(Privately Held; 11-50 employees; Telecommunications industry)
April 1999 — May 2000 (1 year 2 months)
Iobox was a pan-european wireless portal, which reached up to 4,3 million registered users. When working with the company I was planning and creating product launches for mobile services with sub-contractors in Finland. In addition, I was building the Iobox-brand and rising awareness with advertising in the international investor market.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
March 1997 — March 1999 (2 years 1 month)
Please see above description for Grey Interactive Helsinki.
(Public Company; 51-200 employees; Marketing and Advertising industry)
September 1996 — February 1997 (6 months)
Grey Pro is a Grey Group Finland’s advertising production and implementation process subsidiary. I was working with Nokia-team which was responsible for creative lead in the EMEA (Europe, Middle-East and Africa).
(Privately Held; 11-50 employees; Marketing and Advertising industry)
May 1995 — August 1996 (1 year 4 months)
To the Point produced high quality multimedia presentations for leading Finnish corporations ranging from forest- and metal industry to telecommunications and government offices. My responsibilities were interaction/interface design and providing guidance for production teams.
(Self-Employed; 1-10 employees; Marketing and Advertising industry)
September 1993 — April 1995 (1 year 8 months)
(Privately Held; 1-10 employees; Marketing and Advertising industry)
July 1991 — August 1993 (2 years 2 months)
(Privately Held; 1-10 employees; Printing industry)
September 1989 — May 1991 (1 year 9 months)
1988 — 1991
2008 - Nine category awards from Oman WebAwards including "The Web Design Agency of The Year".
Bronze award in the interactive category from Dubai Lynx.
2003 - First prize in Finnish Direct Marketing Association’s awards in the digital marketing category. Received also the Sonera Special Prize.
2001 - Short film for Finnish telecom Sonera awarded with Silver Globe in the Corporate Communications category in World Media Festival, Hamburg.
Voted as one of "15 Most Professional in the Industry" by readers of RE:, the leading online publication for Finnish digital media.
Finnair's internet site honored as "Best Corporate Site In Finland 2001" in a study by Oulu University Hypertext/hypermedia information systems and mobile electronic commerce (HYTEC) Research Lab and Arieste Ltd.
1999 - Alma Media Best Internet Campaign, “F1 @ GSM” for Iobox.
1992 - Lapland’s Jaeger Brigade’s honorary certificate for meritorious service in Combat Engineering, Army Ranger Corps.