Ya Lan Young

Current

• Marketing & PR Director at JewelMak Inc.

Past

• Special Projects Coordinator at JewelMak fine jewelry
• Freelance Graphic Designer at Sovis

Education

• Syracuse University
• Syracuse University College of Visual

Connections

22 connections

Industry

Marketing and Advertising

Ya Lan Young’s Experience

• Marketing & PR Director

  JewelMak Inc.

  (Marketing and Advertising industry)

  September 2007 — Present (2 years 6 months)

  ·Creating, strategizing and managing JewelMak fine jewelry as a brand
  ·Strategizing to expand from being a manufacturer and distributor to a vertically integrated design company
  ·Direct mailing for consistent wholesale business growth and increase new accounts at tradeshow events
  ·Responsible for creating and distributing seasonal mailers, tradeshow mailers, collection line sheets for PR
  use, press kits, in-house photography for editorial use and closely keeping up industry and customer relations
  ·Provide display materials, product information and marketing resources for JewelMak and retail customers
  ·Work closely with individual sales executives and sales support to meet their clients' needs and to drive sales
  ·Art directing, planning and budgeting of seasonal advertisement campaigns and all public relations related
  projects from start to print completion
  ·Managing websites for all three brand divisions in merchandising, strategy and art direction
  ·Responsible for hiring staff and bringing in resources for all Marketing and Public Relation projects such as
  photographer, graphic designer, printer, etc.
  ·Pitching jewelry to media contacts constantly and consistently for maximum brand exposure along
  ·Style jewelry and collaborate with stylists and editors on photo shoots
  ·Initiating and hosting market appointments and events to introduce product to the media contacts
  ·Working closely with the stylists and magazine editors on special projects such as awards events, charity
  auctions and celebrity advertisement campaigns in product promotion
  ·Strategizing new marketing ideas to help increase sales

• Special Projects Coordinator

  JewelMak fine jewelry

  (Marketing and Advertising industry)

  September 2006 — September 2007 (1 year 1 month)

  ·Handled all photography, retouching, & graphic design used for inventory, presentations, and advertisments
  ·Worked on a variety of collateral projects such as direct mailers, print ads, and press kits for fashion
  magazine editors and jewelry buyers
  ·Worked on PR by selecting jewelry for stylists & editors to use for fashion photoshoots
  ·Updated company websites using basic html

• Freelance Graphic Designer

  Sovis

  (Electrical/Electronic Manufacturing industry)

  June 2004 — September 2004 (4 months)

  Brand logo design along with business card for a new audio and visual accessories manufacturing company.

Ya Lan Young’s Education

• Syracuse University

  Bachelors , Communications Design , 2002 — 2006

• Syracuse University College of Visual

  Arts; B.A , Communications Design

Ya Lan Young’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch