William O'Donnell, MBA {LION}

Current

Market Analyst at InterDigital Communications

Past

Pharmaceutical Market Research Consultant at Evolution Marketing Research
Major Gifts Officer at DeSales University
Pharmaceutical Market Research Analyst at Biovid

Associate Managing Director at Delve
Internet Marketing Analyst at Xenospeed Inc.

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2 more...

Education

Temple University - Fox School of Business and Management
Holy Family University
DeSales University

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Recommended

11 people have recommended William

Connections

500+ connections

Industry

Wireless

William O'Donnell, MBA {LION}’s Summary

MARKET RESEARCH:
- Broad experience in managing all phases of multiple research projects including: methodology selection, proposal writing, questionnaire design, design of tab specs, data analysis, report writing and presentation of findings
- Ability to derive insightful implications and recommendations from research data
- Knowledge and understanding of continuous tracking studies, brand equity, segmentation, need-states, concept testing, copy testing, sales response modeling research techniques
- Extensive custom research expertise in consumer goods vertical
- Broad knowledge of panels and panel data

GLOBAL RESEARCH EXPERIENCE:
- International research experience in various data collection methodologies: mail, phone, face to face and Internet in both business to business and consumer sectors
- In-depth understanding of European, Asian & South American markets
- Expertise in selection and management of third party global research suppliers

BRAND CONSULTANCY:
- Broad experience in brand consultancy, including market analysis, assessment of advertising strategies, brand strategies, positioning and targeting of a product as well as continuous monitoring of brand health
- Knowledge of media channels and media planning activities to be able to attain the optimum ad efficiency
- Broad exposure to marketing strategies of several consumer product launches and line extensions

William O'Donnell, MBA {LION}’s Specialties:

+ Primary research; both quantitative and qualitative
+ Web-based Survey Tool and Programming, SPSS
+ Multivariate Solutions; Factor Analysis, Discriminant Analysis
+ Online Conjoint Analysis Programming, Simulations, and Analysis
+ Advanced graphical report writing and presentation (MS Powerpoint)
+ Secondary and Syndicated Research; In-depth industry analysis and reporting
+ Competitive Assessment and Competitor Analysis
+ Competitive Intelligence

William O'Donnell, MBA {LION}’s Experience

Market Analyst

InterDigital Communications

(Public Company; IDCC; Wireless industry)

June 2009 — Present (2 months)

+ Company

InterDigital, Inc., through its subsidiaries, engages in the design and development of digital wireless technologies for use in cellular and wireless IEEE 802 related products. The company licenses its technologies to semiconductor companies, and producers of wireless equipment and components, such as 2G, 2.5G, 3G, and IEEE 802 products worldwide. It also offers its SlimChip family of mobile broadband modem solutions to mobile device manufacturers, semiconductor companies, and other equipment producers that manufacture, use, and sell digital cellular products. InterDigital’s solutions are incorporated in various products, including mobile devices, such as cellular phones, wireless personal digital assistants and notebook computers, and data cards; base stations and other wireless infrastructure equipment; and components for wireless devices.

Responsibilities:

+ Market Data:
Maintain up-to-date wireless market information that will drive both patent models, as well as the corporate valuation model. Includes keeping track of current marketing and stock reports and ensuring that the marketing summary is current with scheduled periodic updates.

+ Forecasting Royalty Revenue:
Responsible for quarterly updates to royalty revenue forecast, including tracking press releases, analyst reports and information received from licensees in order to facilitate a more accurate method of forecasting.

+Drive internal marketing and research strategies through multiple regression and forecasting analysis.

+ Device Database:
Maintaining a database of devices, by vendor, by operator, etc.

+ Market Segment Mapping:
Segmenting and profiling industry ecosystem. Identifying companies that participate in different areas of the value chain and their relationships with other companies that participate within the same ecosystem.

+ Litigation: Assist Patent and Legal counsel with in-depth market research on potential infringement by wireless manufacturers.
Pharmaceutical Market Research Consultant

Evolution Marketing Research

(Privately Held; Market Research industry)

December 2007 — June 2008 (7 months)

+ Responsible for the initiation, execution and delivery of qualitative and quantitative research projects
+ Developing proposals based on requests from clients and colleagues
+ Articulating methodologies that fit clients' objectives
+ Providing feedback to clients in helping them flesh-out research objectives
+ Coordinating the bid process by working closely with the field department
+ Working closely with global affiliates in recruiting and interviewing respondents
+ Moderating interviews with patients, physicians, nurses, payors or other respondent types
+ Conducting interviews via telephone and in-person (both individual interviews and focus groups)
+Articulating (in writing and verbally) top-line findings throughout and immediately following the interview process
+Writing a comprehensive final report of the study findings that includes strategic recommendations for each research objective
+ Providing novel solutions to best meet clients' need and constraints

CLIENTS: GSK, Merck, Pfizer, Novartis, Sanofi-Aventis, Amgen, Boehringer Ingleheim, Novo Nordisk,
Major Gifts Officer

DeSales University

(Educational Institution; 501-1000 employees; Fund-Raising industry)

2007 — 2008 (1 year)

+ Reporting to the Director of Development, the Major Gifts Officer is responsible for ensuring the flow of prospects into the gifting pipeline; identification, cultivation, solicitation and stewardship of a portfolio of individual prospects at a specific gift level.
+ Key responsibilities include visitation and contact with individual prospects and management of a significant portfolio of individual and/or discipline-specific project interests and prospects.
+ Other responsibilities involve patron development and prospect/project management.
Pharmaceutical Market Research Analyst

Biovid

(Privately Held; 11-50 employees; Pharmaceuticals industry)

2006 — 2007 (1 year)

+ Primary responsibilities include conducting qualitative and quantitative pharmaceutical market research.
+ Principal duties include independently conducting qualitative interviews in numerous domestic and international locations, developing final reports of findings, and presenting study findings to clients.
+ Other duties include the proposal writing, generation of moderator guides, as well as the development, fielding, data analysis, and report development of Internet, CATI/CAPI, and mail surveys.

Major Accomplishments:
+ Successfully installed a Web-based survey tool to execute on-line surveys worth nearly $465,000 annually in research revenue
+ Formed a survey tool user group with non-marketing managers and trained on primary research and statistics within the organization
+ Introduced and applied Factor Analysis in Branding Initiatives and Tracking with three market segments concurrently in 2006-2007
Associate Managing Director

Delve

(Public Company; Market Research industry)

January 2004 — October 2006 (2 years 10 months)

+ Responsibilities included preparing written proposals for a Consumer, Business and Medical recruiting including facility rental, managing a 5 room Market Research Facility in the corporate location.
+ New business development (Sales), training facility staff, scheduling facility staff with keeping a profitable budget, improving/maintaining respondent database – arranging database events, managing/recruiting of 5 to 7 projects daily. Using all internal financial data, drove analyses and assessments of business performance. Reported to V.P of Finance

Major Accomplishments:
+ Introduction/Execution of Customer Profile and Satisfaction Study
+ Successfully managed two .25M consumer research studies
Internet Marketing Analyst

Xenospeed Inc.

(Privately Held; 11-50 employees; Automotive industry)

2001 — 2004 (3 years)

Managed two member staff.
+ Jointly with a research supplier, executed primary marketing research; both quantitative and qualitative, from proposal approval through results presentation.
+ Responsible for all research projects and activities of $1.4M in annual marketing budget.
+ Responsible for a vendor/ supplier section.
+ Designed and implemented the research analytical tools within the marketing department.
+ Introduced Competitive Intelligence to the company and maintained the CI system effectively.
+ Minor responsibilities included trade show coordination, event planning and web site development,

Major Accomplishments:
+ Successful reporting of various PC/Peripheral Exhibitions/ Trade Shows
+ Improved in-house data analysis capability using SPSS
+ Advanced Questionnaire Design and Multivariate Solutions training

William O'Donnell, MBA {LION}’s Education

Temple University - Fox School of Business and Management

Ph.D. , Marketing , 2009 — 2012 (expected)
Holy Family University

Masters , Business Administration , 2005 — 2007
DeSales University

Bachelor of Science , Marketing , 1998 — 2001