William McCracken

William McCracken

Product Design Engineer at A.L.P. Lighting Components, Inc.

Location
Greater Atlanta Area
Industry
Design

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William McCracken's Overview

Current
Past
  • Work / Study at NDD Design Inc. / Shu-Te University
  • Freelance Designer at Broan-NuTone LLC
Education
  • College of Architecture Design and Construction, Auburn University
  • Pro/ENGINEER Wildfire 3.0 Training Program, Sequoia Etc.
Connections

298 connections

William McCracken's Summary

I am passionate about design. I enjoy constantly searching for the next design challenge, and having the opportunity to work with a great team to create new and innovative design solutions that will change the world. My continuing objective is to use the skills and experience I've acquired as an industrial designer to incorporate good design and engineering function into product development. I also intend to utilize new technologies wherever possible to achieve sustainable design.

William McCracken's Experience

Product Design Engineer

A.L.P. Lighting Components

Privately Held; 501-1000 employees; Electrical/Electronic Manufacturing industry

June 2013Present (1 year 5 months)

Industrial Designer, SMCA Design Center-USA

Sharp Manufacturing Company of America

September 2008June 2013 (4 years 10 months) Memphis, TN

· Participated in the full range of product development; from concept, product planning, industrial design, engineering, graphic and promotional material to the final manufactured product
· Designed specialty kitchen appliances for both Sharp and OEM customers
· Product designer for several solar and LED lighting projects
· Contributed to the design of the Sharp Solar-Powered LED Light

Design Intern, Torque Creative

Techtronic Industries North America, Inc.

Privately Held; 10,001+ employees; Consumer Goods industry

May 2008September 2008 (5 months) Anderson, SC

· Worked in the design firm and in-house agency for TTI North America
· Specialized in strategic brand communications for many of TTI's internationally recognizable brands, such as Ryobi, Homelite, Ridgid, and Hoover
· Created graphic layouts for points of sale, points of purchase, and packaging
· Fabricated mockups out of foam core for presentations

Freelance Designer

Montgomery Marketing, Inc.

Sole Proprietorship; Myself Only; Consumer Services industry

August 2007December 2007 (5 months)

Designed and built a combination sleeping cot/tent for the United States Marine Corps

Work / Study

NDD Design Inc. / Shu-Te University

May 2007July 2007 (3 months) Tainan / Kaohsiung, Taiwan

• Was enrolled in the Taiwan Summer Studio at Shu-Te University in Kaohsiung, Taiwan
• Spent two days at a design firm in Tainan City, Taiwan participating in research and concept ideation for a retractable marker/pen
• Experienced a rising culture in the field of design

Freelance Designer

Broan-NuTone LLC

Privately Held; 1001-5000 employees; Consumer Goods industry

January 2007May 2007 (5 months)

Developed oven range hood concepts for Broan-NuTone’s three range hood lines: Broan Elite®, Best-by-Broan®, and Zephyr

William McCracken's Projects

  • Sharp Solar-Powered LED Light

    • September 2008 to November 2010
    Team Members: William McCracken, Harry Hessen, Henry Cotter, Jeston Cowen, Charles McKee, Thomas Stinchfield, Jal Martin, Mike Kelly, Mickey Sartain, Derek Shannon, Raju Eedarapalli

    In late 2008, SMCA Design Center made a decision to utilize Sharp Corporation’s position in the solar industry and move forward with designing, producing, and marketing its own off-grid solar-powered LED pathway luminaire. A solar pathway light was already being produced by Sharp in Japan, however this new light would be developed from concept to production specifically for the U.S. market.

William McCracken's Skills & Expertise

  1. Problem Solving
  2. Visual Communication
  3. Sketching
  4. Ideation
  5. 2-D Design
  6. Rendering
  7. Anthropometry
  8. Exhibit Design
  9. Packaging
  10. Photography
  11. Materials
  12. Project Management
  13. Model Making
  14. Graphics
  15. Product Development
  16. 3D Printing
  17. Industrial Design
  18. Marker Rendering
  19. Adobe Creative Suite
  20. Adobe Acrobat
  21. Alias Studio Tools
  22. Pro Engineer
  23. Keyshot
  24. Solidworks
  25. Solid Edge
  26. Rhino
  27. Maxwell Render
  28. Design Strategy
  29. Design Thinking
  30. Concept Generation
  31. Inventor
  32. Computer Animation
  33. Keyframe Animation
  34. Brand Architecture
  35. Idea Generation
  36. Marketing
  37. Rapid Prototyping
  38. CAD
  39. Concept Development
  40. Product Design
  41. Consumer Products
  42. Home Appliances
  43. LED lighting systems
  44. Strategic Design
  45. Surface Modeling
  46. Design Management

View All (46) Skills View Fewer Skills

William McCracken's Education

College of Architecture Design and Construction, Auburn University

Bachelor of Science, Industrial Design

20042008

Activities and Societies: Industrial Designers Society of America (IDSA) Student Chapter, Theta Chi Fraternity - Chi Chapter, Student Alumni Association (SAA)

Pro/ENGINEER Wildfire 3.0 Training Program, Sequoia Etc.

2008

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