Founder, Ethical Brand (International)
Queensland, Australia
- Current
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- Owner at Real Life Lab
- Founder, CEO at Ethical Brand
- Recommended
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12 people have recommended William (Bill) - Connections
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205
connections
- Industry
- Management Consulting
- Websites
William (Bill) Smith’s Summary
A very experienced senior executive and team leader with high level technical and organisation skills. Substantial experience in the change management arena with some of the world's largest multi-national corporations. A candid spokesperson for "doing the right thing" with a practical and yet visionary, motivational, creative problem-solving approach coupled with a buck-stops here, can-do attitude.
William (Bill) Smith’s Experience
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Owner
Real Life Lab
(Management Consulting industry)
September 2006 — Present (2 years 11 months)
Game changing entrepreneur and gun for hire with 20 years experience in publishing, digital media, branding strategy and change management programming in corporate and start-up environments who gets the job done. Turn-key services for defining and implementing authentic ethical branding strategies that positively engage stakeholder communities and add significant value to organisation, services and products.
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Founder, CEO
Ethical Brand
(Privately Held; Management Consulting industry)
August 2003 — Present (6 years)
Ethical Brand operates an online platform that authenticates genuine 'ethical brands' using a proprietary methodology that incorporates 24x7 monitoring and ensures only genuinely committed entities are licensed to use the Ethical Brand Identity® - enabling them to distinguish their organisations, services and products in virtually any industry, marketplace or geographic location on the planet. We do not employ methods typical of standards, certification and accreditation schemes because: 1. We are not in the business of selling licenses to use the Ethical Brand Identity® as we give these away. 2. Whether or not a brand is an 'ethical brand' is a matter of opinion... not ours, but the stakeholders in each licensed entity. 3. No other approach enables owners and executives to so quickly and easily identify, and respond to gaps between their social, environmental and commercial policies on one hand, and the actual outcomes and experiences their brands are producing on the other.
Additional Information
William (Bill) Smith’s Websites:
William (Bill) Smith’s Interests:
ethical brands are changing the world... one experience at a time
William (Bill) Smith’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
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