Will McInnes

Current

Non-executive board member at Wired Sussex
Associate Lecturer - Online Marketing at Various Companies (Self-employed)
Managing Director at Nixon McInnes Limited

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Past

Trustee & Non-executive board member at Safety Net
Product Marketing Manager at Crane Telecom Group

Education

Chartered Institute of Marketing
University of Liverpool

Recommended

26 people have recommended Will

Connections

500+ connections

Industry

Internet

Websites

Will McInnes’s Summary

My primary role is as Managing Director of NixonMcInnes - http://www.nixonmcinnes.co.uk.

NixonMcInnes is the largest independent social media agency in the UK, creating stronger unions between major international brands and their consumers.

Current clients include: Channel 4, Cisco, Oxfam, Chelsea Football Club, Barclaycard, Coca-Cola, BMW, The Make Your Mark Campaign, The University of Southampton and Co-operative Financial Services.

My responsibilities are guiding the strategic direction of the business, directing a number of our key client relationships, managing the management team and public speaking.

My goals are to grow NixonMcInnes' reputation on the international stage, to grow our client base of visionary marketers within major brands and to be contributing to and making sense of online innovations as they happen - all in a way that has a positive impact on the world we live in.

Will McInnes’s Specialties:

As an entrepreneur I have proven my ability to:

- bootstrap
- win business from prestigious brands
- sell
- create a premium brand
- lead and motivate a team
- change market
- create new services in new markets

As a consultant I have deep expertise in new emerging digital channels and technologies that can be harnessed for online communication and marketing, for both B2C & B2B brands.

As a trainer I deliver workshops that score much higher than average feedback.

Will McInnes’s Experience

Non-executive board member

Wired Sussex

(Non-Profit; 1-10 employees; Online Media industry)

September 2006 — Present (2 years 11 months)

Our company Nixon McInnes is a founder member of Wired Sussex.
As such, Tom Nixon and I share a seat (not literally) on the board, where we contribute to the strategy of this high profile and extremely worthwhile organisation, helping to develop the region's digital media businesses.
Associate Lecturer - Online Marketing
Various Companies (Self-employed)

(Self-Employed; Marketing and Advertising industry)

May 2006 — Present (3 years 3 months)

About once a month I deliver engaging, practical training workshops to professional marketers and communicators. During this work I have taught delegates from many respected organisations including: Time Out Group; BBC; Lloyds TSB; Zurich Financial and Oxford University Press.

I have also created and delivered training programmes for the entire Channel 4 Publicity Team, the whole O2 Communications & Corporate Affairs team and the whole T-Mobile Corporate Affairs team.
Managing Director

Nixon McInnes Limited

(Privately Held; 11-50 employees; Internet industry)

August 2002 — Present (7 years)

I am Managing Director at NixonMcInnes: we create engaging websites that deliver superb business results by harnessing the latest in social media innovation. Our client base includes some of the most significant and well-respected brands in the UK.

My responsibilities are guiding the strategic direction of the business, selling, creating new business partner relationships, and whatever else is required to push the business forwards to achieve the true potential that its capable of.