Washington D.C. Metro Area
- Current
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- Digital Marketing Manager - Expertise in Search, Social Media, & Web Analytics at Ogilvy Public Relations Worldwide
- Past
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- Organic Search Specialist at Bennett Kuhn Varner, Inc.
- Assistant Media Planner at Bennett Kuhn Varner, Inc.
- Staff Assistant at Bennett Kuhn Varner, Inc.
- Education
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- Lexington High School
- Emory University
- Recommended
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1 person has recommended Will - Connections
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connections
- Industry
- Marketing and Advertising
- Websites
Will Fleiss’s Experience
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Digital Marketing Manager - Expertise in Search, Social Media, & Web Analytics
Ogilvy Public Relations Worldwide
(Public Company; WPPGY; Public Relations and Communications industry)
January 2008 — Present (1 year 7 months)
Oversee all search engine marketing (SEM) initiatives, including search engine optimization (SEO), paid search, search reputation management and social media optimization:
Work directly with programmers, designers and copywriters to ensure SEO best practices are implemented into the build and content of all websites, blogs and aggregators
Execute keyword research, on-page optimization, link building, and strategic content creation
Provide monthly SEO reporting and analysis including rankings, traffic and onsite user behavior statistics
Consult clients on search visibility strategies across all web properties and online profiles
Evangelize search engine optimization and paid search within Ogilvy PR by distributing best practice documentation, conducting training programs, and contributing to the company blog
Facilitate the immediate creation and execution of paid search campaigns in response to PR crises
Executed half a million dollars of paid search advertising in 2008 for 13 clients across Google, Yahoo! and MSN
Use in-depth knowledge of search engine algorithms to help advance the measurement of individual influence online and the ROI of social media programs
