Security and Online Marketing Consultant
Cleveland/Akron, Ohio Area
- Current
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- Co-Founder at Meme Science
- Past
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- Security Consultant on Social & Emerging Media at Facetime Communications
- Co-Founder at Revenews LLC
- Senior Director Greynets Research at Facetime Communications
- CEO at XBlock Systems LLC
- V.P. Product Development at AffTrack LLC
- Recommended
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35 people have recommended Wayne - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Wayne Porter’s Summary
Speaking engagements have included RSA, Affiliate Summit, CJU. Topics included e-commerce, advertising fraud prevention, spyware, security, experimental media, and community development. Sample media citations include Barron’s Financial Times, Forbes, New York Times, Playboy, Mercury News, Entrepreneur, Fox News, and Revenue Magazine. Worked with other researchers to solve complex security cases such as the Orkut Worm, KMeth Worm, and the SpazBox Puzzle.
In 2004, I served as an expert panelist at the FTC Spyware Workshop. In 2003, I organized and chaired the New York Marketing Summit to open up dialog among industry players. The Summit helped industry leaders produce a nascent Code of Conduct.
Provided funding and assisted as a creative consultant for the award winning film, Nothing So Strange (2002). The film received the New York Times Claiborne Pell Award for Original Vision. It also was the first film embracing the open source format. Served as the Consulting Producer on the drama/humor film Williamsburg (2006), selected as Winner Best Noir at the New York International Film and Video Festival.
Recent experimental media work has been in 3-D metaverses. Projects include an exact replica of the Vietnam Memorial Wall in Washington, D.C. and Alternate Reality Game (ARG) development. Most recent project was Eldritch Errors, featured in Wired Magazine, an immersive horror series playing out in real time -- on the Internet and in the real world.
Recognized authority on security, performance marketing, and social networks. Excel in social network design, immersive media and performance marketing as well as security concepts. Accolades include three consecutive Microsoft MVP awards, Google Responsible Security Disclosure Recognition, and the Affiliate Summit Legend Award among others.
Wayne Porter’s Specialties:
adware/Adware/spyware analysis, online fraud analysis, security concepts, management of performance based revenue systems, versed in SEO, SMO & SEM, tactical and strategic blogging. ARG development, NextGen marketing, micro-media, and Virtual World development concepts.
Wayne Porter’s Experience
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Co-Founder
Meme Science
(Privately Held; Retail industry)
2006 — Present (3 years)
Provided current round of funding for Meme Science. Duties include strategic guidance and company leadership. Areas of expertise include micro media, 3d social networks, AST, ARGs and e-commerce. Work with collaborators in the creation of innovative or experimental products and/or provide consulting services and strategic insight.
I help ensure the firm is proficient with the complex skills required in 3d network or 'metaverses', new metrics, thought leadership, high level strategy, new tactical approaches and risk factor evaluation. In addition this covers social trend synthesis, speaking and writing, and research. Most importantly it is my role to evaluate potential clients as a mutual fit. We focus on select private clients, Fortune 500 firms, and vetted collaborators. -
Security Consultant on Social & Emerging Media
Facetime Communications
(Privately Held; Computer Software industry)
February 2008 — June 2008 (5 months)
Consult with executive, lab and engineering staff on emerging media and next generation media landscapes. Engage thought leaders, and evaluate emerging technologies from a security perspective e.g. data leakage. Work extensively quantifying and studying the impact of P2PTV, IPTV, VoIM, Virtual Worlds, MMOs and the "Web 2.0" space from a privacy, security, and marketing perspective. Analysis of new media its relation to critical regulations such as HIPPA, SOX, and e-discovery.
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Co-Founder
Revenews LLC
(Publishing industry)
September 1998 — April 2008 (9 years 8 months)
Served on the Revenews Board of Directors and participated as a blogger, strategist, talent recruiter and community builder. Revenews received numerous mainstream media mentions and received Marketing Sherpa's Reader's Pick Best Blog Awards for 2006. Revenews was acquired in April 2008.
Since launch in December, 1998, ReveNews.com has always been focused on the broader views of online revenue-sharing approaches, from performance marketing to micro-manufacturing and merchandizing partnerships. -
Senior Director Greynets Research
Facetime Communications
(Privately Held; Computer Software industry)
May 2005 — February 2008 (2 years 10 months)
Researched specialized cases of malware, spyware, corporate espionage, click fraud, social engineering and anomalous security incidents. Developed strategy behind global blogging efforts, engaged in industry evangelism, education and prospected for collaborative opportunities for executive staff to evaluate. Extensive industry writer / speaker, SME on specialized malware. Worked directly with research lab members in discovering or studying complex security attacks.
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CEO
XBlock Systems LLC
(Computer & Network Security industry)
January 2003 — May 2005 (2 years 5 months)
Co-founder of company. Lead team of specialty researchers and produced SpywareGuide.com, Xblock's X-Cleaner line, Regblock and BlockList lines. Development of two patent pending innoculation technologies. Xblock Systems was acquired by FaceTime Communications in May 2005.
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V.P. Product Development
AffTrack LLC
(Computer Software industry)
April 2001 — September 2003 (2 years 6 months)
Developed new revenue metrics and reporting for some of the Internet's largest online media properties e.g. EPC calibration among categorical shopping sites. Designed and tested reporting systems. Engaged in public speaking, writing, industry education and marketing duties.
Additional Information
Wayne Porter’s Websites:
Wayne Porter’s Interests:
chess, fishing, racquetball, reading, creative writing, blogging, rare book collecting, BMWs,
Wayne Porter’s Groups:
International Society of Online Entrepreneurs, AHUMA MVPS, Association of Virtual Worlds
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eOffice -
KIVA -
RSA Conference -
Linked Affiliate - A Place for Affiliate Marketers to Meet! -
Association of Virtual Worlds -
Information Security Community (30,000+ Members) -
eMarketing Association Network -
TWAlum -
National Information Security Group -
IT SECURITY EXPERT -
Filmmakers -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Marshall University Alumni -
Microsoft MVP - Group -
Nursing Professionals -
Security Leaders Group
Wayne Porter’s Honors:
Affiliate Summit Legend Award; 2005
Google Responsible Security Disclosure; 2006
Microsoft Windows Security MVP; 2006-2007
Microsoft Windows Security MVP; 2007-2008
Marketing Sherpa Reader’s Choice Blog Award: 2006
Webby Awards Official Honoree 2007 (Revenews- Business Blog)
Top Influencers in IT Security 2007
Gerson Lehrman Group Councils: Teacher Rank- Top 20% 2007-2008
Microsoft Enterprise Security MVP; 2008-2009
Wayne Porter’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
