LinkedInWalid Saadé
Walid Saadé

Walid Saadé

Head of BU - Expert - COMPO Expert France SAS

Location
France
Industry
Farming
Current
  1. COMPO Expert France SAS
Previous
  1. COMPO France SAS,
  2. Compo France SAS
Education
  1. ESSEC Business School
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COMPO Expert France SAS

COMPO Expert France SAS

Head of BU- COMPO Expert

– Present

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Background

Summary

ambitious, realistic, clear, shared, focused, result oriented

Experience

Head of BU- COMPO Expert

COMPO Expert France SAS
– Present (4 years 5 months)Levallois - Paris

Management of COMPO Expert business unit in France (B to B - 26 people - 30 M€)

Achievements & Current Missions:
- Development and Deployment of the strategy of "COMPO Expert” in France: setting missions, goals, strategic objectives and the means needed to achieve the objectives.
- Setting new directions for "product & market" developments and new growth areas. Implementation of the necessary tools (R & D, Marketing, Sales, ....) for the successful of new directions.
- Communication upstream and downstream toward stakeholders (shareholders, employees, customers, trade unions and authorities) in order to achieve the new strategic orientations.
- Implementation of a successful communication with the group in Germany to break cultural barriers and improve the projects.
- Achievement in France of one of the best profitability of COMPO Expert.

Marketing Manager – COMPO Expert (Professional Department - B to B)

COMPO France SAS
(6 months)

- Development of the marketing strategy of the brand Compo Expert
- Deployment of a process of change management: from a national organization to a trans-national organisation based on finding international synergies and maintaining national marketing orientations.

Marketing Manager - Consumer Department (Gardening Category)

Compo France SAS
(1 year 10 months)

- Development of the marketing strategy of the brands Sem, Algoflash and Resolva
- Deployment of a process of change management: from a national organization to a trans-national organisation based on finding international synergies and maintaining national marketing orientations.

Product Group Manager - Consumer Department (Gardening Category)

Compo France SAS
(3 years 11 months)

- Successive evolution on the posts of Brand Manager (2004-2005), Product Group Manager (2005-2006) and Marketing Manager of Product Groups (2007).
- Implementation of the strategy and the marketing plan of the brands: Sem, Algoflash & Resolva.
- Management of an European transverse project on a new product category (weed killers).
- Development and management of a value analysis in order to maximize the turnover and the margin.

Key Account Manager (Food Channel - Gardening Category)

Compo France SAS
(2 years 3 months)

- Negotiation of the trade agreements with Auchan, Atac, Cora & Casino
- Operational management of the product portfolio negotiated (listed) in collaboration with the sales force.
- Development with Auchan of a new approach based on the optimisation of the management of shelves (gardening category)

Product Manager (Food Channel - Gardening Category)

Compo France SAS
(3 years 3 months)

Management of the "pesticides" and "potting soils" categories

Data-processing project manager

Compo France SAS
(1 year 2 months)

- Launching of computer tool for the follow-up of the sales, the order taking and the management of the sales force.
- Coordination between the marketing, sales, data processing and administrative departments.
- Programming under Visual BASIC.

Languages

  1. Anglais

    Full professional proficiency
  2. Français

    Native or bilingual proficiency
  3. Arabe littéraire

    Native or bilingual proficiency
  4. Arabe dialectal - Libanais

    Native or bilingual proficiency

Skills

  • Strategy
  • Marketing Strategy
  • Management
  • Product Development
  • B2B
  • Change Management
  • Market Planning
  • Negotiation
  • Operations Management
  • French
  • Sales
  • Strategic Planning
  • Marketing
  • Business Planning
  • Market Analysis
  • Business Strategy
  • See 1+  See less

Education

ESSEC Business School

Executive MBA, General Management

AgroParisTech - Institut des sciences et industries du vivant et de l'environnement

Master, Agronomy (Ingénieur Agronome - INAPG)

Languages: French, English, Arabic and Dialectical Arabic

Activities and Societies: Oenology, Gastronomy, History, Photography, Rugby

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