Valerie Wunder
Corporate Communications, Internal and External, with a focus in Crisis Comms
- Location
- Phoenix, Arizona Area
- Industry
- Public Relations and Communications
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Valerie Wunder's Overview
- Past
-
- Associate Manager of Corporate Communications at US Airways
- Manager at Independence Air
- Promotions Director at WHFS
- Promotions Coordinator at WWZZ
- Education
-
- National Transportation Safety Board
- Mary Washington College
- Recommendations
-
1 person has recommended Valerie
- Connections
-
158 connections
Valerie Wunder's Experience
Associate Manager of Corporate Communications
US Airways
Public Company; 10,001+ employees; LCC; Airlines/Aviation industry
February 2006 – February 2012 (6 years 1 month) Tempe, Arizona
SUCCESS HIGHLIGHTS:
Company spokesperson for communications across all media formats, including the successful merger with America West and attempted mergers with Delta and United Airlines.
Key role in the execution of emergency communications, such as Flight 1549 that made a historic water landing in the Hudson River on Jan. 15, 2009.
Developed key relationships with reporters, working directly on daily news and company issues.
Drafted and distributed both internal and external communications, including press releases, executive letters, talking points, employee Q&A and employee letters.
Social Media Expert for the airline, developed communication programs via Twitter, Facebook and YouTube.
Worked across corporate boundaries among all levels of employees, executives, CEO and President.
Facilitated for Investor Relations with focus on traffic and quarterly earnings reports.
Communications for all employees with focus on the Human Resources, Diversity, Community Relations and Marketing Departments as well as the US Airways Express operation.
Helped the Diversity department receive recognition for several awards in 2011 including LATINA Style Magazine's top 50 places to work, an excellent score on the Human Rights Campaign Corporate Equality Index, and secured Senior Vice President, Operations Planning and Support, Kerry Hester as a "Women Worth Watching" in Diversity Journal.
Established and maintained relationships with media and other partners, staffed interviews between media and top executives.
Authored articles and conducting interviews for weekly newsletter 'AboutUS'.
Direct report managerial experience
Manager
Independence Air
Public Company; 1001-5000 employees; FLYI; Airlines/Aviation industry
May 2004 – January 2006 (1 year 9 months) Dulles, Virginia
Independence Air launched service in mid-2004 as the fastest growing low-fare airline in the United States. Media strategy required a significant immediate impact in more than 40 US markets, with extremely limited budget.
SUCCESS HIGHLIGHTS:
Successful launch of radio/television and print media campaign utilizing budget of less then $50K to generate more than $40 million in promotional advertising in Independence Air markets.
Developed and maintained media relations plan including personal relationships with media partners in 45 markets from New England to Florida to the West Coast.
Execution of brand marketing campaign that went from zero to 70+% unaided consumer recall in target Washington, DC market within the first year of operation.
ADDITIONAL RESPONSIBILITIES
Created distribution plan for all press releases, media/public relations events, press conferences, and all other public relations communications.
PR outreach to media outlets designed to generate interest potential future stories about Independence Air.
Assisted in daily media response by serving as media spokesperson.
Promotions Director
WHFS
2002 – 2004 (2 years) Washington, D.C.
Responsible for all audience-building on-air promotions and partnerships for Infinity Broadcasting radio station with more than 30 years of as America's longest-running alternative rock station.
SUCCESS HIGHLIGHTS
Planned and executed the "HFStival," a 65,000 person annual event in Washington, D.C. Acted as a liaison between clients, artists, tour managers, and the radio station.
Created events that delivered additional station ratings success, including community-oriented promotions like food and coat drives and fundraisers.
Worked with Alternative Press magazine for commemorative issue featuring 30 years of alternative rock history with WHFS.
Managed team of 10+ full- and part-time employees.
Valerie Wunder's Skills & Expertise
- Crisis Communications
- Event Planning
- Media Relations
- Media Spokesperson
- Employee Communications
- Employee Relations
- Diversity Strategy
- Community Relations
- InDesign
- Microsoft Office
- Writing
- Speech Writing
- Press Releases
- Newsletter Writing
- Newsletter Production
- AP Style
- Public Relations
- Brainstorming
- Social Media
Valerie Wunder's Education
National Transportation Safety Board
Certificate in Crisis Communications
2009 – 2009
Mary Washington College
Bachelor of Arts, Political Science
1996 – 2000
Concentrated course work in:
Media
Methods of Research and Writing
Activities and Societies: MWC Equestrian Team MWC Radio Station: WMWC
Valerie Wunder's Additional Information
Contact Valerie for:
- career opportunities
- consulting offers
- job inquiries
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- reference requests
- getting back in touch
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