Valerie Champault

Current

• eMarketing Consultant at IDC Initiatives Developpement Conseils

Past

• Manager Integrated Marketing Communications at IATA
• Senior Brand Specialist at FedEx
• Senior Marketing Specialist – eMarketing Team at FedEx

• Associate Marketing Analyst at FedEx
• Marketing officer at Teleste Cablevision
• Market Based Forecasting Assistant at Lucas Aerospace
• Sales assistant at Decathlon

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Education

• Ecole supérieure de Commerce de Rouen
• Lycee Saint Michel de Picpus

Recommended

6 people have recommended Valerie

Connections

399 connections

Industry

Airlines/Aviation

Valerie Champault’s Summary

My background is in marketing, with a twist towards technology marketing and communications (including internal change management) and online marketing.
Having move to Marseille, I am now looking for consulting contracts in my areas of expertise.

Valerie Champault’s Specialties:

Emailing strategy
Campaigns measurement and optimization.
Web content optimization
Search engines referencing Optimisation
eCRM : Link web / email / CRM tools
Client lifecycle optimization
Competitive analysis
Market analysis
Marketing training
Marketing recruitment

Valerie Champault’s Experience

• eMarketing Consultant

  IDC Initiatives Developpement Conseils

  (Management Consulting industry)

  March 2009 — Present (5 months)

  Services offered:
  
  Emailing strategy
  Campaigns measurement and optimization.
  Web content optimization
  Search engines referencing Optimisation
  eCRM : Link web / email / CRM tools
  Client lifecycle optimization
  Competitive analysis
  Market analysis
  Marketing training
  Marketing recruitment

• Manager Integrated Marketing Communications

  IATA

  (Non-Profit; Airlines/Aviation industry)

  May 2006 — December 2008 (2 years 8 months)

  Management of Integrated Marketing Communications team: 6 marketing analysts & specialists on direct line, 10 creative services staff as a dotted line.
  • In charge of recruitment, budgeting, planning, management and team development.
  Planning, development and supervision of marketing campaigns for all IATA segments aiming at streamlining campaigns and making them more strategic and integrated.
  Setting up of campaign methodology and processes
  Enhancement of CRM and web aspects of campaigns

• Senior Brand Specialist

  FedEx

  (Public Company; FDX; Package/Freight Delivery industry)

  December 2003 — May 2006 (2 years 6 months)

  Lead of electronic channel marketing: internet & email communications:
  •Website content optimization - Launched and managed web content management tool
  •Search engines optimization & online advertising: campaigns in key European markets
  •Launch and management of pan EMEA email newsletter, and of emailing activity
  •Improvement of marketing campaigns to better integrate all promotional channels

• Senior Marketing Specialist – eMarketing Team

  FedEx

  (Public Company; FDX; Package/Freight Delivery industry)

  March 2000 — November 2003 (3 years 9 months)

  •Planning, budgeting and coaching of 2 employees; creation & implementation of pan regional campaigns for technology promotions plan, including on and offline campaigns, Public relations, Advertising, Internal communications
  •Direct mail, email, telemarketing, online campaigns, including discounts, prize draws and other incentive programs: Response rate of 30 to 40%
  •Production of marketing collateral (service guide, product sheets, CD roms)
  •Oversaw the EMEA development & launch of InSight, a web-based shipment tracking application
  Winner of FedEx’ 2002 Quality Business, and eMarketing Impact Awards.

• Associate Marketing Analyst

  FedEx

  (Public Company; 10,001 or more employees; FDX; Transportation/Trucking/Railroad industry)

  February 1998 — February 2000 (2 years 1 month)

  •Analysis of product performance, recommendation & implementation of improvements from a marketing, sales and operational point of view
  •Extended services to new countries, opening of new markets.
  •Annual customer satisfaction survey, focus groups, test shipments.
  •Led the competitive analysis group; provided analysis for strategic decision making.
  •Participated in the development of the company’s balanced scorecard
  •6 months secondment to UK marketing team: Promotion of technology solutions

• Marketing officer

  Teleste Cablevision

  (Public Company; Package/Freight Delivery industry)

  1996 — 1997 (1 year)

• Market Based Forecasting Assistant

  Lucas Aerospace

  (Package/Freight Delivery industry)

  1996 — 1996 (less than a year)

• Sales assistant

  Decathlon

  (Package/Freight Delivery industry)

  1994 — 1995 (1 year)

Valerie Champault’s Education

• Ecole supérieure de Commerce de Rouen

  Masters , Business, marketing, international management , 1993 — 1996

  I also spent 6 months in Denmark as part of an Erasmus exchange programme, at the Copenhagen Business School, in their MBA programme.

• Lycee Saint Michel de Picpus

  Prepa HEC , Business , 1991 — 1993