VP Advertising at The Home Depot
Greater Atlanta Area
VP Advertising at The Home Depot
Greater Atlanta Area
Retail Marketing & Advertising, Media, Event Management, Operations, TV Broadcast, CRM, Branding, Research
ROI-Based Marketing; Branding; Results Driven; Excellent Communicator
(Public Company; HD; Retail industry)
August 2009 — Present (4 months)
(Privately Held; Retail industry)
August 2006 — August 2009 (3 years 1 month)
(Retail industry)
2004 — 2006 (2 years )
(Public Company; Retail industry)
1999 — 2004 (5 years )
(Public Company; Retail industry)
1999 — 2004 (5 years )
(Retail industry)
September 1997 — August 1999 (2 years )
Responsible for Planning Annual Marketing Calendar, as well as all supporting media (print/TV/radio/Grand Openings/grass roots/etc.).
Managed $290MM budget. Managed all Advertising Operations including Production, Printing, Photography, Newspaper relationships, Printers & internal advertising processes, as well as techology/systems (MAC-based). Responsible for sales analysis and planning of advertising space in all circulars (assigned Covers, and pages to individual divisions based upon prior year performance).
(Retail industry)
September 1995 — August 1997 (2 years )
Managed $1B Furniture & Home goods Marketing programs for Montgomery Ward & subsidiaries: Home Ideas, Lechmere & Electric Avenue & More. Responsible for managing item content,
sales plans, store communication & Co-Op programs with vendor partners.
1983 — 1984
A.S. with Honors , Liberal Arts/Business , 1981 — 1982