Tracy Troutman

Director, Global Consumer Insights at The Hershey Company

Location
Harrisburg, Pennsylvania Area
Industry
Food & Beverages

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Tracy Troutman's Overview

Current
Past
Education
Connections

408 connections

Tracy Troutman's Experience

Director, Global Consumer Insights

The Hershey Company

Public Company; 10,001+ employees; HSY; Consumer Goods industry

January 2011Present (3 years 9 months)

Sr. Manager, US Consumer Insights

The Hershey Company

Public Company; 10,001+ employees; HSY; Consumer Goods industry

19962010 (14 years)

Tracy Troutman's Skills & Expertise

  1. Brand Equity
  2. Customer Insight
  3. Shopper Marketing
  4. Nielsen
  5. Consumer Products
  6. Product Innovation
  7. Consumer Insight
  8. Market Research
  9. P&L Management
  10. Market Analysis
  11. FMCG
  12. AC Nielsen
  13. Marketing Research
  14. Consumer Behaviour
  15. Brand Architecture
  16. Segmentation
  17. Analytics
  18. IRI
  19. Competitive Analysis
  20. Forecasting
  21. Business Insights

View All (21) Skills View Fewer Skills

Tracy Troutman's Education

Purdue University

Consumer Psychology

19801981

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