Tony Bove

Current

• Publisher and Developer at Tony's Tips for iPhone
• Marketing Messaging Writer at Tony Bove

Past

• Messaging Guru at BEA Systems
• Customer Reference Marketing at Sun Microsystems
• Director, Enterprise Marketing at BEA Systems

• Manager, Corp. Communications at Live Picture/LivePix
• Technical and Marketing Writer at Newfire
• CEO at Rockument
• Marketing Writer at Mediaband - Canter Technology
• Consultant at CMP Media - NetGuide
• Editorial Director at New Media Magazine
• Founder/Editor at Bove and Rhodes Report
• Founder/Editor/Columnist at Publish Magazine (PCW Comm.)
• Columnist and Contributing Editor at Macintosh Today
• Consultant and Editor at Osborne Computer Corp.

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Recommended

13 people have recommended Tony

Connections

214 connections

Industry

Online Media

Tony Bove’s Summary

• Worked in computers and Internet technologies since 1976.
• Developed and published "Tony's Tips for iPhone" application.
• Writer and developer of marketing messages for major product launches at BEA, Adobe, Citrix, McAfee, SumTotal, and Sun.
• Author of bestselling books including "iPod & iTunes for Dummies", "Just Say No to Microsoft", and "The Art of Desktop Publishing".
• Founder of Desktop Publishing/Publish magazine and Inside Report on New Media newsletter.
• Producer of interactive documentaries including Haight-Ashbury in the Sixties and Using Macromedia Director
• Columnist and feature articles writer for computer magazines since 1980.
• Founder, vocalist, and harmonica player, Flying Other Brothers

Tony Bove’s Specialties:

Marketing writing; author, "Just Say No to Microsoft" and "iPod & iTunes For Dummies" (see www.tonybove.com for blogs); producer, Rockument podcasts; music licensing, songwriting (Flying Other Brothers)

Tony Bove’s Experience

• Publisher and Developer

  Tony's Tips for iPhone

  (Online Media industry)

  October 2008 — Present (1 year 2 months)

  Tony's Tips for iPhone Users Manual -- available in the App Store for $2.99 -- provides helpful tips for using your iPhone with iTunes and MobileMe. Tony's Tips is always up-to-date, easy to search, and conveniently organized for quick reference. Since the content is online, you don't have to wait for an e-book or printed book to be updated when Apple updates the iPhone software, and you can save pages to read offline so you can read them in an airplane or anywhere.

• Marketing Messaging Writer

  Tony Bove

  (Marketing and Advertising industry)

  July 2002 — Present (7 years 5 months)

  I write messaging and white papers for companies such as Adobe, BEA, Citrix, McAfee, SumTotal, and Sun. I recently wrote corporate-level messaging and positioning (SumTotal); a technical brief on securing virtualization environments (McAfee); and a white paper and microsite content on developing dynamic applications (BEA). I created messaging for the Adobe LiveCycle product line; managed customer reference programs for BEA and Sun, and wrote content for success stories, videos, and audio testimonials; and produced marketing messaging and sales tools for Citrix.

• Messaging Guru

  BEA Systems

  (Public Company; 1001-5000 employees; BEAS; Computer Software industry)

  January 2008 — May 2008 (5 months)

  I developed messaging strategy and wrote the “Innovating with Dynamic Business Applications” white paper and microsite content to establish BEA’s thought leadership in enterprise innovation, services-oriented architecture (SOA), business process management (BPM) and Web 2.0 social computing technologies.

• Customer Reference Marketing

  Sun Microsystems

  (Public Company; 10,001 or more employees; Java; Information Technology and Services industry)

  February 2006 — December 2007 (1 year 11 months)

  I managed parts of Sun's customer reference program (i.e. success stories, case studies, presentations, videos) and wrote much of the content.

• Director, Enterprise Marketing

  BEA Systems

  (Public Company; 5001-10,000 employees; BEAS; Computer Software industry)

  June 1999 — July 2002 (3 years 2 months)

  I directed and developed messaging for BEA’s highly successful re-branding campaign including new logo, revamped Web sites, and international media advertising to assert BEA’s leadership as the premier provider of e-commerce solutions, which greatly contributed to a 61% increase in BEA revenues in 2000. I also increased effectiveness of sales efforts by developing customer references (including success stories, audio and video testimonials, and press releases) and product and corporate messaging for all marketing campaigns, and managing internal and external Web marketing content.

• Manager, Corp. Communications

  Live Picture/LivePix

  (Privately Held; 201-500 employees; Online Media industry)

  June 1997 — June 1999 (2 years 1 month)

  I managed and produced all corporate communications including Chairman John Sculley’s keynote presentations, customer references and success stories, marketing and sales collateral, press releases, event literature, product white papers, and Web sites.

• Technical and Marketing Writer

  Newfire

  (Privately Held; 11-50 employees; Entertainment industry)

  February 1997 — June 1997 (5 months)

  Wrote all technical and marketing documentation for the NewFire TORCH plug-in browser for playing interactive games on the Internet.

• CEO

  Rockument

  (Entertainment industry)

  January 1994 — April 1997 (3 years 4 months)

  Rockument published the "Haight-Ashbury in the Sixties" entertainment CD-ROM featuring original art, photos, video clips, and music of the period including Allen Cohen, the S.F. Oracle, the Grateful Dead, Timothy Leary, Allen Ginsberg, Chet Helms, Bill Graham, and many others.

• Marketing Writer

  Mediaband - Canter Technology

  (Privately Held; 11-50 employees; Computer Networking industry)

  January 1996 — December 1996 (1 year )

  I wrote about and consulted on the technology behind the Mediaband live interactive music experience and interactive club atmosphere.

• Consultant

  CMP Media - NetGuide

  (Public Company; 1001-5000 employees; UBM; Publishing industry)

  May 1995 — December 1995 (8 months)

  I consulted with CMP on the launch of the NetGuide online search service.

• Editorial Director

  New Media Magazine

  (Privately Held; 11-50 employees; Publishing industry)

  January 1990 — June 1995 (5 years 6 months)

  Published the Macromedia User Journal and the Bove & Rhodes Inside Report on New Media.

• Founder/Editor

  Bove and Rhodes Report

  (Online Media industry)

  1986 — 1992 (6 years )

• Founder/Editor/Columnist

  Publish Magazine (PCW Comm.)

  (Privately Held; 201-500 employees; Publishing industry)

  April 1986 — April 1990 (4 years 1 month)

  Founder of Desktop Publishing magazine, renamed to Publish after the acquisition by PCW Communications. I continued as editor and columnist, while also publishing a newsletter for PCW titled "Inside Report".

• Columnist and Contributing Editor

  Macintosh Today

  (Privately Held; 11-50 employees; Publishing industry)

  August 1987 — July 1988 (1 year )

  I wrote a weekly column and contributed articles about desktop publishing with Macs.

• Consultant and Editor

  Osborne Computer Corp.

  (Online Media industry)

  1982 — 1984 (2 years )

Additional Information

Tony Bove’s Honors:

[Inside Report] Newsletter is "excellent source of news" (John C. Dvorak, S.F. Examiner, July 19, 1987).
"Near genius at making complex ideas understandable" (Jerry Pournelle, BYTE, Dec. 1986).
"Practices what he writes about" (Larry Magid, L.A. Times, Aug. 19, 1985).
Reviews of Haight-Ashbury CD-ROM documentary: "An unflinching, nonjudgemental chronicle" (Wired), "Inspires then and now connections, fulfilling any historical work's highest calling" (S.F. Examiner), "Truly greater than the sum of its parts" (N.Y. Post).
Society for Technical Communications First Prize Award for a reference manual on BASIC, 1978.
Subject of feature article, Multimedia Producer, Aug. 1995.