Toni O'Berry

Current

• Principal at O'Berry | Cavanaugh

Past

• VP Creative Services at Fidelity Investments
• Design Manager at Baby Guess | Guess Kids
• Design Assistant at Foote, Cone & Belding

• Design Assistant at SBG Partners (currently The Brand Union)

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Education

• University of Westminster
• California College of the Arts

Recommended

1 person has recommended Toni

Connections

87 connections

Industry

Marketing and Advertising

Websites

• O'Berry | Cavanaugh
• Propera Business Network

Toni O'Berry’s Summary

Built upon a strong consumer branding foundation, professional experience encompasses all points of contact with a focus on maintaining brand integrity throughout the development process:
cultural studies > strategic planning > brand steward > creative strategy > creative direction and design: packaging, advertising, retail/POP, online, out of home, advertising, DVD, print collateral, sales kits and broadcast.

Experienced in building and directing creative teams in small agency and large corporate environments, with staff and independent contractors.

Brand experience includes brand development, repositioning and management, brand hierarchies and architecture, conceptual testing, brand monitoring, and launch/communication strategies.

Toni O'Berry’s Experience

• Principal

  O'Berry | Cavanaugh

  (Marketing and Advertising industry)

  January 2004 — Present (5 years 7 months)

  Brand Consultation including cultural studies, communication plans, creative strategies and brand development.

• VP Creative Services

  Fidelity Investments

  (Marketing and Advertising industry)

  1994 — 2001 (7 years)

• Design Manager

  Baby Guess | Guess Kids

  (Privately Held; 51-200 employees; Apparel & Fashion industry)

  1991 — 1992 (1 year)

• Design Assistant

  Foote, Cone & Belding

  (Privately Held; 5001-10,000 employees; Marketing and Advertising industry)

  1989 — 1990 (1 year)

• Design Assistant

  SBG Partners (currently The Brand Union)

  (Public Company; WPP Plc; Marketing and Advertising industry)

  1986 — 1989 (3 years)

Toni O'Berry’s Education

• University of Westminster

  MBA Design Management 1997 — 1999

• California College of the Arts

  Graphic Design 1984 — 1986

Additional Information

Toni O'Berry’s Websites:

• O'Berry | Cavanaugh
• Propera Business Network

Toni O'Berry’s Groups:

Prospera Business Network/Board Member, Network'd/Founding Member, Off the Grid/Founding Member, Bozeman Company of Friends

•    Fidelity Investments Networking Group
•    Design Management
•    International Council of Graphic Design Associations
•    DMI Design Management Institute
•    The Business of Design
•    Design Council
•    Art&Design Lounge Club
•    Prospera Business Network

Toni O'Berry’s Honors:

Contributing Author:
INSIDE THE MINDS Developing Advertising Campaigns
(2007) ISBN:978-1-59622-733-0

Toni O'Berry’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch