Tom Shivers
I integrate SEO into websites to convert traffic into business.
- Location
- Greater Atlanta Area
- Industry
- Marketing and Advertising
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Tom Shivers's Overview
- Current
-
- President at Capture Commerce
- Past
-
- Marketing at Sterling Capital, LLC
- Instructor at International Technical Assistance Group
- Electronics Engineer at Robins Air Logistics Center
- Education
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- Auburn University
- Recommendations
-
2 people have recommended Tom
- Connections
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251 connections
- Websites
Tom Shivers' Summary
My SEO consulting business has grown slow and steady and I enjoy working with entrepreneurs and small businesses who have dreams and bold ideas:
* Making portable solar power products easily accessible to field researchers
* Identifying cool ways to get broad exposure for home improvement services in a local market
* Showing businesses how to harness the power of a product launch
Specialties
Search Engine Optimization
* Engaging content and content marketing
* Get the right balance of authoritative links and reputation links
* Build up an audience of fans or cheerleaders for your organization
* Focus more on conversions than on rankings.
Conversion Optimization solves issues of:
* Losing trust at critical decision moments
* High shopping cart abandonment rate
* High percentage of unqualified leads
* High landing page bounce rates
* Low percentage of business delivered
SEO Training
Tom Shivers' Experience
President
Capture Commerce
Privately Held; 1-10 employees; Marketing and Advertising industry
2000 – Present (12 years)
As founder and President of Capture Commerce, Inc I set the direction for the business and I'm involved in business development, operations, client strategy and implementation.
SEO projects include:
A. Strategy Development
* Define business requirements, including site analysis
* Identify target audience(s), including keyword research and selection
* Evaluate competitors
* Identify the link building strategy
* Identify the content development strategy
B. Implementation of the strategy
* Copywriting, web page editing, optimization technique
* Implement the link building strategy
* Implement the content development strategy
* Report results
* Recommendations, feedback and collaboration regarding results and strategy
* Ongoing SEO maintenance
Tom Shivers' Skills & Expertise
- Content Development
- Content Strategy
- Social Media Marketing
- Conversion Optimization
- Website Conversion
- Website Promotion
- SEO copywriting
- Keyword Research
- Link Building
- Blog Marketing
- Blog Management
- Google Analytics
- Google Maps
- Google Webmaster Tools
- Off Page Optimization
- Social Bookmarking
- SEO
- Blogging
- Copywriting
- Content Marketing
- Google Adwords
- Web Analytics
- Landing Page Optimization
- Small Business
- Online Advertising
- Lead Generation
Tom Shivers' Education
Auburn University
BEE, Electrical Engineering
1984 – 1988
Activities and Societies: IEEE, Campus Crusade for Christ
Tom Shivers' Additional Information
- Websites:
- Interests:
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Internet marketing, mountain hiking/biking, golf, raquetball, traveling, my wife
- Groups and Associations:
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Gwinnett Chamber of Commerce, AiMA, Perimeter Church, Action Coach
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Contact Tom for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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