Freelance online marketing consultant
Greater New York City Area
- Current
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- Online marketing consultant at Freelance Online Marketing Consulting
- Past
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- Product Manager MBA Intern - FiLife.com at IAC
- Program Manager at Forrester Research
- Senior Research Associate at Forrester Research
- Research Specialist at Forrester Research
- Assistant at Abandon Entertainment
- Education
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- Duke University - The Fuqua School of Business
- Tufts University
- Syracuse University in Florence
- Recommended
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3 people have recommended Tom - Connections
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374
connections
- Industry
- Internet
- Websites
Tom Powell’s Summary
I am an online marketer and product manager with strong knowledge of the development and promotion of online media, software, and services. I help small businesses and startups understand, interact with and use the internet to market their business and engage effectively with customers and prospects.
Tom Powell’s Specialties:
Online marketing, product management, technology market research and data analysis, technology marketing, social media, Internet technologies and trends, and account management and client relations.
Tom Powell’s Experience
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Online marketing consultant
Freelance Online Marketing Consulting
(Internet industry)
October 2009 — Present (2 months)
Experience helping small businesses, including: Marketing strategy for an email marketing service provider, paid search marketing for a fitness club chain, ad management and analytics for a local newspaper, and new market entry research for a lead generation startup.
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Product Manager MBA Intern - FiLife.com
IAC
(Public Company; IACI; Internet industry)
May 2008 — August 2008 (4 months)
Created requirements for a critical product on Filife.com, by working with design, development and the product team.
Managed and tracked ads using Google Ad Manager and several affiliate ad networks such as LinkShare.
Assisted in facilitation of usability testing and presented my recommendations for site improvement.
Wrote an analysis of the company’s strategy, marketing, and operations which was presented to management. -
Program Manager
Forrester Research
(Public Company; 501-1000 employees; FORR; Market Research industry)
June 2006 — March 2007 (10 months)
• Managed ~$1 million of advisory consulting for 17 of Forrester’s largest I.T. client accounts, surpassing my revenue goals by ~25% each quarter.
• Initiated new consulting opportunities by working with Forrester Analysts and key Account Managers.
• Managed content, project expenses, and project delivery resulting in growing relationships with all of my clients.
• Synthesized Forrester’s technology research themes for proposal writing, driving new consulting projects. -
Senior Research Associate
Forrester Research
(Public Company; 501-1000 employees; FORR; Market Research industry)
March 2004 — June 2006 (2 years 4 months)
• Wrote 8 syndicated research documents published for Forrester clients.
• Edited and coordinated the publishing of Analyst research based on surveys, interviews, and data.
• Created quantitative and conceptual graphics using Illustrator for published documents and consulting projects.
• Conducted and created user surveys both online using the Perseus survey tool and by phone.
• Coordinated expert and vendor interviews for research and consulting, such as the Forrester Wave process.
• Analyzed data using SPSS and Excel for research documents, consulting, and team goal tracking.
• Assisted CEO with background research and presentation preparation for 2 Forrester Executive Forum events.
• Trained Research Associates and Consultants in the use of SPSS, Illustrator, the research process, and other tools. -
Research Specialist
Forrester Research
(Public Company; Market Research industry)
April 2003 — March 2004 (1 year )
• Researched answers to clients’ questions via phone and email using Forrester’s syndicated research and data.
• Coordinated with Research and Sales to direct clients to the best internal resources and improve client service.
• Managed and wrote the "Top Research Q&A" section of the Forrester website. -
Assistant
Abandon Entertainment
(Privately Held; 1-10 employees; Motion Pictures and Film industry)
2001 — 2002 (1 year )
• Created reports detailing obligations, rights, and financial terms and projections of film and television projects.
• Drafted joint venture and literary option agreements used for acquisition of intellectual property.
• Maintained and updated content of company website and information packet.
• Streamlined and improved office functioning and organization while providing administrative support to the CEO.
• Evaluated and wrote coverage for scripts and new projects.
Tom Powell’s Education
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Duke University - The Fuqua School of Business
MBA , Product management, Entrepreneurship , 2007 — 2009
Active member FuquaVision, Fuqua Times, Fuqua Arts, Fuqua Soccer. Volunteer, Habitat for Humanity.
- Activities and Societies:
- Selected as Teams and Technology Director of Duke Startup Challenge, Student Chairperson of Duke Global Entrepreneurship Network, Marketing Coordinator of Marketing Conference, Corporate Relations Director of Hi-Tech Club, Mentored Study in Entrepreneurship at iContact.
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Tufts University
BA , English, Economics (Minor) , 1997 — 2001
Course Work in: Entrepreneurship, Statistics, Microeconomics, Economics of Money and Finance
- Activities and Societies:
- Senior Staff Writer at the Tufts Daily, Staff Member at Tufts University Television, Production Manager in the 16mm Film Club at Tufts
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Syracuse University in Florence
Semester abroad , 2000 — 2000
Additional Information
Tom Powell’s Websites:
Tom Powell’s Interests:
Product management, Marketing, User innovation and customer co-creation, Innovative applications of technology, Design, Microfinance/P2P Finance (Prosper.com; Kiva.org; Unitus.com), Renewable energy, Playing guitar, Photography, Travel
