Tom Kasperski

Current

• Vice President - Account Services at infuz

Past

• VP, Senior Creative Director - Interactive at Zipatoni
• Senior Interactive Designer at Maritz

Education

• Kansas City Art Institute
• Columbus College of Art & Design

Connections

233 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog

Tom Kasperski’s Summary

I am a 15 year interactive marketing veteran who has worked for iconic brands like America Online, Chicken of the Sea, Dreyer´s/Edy´s Ice Cream, Energizer, Exxon/Mobil, Kinko´s, Maytag, Motorola, Nestle Purina, Splenda, Viactiv, and Visa. I bring a common sense approach to digital marketing strategy and believe good marketing requires listening to, and more importantly, watching what consumers actually do.

We live in an experience economy, where brands who provide the best experiences for consumers win. Unfortunately, brand marketing is rarely interactive let alone experiential. I see myself as an experience designer, incorporating my creative background with consumer psychology and technology to change how people think, feel, and act towards brands.

I don't chase bright shiny objects, view consumers as a dimwitted audience, or drink the advertising industry koolaid. I believe interactive marketing should be interactive, experiential and measureable.

Tom Kasperski’s Experience

• Vice President - Account Services

  infuz

  (Privately Held; Marketing and Advertising industry)

  July 2007 — Present (2 years 5 months)

  Infuz is an interactive marketing agency that creates meaningful experiences that change how people think, feel, and act towards brands.

• VP, Senior Creative Director - Interactive

  Zipatoni

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  September 1998 — July 2007 (8 years 11 months)

• Senior Interactive Designer

  Maritz

  (Privately Held; 1001-5000 employees; Marketing and Advertising industry)

  May 1985 — September 1998 (13 years 5 months)

Tom Kasperski’s Education

• Kansas City Art Institute

  Fine Arts/Illustration 1979 — 1984

• Columbus College of Art & Design

  Fine Arts/Illustration 1982 — 1983

Additional Information

Tom Kasperski’s Websites:

• My Company
• My Blog

Tom Kasperski’s Groups:

•    Interaction Design Association
•    Online Advertising Professionals
•    Social Media Today
•    LinkedWorking St. Louis
•    Gateway Interactive Marketing Association
•    Future Trends

Tom Kasperski’s Honors:

Illustrations selected for juried exhibitions:

Society of Illustrators of Los Angeles
• Illustration West 33
• Illustration West 32
• Illustration West 31

Society of Illustrators of New York
• 30th National Exposition

PROMO Magazine Dialog Award for Outstanding Interactive Promotion

Adweek BUZZ Award for Best Wireless promotion

PROMO Magazine PRO Award for Best Use of New Media and Best Multi-Discipline Campaign

APMA Worldwide Globes Award for Best Use of New Media.

Silicon Graphics - Alias/Wavefront modeling and animation certificate, Los Angeles, CA - 1996

Tom Kasperski’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch