Tom Humbarger

Current

Consultant at The Humbarger Consulting Group

Past

Community Manager at Catalyze Community
Senior Strategic Projects Manager at iRise
Consultant at thcg, LLC

6 more...

Education

Bowling Green State University

Recommended

10 people have recommended Tom

Connections

368 connections

Industry

Marketing and Advertising

Websites

Tom Humbarger’s Summary

I am an innovative social media, community and marketing strategy expert.

My recent career highlights include:
• Wrote requirements, developed community strategy and completed a beta launch for a start-up professional community
• Relaunched and wrote all marketing content for a corporate website
• Developed social media strategies for a major client of a media advertising company
• Created and grew a niche B2B community from 0 to 4,000 members in 15 months while generating and sourcing the majority of the community content including personally authoring 105 blog posts
• Developed programs to drive 75,000 community visits and 320,000 pageviews
• Wrote more than 75 corporate blog posts in the last year in role as lead corporate blogger, which represented nearly 5% of overall website traffic
• Managed successful B2B user-generated content contest that generated 44 entries and more than 25,000 total hits on YouTube
• Met and exceeded performance MBOs for 12 straight quarters

Core Competencies
Besides my core skills of community strategy, community management and social media, I also have extensive experience in evangelism, product strategy and product marketing for enterprise software in companies ranging in size from start-ups to Oracle.

My recent work has been project-based and most of the work has required me to work with cross-functional teams. I became the “go-to” super project guy when my company needed to get something done especially in areas where there was no roadmap or guidelines and a creative solution was needed.

In addition, I am a broad and inquisitive generalist, a quick learner with excellent writing and presentation skills, superb analytical and research acumen, and the ability to distill complex results into key insights.

Tom Humbarger’s Specialties:

Community Management, Community Strategy, Social Media, New Media, Consulting, Web 2.0, Blogging, Evangelism, Product Management, Product Marketing, Product Strategy, Strategic Planning, Financial Analysis, ROI, Marketing Positioning, Competitive Analysis, Market Research, Project Management, People Management, CRM, Business Intelligence, Management Reporting, Customer Profitability and Performance Management

Tom Humbarger’s Experience

Consultant

The Humbarger Consulting Group

(Marketing and Advertising industry)

July 2008 — Present (1 year 1 month)

I provide marketing, product marketing, social media and community strategy consulting to a variety of companies.

Recent projects have included:
- providing community strategy for professional community start-up
- managing the re-launch of a marketing website
- developing social media strategies around Facebook, Myspace and LinkedIn for a major client of an interactive advertising agency
- serving as the primary marketing resource for a small services company
- reworking LinkedIn personal and company profiles
- writing and editing blog posts
- developing requirements for community platform and portal
- writing content for new consulting website
- setting up and managing a corporate Twitter account

Tom Humbarger’s Education

Bowling Green State University

BSBA , Accounting & Operations Research , September 1977 — June 1981

Activities and Societies:

Beta Alpha Psi, Marching Band and Athletic Bands