Tom Biro

Current

• Sr. Director, Communications at MTV Networks

Past

• Vice President, Digital Media at MWW Group
• Sr. Director, New Media Strategies at MWW Group
• Freelance Writer / Blogger at The Media Drop / AdJab.com (Self-employed)

• Marketing Manager at Deutsche Telekom
• Communications Manager at American Express Company
• Sr. Marketing Analyst at American Express Company
• Financial Analyst at Meridian Health
• Accounting Clerk / IT Assistant at Giordano, Halleran & Ciesla

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Education

• Monmouth University
• Matawan Regional High School

Recommended

9 people have recommended Tom

Connections

500+ connections

Industry

Online Media

Websites

• My Blog
• My Company
• My Blog

Tom Biro’s Summary

At the end of 1999, accepting a role in a marketing and advertising group at American Express gave me the "bug" that drove me to the position I'm currently in, as a Sr. Director of communications for MTV. A serious interest in networks that predate the WWW, and fervent exposure to all things digital since, caused me to find a way to link those personal interests with my professional life, coming together in late Summer of 2005 with the creation of the Director, New Media Strategies position at MWW Group that I took on.

In this position, I worked alongside a great team to bring tools such as blogs, RSS, podcasting, wiki, and other 'new media' communication methods and channels to bear for both MWW and the company's client base. Our Digital Media practice was also responsible for the training of MWW Group staff on tools, trends, and all the materials that will help them do their jobs better going forward.

That experience on the agency side led to the opportunity with MTV, where I'll be working most specifically on corporate communications focused in the digital media space, along with advertising sales and other public relations needs. As the public relations industry is quickly finding its way through having digital-only specialists, I'm truly looking to take my understanding of how the online arena works and blend that with so-called traditional PR tactics to create great results for MTV.

Additionally, I have been maintaining/developing a number of web projects, most prominently since 2000 as the founding writer of Weblogs, Inc.'s AdJab [now owned by AOL] and The Media Drop, which covered all forms of "media," from print to broadcast to digital. In addition, I and now participate as a Scout on the AOL-owned Propeller.com social news site.

My professional background includes 8 years in Marketing, one+ year in Finance, and four years in a multi-function role at one firm including law clerkship, accounting assistant, and IT/Technical Support.

Tom Biro’s Specialties:

Writing, Marketing, Public Speaking, Finance, Accounting, Investing, Computers, Internet Technology, Mobile Technology, Brand Management, Budget Management, public relations, strategy, blogs, new media

Tom Biro’s Experience

• Sr. Director, Communications

  MTV Networks

  (Public Company; 10,001 or more employees; VIA; Entertainment industry)

  July 2008 — Present (1 year 1 month)

  As a senior director of communications at MTV, my responsibilities include the management of MTV’s day to day communications operations. Specific areas include businesses such as ad sales, music efforts across various entities, and heavy involvement with MTV’s digital initiatives, corporate relations and coordination with parent groups MTV Networks and Viacom. Additionally, I will be working with the communications teams to develop internal communications for senior leadership and high-level, long term communications plans along with supporting positioning, talking points, Q&As.

• Vice President, Digital Media

  MWW Group

  (Public Company; 201-500 employees; IPG; Public Relations and Communications industry)

  August 2007 — July 2008 (1 year)

  As vice president of digital media at MWW Group, I'm leading a team of social media experts with public relations backgrounds to execute campaigns that enhance and build relationships within the online arena for our clients. Additionally, we're tasked with improving the education of our staff, clients and key constituents on how social media impacts the public relations community.

• Sr. Director, New Media Strategies

  MWW Group

  (Public Company; 51-200 employees; ipg; Online Media industry)

  August 2005 — August 2007 (2 years 1 month)

  Development and use of blogs, wiki, podcasts, and other new media strategies and tactics for both clients of MWW and the firm itself. Working to take the fear off of dealing with bloggers as an agency and recognizing the value of blogs as a media channel for clients.

• Freelance Writer / Blogger

  The Media Drop / AdJab.com (Self-employed)

  (Self-Employed; Myself Only; Online Media industry)

  June 2005 — August 2005 (3 months)

  As of June 2005, I'm currently shopping my skills in multiple directions, including on/offline journalism and advertising/marketing. Concurrently, I am expanding my writing efforts at The Media Drop and AdJab.com to other Weblogs, Inc. blogs such as Cinematical and TVSquad. I'm interested in all things media-related, from broadcast to print, online to outdoor. Obviously, the emergence of "new media" such as citizens' journalism and weblog networks are a focus of my writing, but radio ads and billboards still whet my appetite.

• Marketing Manager

  Deutsche Telekom

  (Public Company; 10,001 or more employees; DT; Telecommunications industry)

  January 2003 — June 2005 (2 years 6 months)

  Responsibilities include public/analyst relations, some editorial writing, internal communication including sales success stories and PR roundups, event coordination.

• Communications Manager

  American Express Company

  (Public Company; 10,001 or more employees; AXP; Marketing and Advertising industry)

  May 2002 — December 2002 (8 months)

  Internal Merchandising of marketing results, budget management, media buyer, direct project support to VP, coordination of year-end budget/project planning.

• Sr. Marketing Analyst

  American Express Company

  (Public Company; 10,001 or more employees; AXP; Marketing and Advertising industry)

  July 2000 — April 2002 (1 year 10 months)

  Assisting with planning and execution of a National marketing program targeting the top 25+ U.S. markets, including - printing and distribution of merchant sell-in materials, overseeing the distribution of Gift-with-Purchase items, media planning/buying, creative agency management/coordination.

• Financial Analyst

  Meridian Health

  (Non-Profit; 5001-10,000 employees; Hospital & Health Care industry)

  September 1998 — November 1999 (1 year 3 months)

  As a financial analyst, I worked in the Corporate Finance department and was responsible for rolling monthly P&Ls for various MH departments and organizations. Additionally, we did periodic feasibility studies on new buildings, grounds, and equipment and worked with the four member hospitals on a single-chargecode system to replace the previous four.

• Accounting Clerk / IT Assistant

  Giordano, Halleran & Ciesla

  (Privately Held; 51-200 employees; Law Practice industry)

  1997 — 1998 (1 year)

Tom Biro’s Education

• Monmouth University

  BA , Business Administration - Management , September 1993 — May 1998

  Activities and Societies:

  1997-98: Sportswriter, covering Ice Hawks hockey team

• Matawan Regional High School

Additional Information

Tom Biro’s Websites:

• My Blog
• My Company
• My Blog

Tom Biro’s Interests:

Travel, hockey, volleyball, reading, investing, blogging

Tom Biro’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch