The Toby Brand
Toronto, Canada Area
- Current
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- Lead, Innovation2.0 at The Toby Brand
- Freelance Consultant at Treehugger Organics
- President at Concept to Shelf
- Past
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- Marketing -Innovation Change Agent - Contract Position at Aqua Star
- Director of Innovation (Contract Position) at Omstead Foods Limited
- Brand Manager - Private Label - Innnovation at Loblaw Companies
- Education
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- Ryerson University
- Recommended
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4 people have recommended Toby - Connections
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41
connections
- Industry
- Consumer Goods
- Websites
Toby Davidson’s Summary
Hello Fellow Linkin Colleagues;
April 2009
Toby Davidson is pleased to present its latest and greatest-The Toby Brand Corporation (Food Division)
The first sub-brand under The Toby Brand is:
Cookin' Greens ...a first-to-market innovative full range of fresh-cut, pre washed, pre-steamed quick-frozen dark-leafy greens.
The first range of products includes: Pre-Chopped/Pre-Washed Rapini, Kale, Spinach and a specal pre-blended mixture of Spinach,Rapini, Collards, Cut Yellow Beans and Diced Onions...
Grown and harvested in the US (at the same location), this new range of products is sure to become an everyday pantry loader for your home freezers. No more wilting greens in your fridge crisper, no more washing, trimming and chopping those bunches of collards, kale, rapini and spinach.
100% All Natural - use as a simple side-dish or as an ingredient in at least 1001 different dishes - pastas, egg dishes, stir-fries, soups, stews, wrap, salads, smoothies...just to name a few.
Check out www.cookingreens.com
Toby
Toby Davidson’s Specialties:
Vision, consumer Insights, conceptualizing Iinnovation agenda for companies that have a burning in their bully to further differentiate themselves from their competition. In tandem with it's Unbelievable Resources CTS delivers. We offer the best-in-class creative direction, copywriting, brand strategy, category management. We work within a formalized stage gating process to develop new products from Concept to Shelf.
Toby Davidson’s Experience
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Lead, Innovation2.0
The Toby Brand
(Consumer Goods industry)
February 2009 — Present (6 months)
Concept to Shelf is please to announce a new division called
"The Toby Brand - Food Division" (TTB). TTB will be a gateway for the development of innovative, first-to-market products from a variety of categories (beyond food).
Concept to Shelf will remain the management consulting arm of the corporation while TTB will take on a complete new path for Toby and her colleagues.
The first line of products has been launched in the Toronto Market at Sobey's Urban Fresh and other fine retailers. Please visit the store location area of www.cookingreens.com.
Pick up Cookin' Greens today! If your local store doesn't carry them, ask your store manager to bring them in. For distributor information, please go to info@cookingreens.com.
Thanks, Toby -
Freelance Consultant
Treehugger Organics
(Food & Beverages industry)
October 2007 — Present (1 year 10 months)
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President
Concept to Shelf
(Privately Held; 1-10 employees; Food & Beverages industry)
June 2001 — Present (8 years 2 months)
Please go to www.concepttoshelf.com
We provide both food manufacturers (small-medium size) support from concept to shelf within their product development and marketing departments. -
Marketing -Innovation Change Agent - Contract Position
Aqua Star
(Privately Held; Food Production industry)
January 2003 — December 2008 (6 years)
This position was based in Seattle, WA.
Over the time period noted, Concept to Shelf worked directly with company stakeholders in order to shift their company from a sales driven organization to an innovation/product development/marketing driven company.
Given the strong leadership vision and their committment to their vision, their goals were achieved. To-date, they continue to be leaders in the frozen seafood category within the North American market.
For more information on Aqua Star, please visit their web site at
www.aquastar.com
Toby Davidson
President, Concept to Shelf -
Director of Innovation (Contract Position)
Omstead Foods Limited
(Privately Held; 201-500 employees; Food Production industry)
May 2007 — August 2007 (4 months)
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Brand Manager - Private Label - Innnovation
Loblaw Companies
(Public Company; 10,001 or more employees; Retail industry)
1993 — 2002 (9 years)
Work as a category manager then a product /brand manager for President's Choice, No Name, Organic and other brands under LCL's domain.
Managed over 400 projects at a time with the assistance of team consisting of: product development, quality assurance, regulatory, project management and brand managers. Launch over 200 new items during my tenure at Loblaws.
Toby Davidson’s Education
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Ryerson University
BBA , Business , 1981 — 1985
Valedictorian !!
Winner of many industry bursary awards.
Used my first computer in Ryerson's first computer lab in 1984 --yes --DOS -WordStar!
I can now type 100 words a minute on my PC and 30 wpm on my Blackberry (without looking at the keyboard-true).
Additional Information
Toby Davidson’s Websites:
Toby Davidson’s Interests:
Food, the GREEN/environment, locavore, innovation, trend analysis, category mining for new ideas, farmer's markets, biking, hiking, picnicing, learning/growing.
Toby Davidson’s Groups:
Women's Culinary Network, Toronto, Canada
Meals on Wheels
Habitat for Humanity
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The Seafood Network
Toby Davidson’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
