Digital Ad Manager, SouthBank at IPC Media
London, United Kingdom
24
connections
Toby Bicknell’s Experience
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Digital Ad Manager, SouthBank
IPC Media
(Public Company; Marketing and Advertising industry)
Currently holds this position
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Practical Parenting
IPC Media
(Public Company; 1001-5000 employees; TWX; Publishing industry)
February 2005 — February 2007 (2 years 1 month)
• Serviced an agency and client portfolio from junior through to a senior level.
• Developed agency and client strategies to develop and maintain market share.
• Fully proficient with TGI, NRS, NMR and Mintel.
• Helped with development of new sales executives and deputised for the Advertisement Manager in their absence.
• Developed my presentation and negotiation skills to maximise yields.
• Responsible for flat planning.
• Won two IPC ad awards – Senior Sales Person of the year and the prestigious CEO sales person of the year award.
• I developed my excellent organisational skills enabling me to prioritise and balance my tasks with my sales objectives.
• I developed my interpersonal skills assisting me in maintaining an excellent working relationship with clients, suppliers and other departments within the IPC. -
Car Buyer
Highbury Leisure
(Publishing industry)
March 2004 — February 2005 (1 year)
• I developed my strategic abilities by implementing new strategies to achieve the budget expectations.
• Recruited and trained the sales team.
• Identified and generated clear and focused business plans informing the senior management and the sales team what the targets were, how they were to be achieved and motivated them to exceed them.
• I improved my skills in researching and generating the sales tools needed for the team to achieve their sales objectives, including a media pack, sales letters, presentations and bespoke proposals.
• I developed excellent organisational skills enabling me to prioritise and balance my management tasks with my sales objectives.
• I developed my interpersonal skills assisting me in maintaining an excellent working relationship with clients, suppliers and other departments within the organisation. -
Deputy Ad Manager
Fast Car Magazine (Owned by Future Publishing).
(Marketing and Advertising industry)
July 2001 — February 2004 (2 years 8 months)
• Responsible for deputising for the Advertisement Manager enabling me to develop my management skills.
• Continuously sold tailor made advertising solutions to suit individual clients needs including on page, supplements, inserts, catalogue inserts, advertorials, gatefolds and online.
• I was responsible for maintaining and developing a nationwide territory that included key clients and agencies, which I presented to on a weekly basis.
• I researched and presented to the senior management team in-depth analysis of Fast Car and its competitors target audiences using NRS and TGI.
• Negotiating contracts on behalf of HIGHBURY LEISURE with TGI, IMS, NRS and MMS.
• Organised a film preview at the Odeon cinema in Leicester Square for 300 advertisers, agencies and suppliers.
• Recruited, motivated and trained the sales team.
Toby Bicknell’s Education
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Birmingham City University
Financial Services , Marketing, Business studies, Economics and Maths , 1996 — 1998
Additional Information
Toby Bicknell’s Websites:
Toby Bicknell’s Groups:
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ThoseinMedia -
Association of Online Publishers
Toby Bicknell’s Honors:
IPC Senior Sales executive of the year and the IPC Media CEO award (sales)
Toby Bicknell’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
