
Director, Dragon Performance Network
Greater Seattle Area

Director, Dragon Performance Network
Greater Seattle Area
Online Marketing:
- Strategy
- SEM planning & execution
- SEO planning & execution
- Direct Response planning & execution
- online brand campaigns
- viral marketing
- guerilla marketing
- in depth analytics
Traditional Marketing:
- Integration with online tactics, timing & planning
- strategy from 32,000 foot level
Corporate/Departmental Strategy:
- Small business growth strategy and positioning
- Messaging and Brand strategy
- Internal Team buildouts
Strategic analysis, business/partnership development, product development, marketing plan development, media buying, SEO, SEM, contract negotiation
(Privately Held; Internet industry)
May 2007 — May 2009 (2 years 1 month)
Director, Dragon Performance Network:
Since November 2007 I have been building out the Affiliate Marketing/Custom Lead Gen side of Don't Blink/DMO Global. During the past year I have assembled a small team to fulfill lead and action based online marketing campaigns for dozens of clients ranging from small online startups to top 100 online retailers.
Don't Blink Media; Director of Marketing:
Client relationship management, marketing campaign oversight and execution, search engine marketing, search engine optimization, email campaigns, customer experience optimization, web analytics
(Privately Held; 201-500 employees; Marketing and Advertising industry)
June 2006 — May 2007 (1 year)
As the Online Marketing Manager of Blue Frog I was responsible for the direction of all Online Marketing initiatives within the company. Responsibilities included strategy and vision development, staffing a team to execute the plan, and carefully tracking performance to ensure profitability. I reported directly to the COO and President of the company and was responsible for presenting results to BFM’s Board of Directors.
Accomplishments:
- Developed and executed strategic vision to make BFM Competitive on the web
- Full P&L responsibility for department, huge emphasis on profitability
- Directed team of 10 employees, including 3 management level individuals
(Privately Held; 201-500 employees; Marketing and Advertising industry)
December 2005 — May 2006 (6 months)
eMarketing solutions, website analytics, campaign management and execution
(Privately Held; 1-10 employees; Marketing and Advertising industry)
February 2001 — July 2005 (4 years 6 months)
Zoics is an internet marketing firm specializing in web placement, advertising, traffic management, and consulting services. As a co-founder and 50% shareholder I was involved in every aspect of the company, but below is a list of my specific responsibilities.
• Advertising & Marketing: Directed Search Engine Keyword, CPA and brand recognition marketing campaigns across Google, Overture, MSN, and other top 1000 web properties.
- Instrumental in building our SEO network, featuring dozens of web domains, 25,000+ human generated web pages, 100+ million visitors monthly.
- Created dynamic content exchange package
- Optimized exit traffic solution
• Sales & Strategic Partnerships: Developed and managed company’s largest and longest lasting sales accounts. Established strategic partnerships to leverage other websites’ traffic and content to improve the value and placement of our own web properties.
• Negotiations
• Cash Flow & Budget Management
• General Office Management
Communications , Advertising, Consumer Behavior, and Negotiations , 1997 — 2003
- Started in Computer Science and have an extensive education in calculus, differential equations, linear algebra, and calculus based physics.
- 2 year hiatus to work in dot-com industry ('99-'00)
- returned to school, changed degree to Communications, focusing on scientific analysis of advertising, persuasion, negotiation, and public speaking.