Marketing Director at Northwest Evaluation Association
Portland, Oregon Area
- Current
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- President at Vivace Interactive (Sole Proprietorship)
- Adjunct Professor at University of Oregon
- Past
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- Marketing Director at Northwest Evaluation Association
- Director, Online Member Experience at The Regence Group
- Director, Local Search Advertising Products at R H Donnelley
- Education
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- University of Oregon
- Stanford University
- Recommended
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11 people have recommended Tim - Connections
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385
connections
- Industry
- Internet
Tim Williams’s Summary
Award-winning marketing professional with a proven track record in developing innovative solutions to organizational challenges to drive new products, growth, and sales. Talent for seeing the big picture, identifying problems, and developing profitable solutions. Expert in penetrating new and established markets to increase revenues. Consensus building visionary with proven success in creating new business strategies and partnerships.
Tim Williams’s Specialties:
Search Marketing, natural search optimization, product development, market penetration, customer retention, forecast analysis, strategic analysis and planning, product management, web analytics, data-driven marketing, behavioral targeting, and CRM.
Tim Williams’s Experience
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President
Vivace Interactive (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Internet industry)
August 2007 — Present (2 years)
I offer internet marketing consulting for small and mid-size businesses. The focus is on visibility, traffic, conversion and measurement to ensure a sensible approach grounded in reality. Available services include SEM/SEO consults, competitive analysis and profiles, business development representation, and overall marketing strategy assessments.
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Adjunct Professor
University of Oregon
(Educational Institution; Higher Education industry)
February 2006 — Present (3 years 6 months)
Create course concepts, develop syllabus, and deliver instruction for online and in-person courses covering internet marketing, business, and organizational development concepts.
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Marketing Director
Northwest Evaluation Association
(Education Management industry)
March 2008 — June 2009 (1 year 4 months)
National non-profit providing educational assessments to the K-12 market. Serves over 3,400 schools and districts in the US and 44 foreign countries, testing over 4MM students and generating over $55MM in revenue annually.
Assumed turn-around role to establish and reinvigorate branding, market and competitive positioning, customer segmentation, marketing communications, pricing, and sales processes.
* Led creation of new brand position, including imagery, taglines, sales collateral, style and usage guides, and events presence.
* Led design and development of new website (launching July, 2009) and user community that will allow educators to create and share tools and resources keyed to proprietary assessment scores, thus creating a competitive advantage and key barrier to market entry and customer defection.
* Drove customer data analysis to determine key customer behavior patterns indicating likelihood to increase, decrease, or defect and implemented targeted marketing programs to optimize revenue.
* Analyzed existing pricing programs and streamlined models to facilitate customer conversations and ensure consistent treatment. Changes to overall model netted $2.1MM increase in revenue.
* Created a series of unbranded lead generation events that provided education to teachers and administrators and led to increased interest in assessments in general and ours in particular. Leads from these events generated over $250K in new sales in first six months. -
Director, Online Member Experience
The Regence Group
(Non-Profit; Insurance industry)
October 2006 — August 2007 (11 months)
Oversee the design, content, and promotion of the Member Portal for the Regence Blue Cross/Blue Shield plans. Drive awareness, adoption and usage through compelling content, intuitive design, and grass-roots awareness and education to drive demand.
* Increased site registrations by over 100%, member penetration by over 93%, and weekly uniques by 65%.
* Renamed and rebranded site, including a full redesign of the landing/login pages and registration flow.
* Launched featured monthly content packages that have more than tripled average time on site for users consuming that content.
* Created first print publication supporting myRegence, driving awareness, registration, and usage among a key demographic.
* Launched a member e-mail newsletter, driving site usage to new all-time highs.
* Launched Guest Pass and extended demo accounts to alternate channels, driving broader awareness and usage. -
Director, Local Search Advertising Products
R H Donnelley
(Public Company; 1001-5000 employees; RHD; Internet industry)
August 2005 — September 2006 (1 year 2 months)
Lead a team of Product Developers and Product Managers in ideation, creation, and optimization of $100MM product portfolio. Developed and launched leading-edge solutions for small businesses such as Dex Web Clicks and streaming video, creating competitive and strategic advantages for the company.
* Drove strategy to develop universal business profile program for DexOnline.com to create exceptional user experience and superior advertiser value. Projected new revenue of $14MM in first year of sales.
* Led new field-testing approach for product development, leading to faster roll-out of new products. Process adopted for broadband video, pay-per-call, seasonal search marketing packages, and other product launches.
* Developed product roadmap to balance user experience, advertiser demand, and legacy revenue in converting to next-generation local search site. Creation of new products was expected to grow revenue by at least 50% year-over-year. -
Sr. Manager, Online Marketing
Dex Media
(Public Company; Marketing and Advertising industry)
January 2004 — August 2005 (1 year 8 months)
Promote regional local search site via Search Engine Marketing (SEM), Search Engine Optimization (SEO), affiliate programs, contextual marketing and other means to increase reach and value of site.
* Revised advertising program structure to reduce average cost per action by 47% while increasing traffic by 63%. Per comScore, site rose from #3 to #1 in regional market share in one quarter and has remained there for eight consecutive quarters.
* Oversaw implementation of Omniture web analytics tool across suite of company sites. Led Business Intelligence team to provide advanced analysis and decision support for stakeholders.
* Leading company-wide e-touch initiative to enhance e-commerce presence with online CRM tools, allowing for extensive advertiser self-service to increase customer satisfaction and reduce expenses.
* Identified and negotiated arrangements with strategic partners such as InfoSpace to mutually enhance user experience and deliver greater advertiser value. -
Sr Manager, Emerging Applications
Dex Media
(Public Company; Marketing and Advertising industry)
2001 — 2004 (3 years)
Envisioned and drove new product development process for technology-based opportunities outside of the company’s traditional product lines.
* Created and beta-tested a voice directory service for an automated speech recognition tool and secured all network infrastructure to move product to consumer trial.
* Transformed a propriety font into saleable plug-and-play software that created over $3M in licensing revenue and internal savings.
* Strategically managed e-commerce website with full profit and loss responsibility and doubled online sales revenue each year while keeping expenses flat. -
Local Market Manager
Dex Media
(Public Company; Marketing and Advertising industry)
1999 — 2001 (2 years)
Maximized income, revenue, and profitability of $110 million print and Internet advertising portfolio through strategic market analysis of trends and product performance.
* Developed effective promotional and public relations programs to gain best possible positioning. Recognized with a national industry award for pioneering an innovative children’s literacy program that benefited the company and the community.
* Prepared sales force through product and market training, design and development of sales collateral and coaching in effective sales strategies.
* Implemented strategic B-to-B and B-to-C marketing plans that increased market-leading position and enhanced competitive advantages. -
Sr. Human Resources Manager
Dex Media
(Public Company; 1001-5000 employees; DEX; Publishing industry)
1997 — 1999 (2 years)
Provided human resources generalist support to 650 clients across a five-state region.
Negotiated necessary changes with local union officials that allowed for creation of new sales channel and new sales office that delivered over $5 million in revenue in its first year.
Functioned as consultant on issues around team development, succession planning, performance measurement, and reward and recognition programs. -
North American HR Manager
Novartis Nutrition
(Public Company; 501-1000 employees; Pharmaceuticals industry)
1995 — 1997 (2 years)
Responsible for the design, implementation, promotion and administration of all human resources programs for North American operations.
Established a high quality recruiting function that saved the company $100,000 to $200,000 annually.
Outsourced relocation management and saved 40% of relocation budget.
Moved benefits administration to a more efficient TPA and saved 12% on administrative costs. -
District Human Resources Manager
Mervyn's
(Public Company; 10,001 or more employees; TGT; Apparel & Fashion industry)
1989 — 1995 (6 years)
Provided support for startup and operation of prototype stores.
Formulated compensation strategies designed to provide a competitive recruiting edge.
Developed and implemented exercises that allowed 1200+ new employees to quickly integrate into culture.
Additional Information
Tim Williams’s Interests:
Freelance Writer: Published in Golf Today Magazine; fiction contests; musical lyrics. Golf and Poker.
Tim Williams’s Contact Settings
Interested In:
- career opportunities
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- new ventures
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