Tim Collins

Current

SVP-Experiential Marketing at Wells Fargo

Past

SVP Brand and Direct Marketing at Wells Fargo
VP-Brand and Merchandising at Bank of America
Senior Director Field Marketing at Popeyes Chicken

Marketing at America's Favorite Chicken
Director Field Marketing at Taco Bell
Manager New Product and Promotions at Taco Bell

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Education

Northwestern University
The Johns Hopkins University

Recommended

5 people have recommended Tim

Connections

153 connections

Industry

Marketing and Advertising

Tim Collins’s Summary

I develop and execute marketing programs that connect: consumers want to participate.

Tim Collins’s Specialties:

Experiential Marketing, Social Media, Promotions, Sponsorships, Brand and Identity, Advertising, Market Research, Product Development, Store Merchandising, Online Marketing, Video and Online Game Marketing

Tim Collins’s Experience

SVP-Experiential Marketing

Wells Fargo

(Public Company; 10,001 or more employees; WFC; Banking industry)

March 2005 — Present (4 years 5 months)

Manage department that focuses on non-traditional marketing, including sponsorships, promotions, live events, virtual worlds, blogs, social media, word-of mouth, etc.
SVP Brand and Direct Marketing

Wells Fargo

(Public Company; 10,001 or more employees; WFC; Banking industry)

March 1999 — February 2005 (6 years)
VP-Brand and Merchandising

Bank of America

(Public Company; 10,001 or more employees; Marketing and Advertising industry)

September 1996 — December 1998 (2 years 4 months)
Senior Director Field Marketing

Popeyes Chicken

(Public Company; 5001-10,000 employees; Marketing and Advertising industry)

September 1994 — July 1996 (1 year 11 months)
Marketing

America's Favorite Chicken

(Marketing and Advertising industry)

1994 — 1996 (2 years)
Director Field Marketing

Taco Bell

(Public Company; 10,001 or more employees; Marketing and Advertising industry)

January 1991 — July 1994 (3 years 7 months)
Manager New Product and Promotions

Taco Bell

(Public Company; YUM; Restaurants industry)

August 1988 — December 1990 (2 years 5 months)

Tim Collins’s Education

Northwestern University

MBA , Marketing & Advertising , 1986 — 1988
The Johns Hopkins University

BA , Political Science , 1976 — 1980

Additional Information

Tim Collins’s Groups:

Board Member: New Conservatory Theatre Center
Word of Mouth Marketing Association
Advisory Board: International Experiential Marketing Association, DMA, Blog Council