Tim Collins

Current

• SVP-Experiential Marketing at Wells Fargo

Past

• SVP Brand and Direct Marketing at Wells Fargo
• VP-Brand and Merchandising at Bank of America
• Senior Director Field Marketing at Popeyes Chicken

• Marketing at America's Favorite Chicken
• Director Field Marketing at Taco Bell
• Manager New Product and Promotions at Taco Bell

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Education

• Northwestern University
• The Johns Hopkins University

Recommended

5 people have recommended Tim

Connections

175 connections

Industry

Marketing and Advertising

Websites

• Swift's Innovation Portal

Tim Collins’s Summary

I develop and execute marketing programs that connect brands to their consumers.

Tim Collins’s Specialties:

Experiential Marketing, Social Media, Promotions, Sponsorships, Brand and Identity, Advertising, Direct Marketing, Market Research, Product Development, Store Merchandising, Online Marketing, Video and Online Game Marketing

Tim Collins’s Experience

• SVP-Experiential Marketing

  Wells Fargo

  (Public Company; 10,001 or more employees; WFC; Banking industry)

  March 2005 — Present (4 years 9 months)

  Manage department that focuses on non-traditional marketing, including sponsorships, promotions, live events, virtual worlds, blogs, social media, word-of mouth, etc.

• SVP Brand and Direct Marketing

  Wells Fargo

  (Public Company; 10,001 or more employees; WFC; Banking industry)

  March 1999 — February 2005 (6 years )

• VP-Brand and Merchandising

  Bank of America

  (Public Company; 10,001 or more employees; Marketing and Advertising industry)

  September 1996 — December 1998 (2 years 4 months)

• Senior Director Field Marketing

  Popeyes Chicken

  (Public Company; 5001-10,000 employees; Marketing and Advertising industry)

  September 1994 — July 1996 (1 year 11 months)

• Marketing

  America's Favorite Chicken

  (Marketing and Advertising industry)

  1994 — 1996 (2 years )

• Director Field Marketing

  Taco Bell

  (Public Company; 10,001 or more employees; Marketing and Advertising industry)

  January 1991 — July 1994 (3 years 7 months)

• Manager New Product and Promotions

  Taco Bell

  (Public Company; YUM; Restaurants industry)

  August 1988 — December 1990 (2 years 5 months)

Tim Collins’s Education

• Northwestern University

  MBA , Marketing & Advertising , 1986 — 1988

• The Johns Hopkins University

  BA , Political Science , 1976 — 1980

Additional Information

Tim Collins’s Websites:

• Swift's Innovation Portal

Tim Collins’s Groups:

American Marketing Association
International Association of Business Communicators
International Experiential Marketing Association - Advisory Board
New Conservatory Theatre Center - Board Member
Social Media Business Council

•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Kellogg School of Management
•    Social Media Business Council
•    1to1 Insiders
•    HorizonWatching
•    Innotribe