Tess Villas

Current

New Product Development Manager at Pacific Natural Foods

Past

Senior Strategist at The Creative Group
Marketing Manager at Galaxy Desserts
Brand Manager at Pyramid Breweries, Inc.

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Education

University of California, Berkeley

Connections

36 connections

Industry

Food & Beverages

Websites

My Company

Tess Villas’s Summary

Diversified background in lifestyle marketing, brand management, product launch, market research and retail promotion. Proven track record of leading complex cross-functional projects from strategy development to launch.

Tess Villas’s Specialties:

Strategic Brand Management: Annual and 5 year planning, P&L Management, Brand ID and Equity, Product Management from concept to launch, Packaging Development, Marketing Mix and Program Management

Tess Villas’s Experience

New Product Development Manager

Pacific Natural Foods

(Food & Beverages industry)

August 2006 — Present (3 years)

Responsible for all New Category development, managing new product introductions from concept to launch. Direct responsibility for working with all departments to execute the test marketing of new product concepts in a fast track fashion.

Responsible for monitoring product movement and evaluating the success of product launch. Work with senior management to make recommendations to product changes and commercialization scale up.
Senior Strategist

The Creative Group

(Public Company; 10,001 or more employees; Marketing and Advertising industry)

October 2004 — August 2006 (1 year 11 months)

Developed private label packaging and product development for Starbucks, International Coffee Bean & Tea Leaf, Caribou Coffee, William-Sonoma, Whole Foods, Krogers, and other specialty retail chains.

Created, performed, and analyzed customer survey results to reposition brand identity, assist retailers to identify customer needs, customer profile, communicate to stores, and provide new product direction to R&D.
Marketing Manager

Galaxy Desserts

(Privately Held; 51-200 employees; Food Production industry)

2003 — 2004 (1 year)

Developed marketing plan and executed marketing strategy. Work closely with CMO to create and monitor annual marketing budget. Identified tactical plans for growing the business to meet specific revenue targets.

Managed relationships with internal and external creative teams, agencies and vendors to develop integrated customer communication materials.

Spearheaded Local Marketing and Community Relations efforts
Brand Manager

Pyramid Breweries, Inc.

(Public Company; 201-500 employees; PMID; Food & Beverages industry)

April 1996 — July 2001 (5 years 4 months)

Developed short-and long-range marketing objectives, strategies and tactics to maximize sales opportunities and consumer awareness for Pyramid brands and new products.

Managed existing product and package lines to maximize the effectiveness of each product in the portfolio and development of new product and package designs.

Managed the development of the Alehouse Brand yearly marketing plan and promotional calendar for on-and-off premise channels.