Terry Erisman

Current

Director of Marketing at DotNetNuke Corporation

Past

VP of Marketing & Business Development at Project Hosts
CEO and Acting VP of Marketing at MyTango
Director of Marketing at CaseCentral

Principal at Market Apogee (Sole Proprietorship)
Vice President at Launch Pad
Vice President & General Manager at Intevac
Director of Marketing & Sales at LiConiX

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Education

Stanford University Graduate School of Business
Harvard University

Connections

442 connections

Industry

Internet

Terry Erisman’s Summary

* 18 years of high tech marketing, sales and general management experience
* 12 years of international high tech experience
* Hands on experience with all aspects of product marketing and product management
* Launched 6 companies and multiple new products
* SaaS, VoIP, Linux, mobile, and enterprise software experience
* Currently VP of Marketing & Business Development for the leading SaaS / On Demand provider of Microsoft Enterprise Project Management, CRM, and MOSS
* Consulting clients have raised almost $80M in follow on funding from leading VCs and corporate partners
* MBA from Stanford and BA cum laude from Harvard

Terry Erisman’s Specialties:

Launched multiple high tech companies and products, performing all marketing tasks, from soup to nuts. Extensive general management, business development and sales experience.

Terry Erisman’s Experience

Director of Marketing

DotNetNuke Corporation

(Privately Held; Computer Software industry)

March 2009 — Present (9 months)

Marketing executive for the worldwide leader in open source content management solutions for Microsoft ASP.NET with over 6 million downloads since its inception and hundreds of thousands of active websites.
VP of Marketing & Business Development

Project Hosts

(Internet industry)

November 2006 — September 2008 (1 year 11 months)

Responsible for worldwide marketing and business development for the on demand Microsoft Enterprise Project Management (EPM), CRM and MOSS worldwide leader and a Microsoft Gold Certified partner. Operated the EPMConnect program for the Microsoft Project BU.
• Responsible for all marketing and partner co-marketing activities
• Achieved 48% year over year growth in customers and 30% year over year revenue growth in FY07
• 107% growth in number of active customers from Q1 07 to end of Q3 08
• Drove 300% increase in Microsoft partners in EPMConnect program from 2007 to 2008
• Managed all SEM, SEO, and web referral programs for EPMConnect and Project Hosts web sites in five languages (English, French, German, Spanish, and Portuguese)
• Annual SEM expenditure maximum run rate of $240,000 in FY07
CEO and Acting VP of Marketing

MyTango

(Internet industry)

August 2005 — November 2006 (1 year 4 months)

Chief Executive Officer and acting VP of Marketing for this mobile services provider of consumer ordering and payment systems for Quick Serve Restaurants. Funded by Atrium Capital.
.
• Recruited initial merchants and launched service with 13 merchants and over 1,500 registered users
• Implemented all outbound and inbound marketing including: branding the company; creating messaging, web site and collateral; executed lead generation programs; and, drove all product management efforts
• Conducted market research to define PRDs and managed all product development efforts
• Led PR efforts resulting in exposure on Good Morning America, in The Wall Street Journal, and on local television news broadcasts nationwide
Director of Marketing

CaseCentral

(Privately Held; 51-200 employees; Internet industry)

September 2003 — March 2005 (1 year 7 months)

ASP providing litigation support services to top 200 US law firms and Fortune 500 companies. #22 on the San Francisco Business Times Top 100 Fastest Growing Private Bay Area Companies and #450 on the Inc. 500.
• Generated 58% year over year revenue growth in 2003 and 9 consecutive quarters of profitability
• Responsible for all outbound marketing including market research, lead generation and public relations with a marketing programs budget of nearly $1 million
• Revitalized outbound marketing efforts including: rebranded the company; created new messaging, web site and collateral; hired a new PR; conducted a press and analyst tour; implemented a trade show plan; executed direct mail and email lead generation programs; and, developed extensive sales tools
• Generated 18 article mentions/placements, 17 press releases and was named the online repository market leader by The American Lawyer magazine in 2004
Principal
Market Apogee (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Management Consulting industry)

September 1999 — September 2003 (4 years 1 month)

Provided senior marketing expertise to early stage high tech companies, executing all aspects of product marketing and product management, as required. Selected engagements included:
• Enterprise software company in the data integration space (www.siperian.com)
- Launched the company
- Company subsequently raised a $7M follow on venture round
• VoIP equipment supplier to the carrier and enterprise markets (www.kagoor.com)
- Launched the company
- Company subsequently raised a $11.5M follow on venture round
• Online services company providing server management systems for Linux (www.aduva.com)
- Clarified the strategic plan, resulting in a partnership with BMC Software and an eventual $19M strategic investment from BMC, IBM and Intel
- Launched the company
• Experience with products including streaming media, content search engines and online consumer services
Vice President

Launch Pad

(Privately Held; 11-50 employees; Management Consulting industry)

August 2000 — March 2001 (8 months)

Provides marketing consulting services to launch venture capital financed startup companies.
• Successfully launched two companies that raised more than $30M in follow on funding from major strategic and venture investors including IBM, Intel, BMC Software, Siemens, ComVentures and VantagePoint
Vice President & General Manager

Intevac

(Public Company; 201-500 employees; ivac; Computer Hardware industry)

July 1996 — August 1999 (3 years 2 months)

Capital equipment supplier to the data storage and flat panel display industries.
• Full profit and loss responsibility for a 30 person business unit
• Revenue growth of 51% versus year earlier period in 1997
• Generated record quarterly sales in Q3 FY97
• Directed 3 major new product introductions generating more than 80% of total annual revenues
Director of Marketing & Sales

LiConiX

(Internet industry)

1990 — 1993 (3 years )

Terry Erisman’s Education

Stanford University Graduate School of Business

MBA , Marketing & Organizational Behavior , 1988 — 1990
Harvard University

AB , Chemistry , 1982 — 1986

Graduated cum laude. National Merit Scholar. Extensive Economics coursework. Granted sophomore standing.