Ted Seward

Past

Vice President of Marketing and Product Development at Virtual Systems
Director of Marketing Communications at Bowe Bell + Howell
Vice President of Marketing at BCC Software

Director of Sales and Marketing at Osprey Imaging
Account Executive at Black Fox Group DBA Presort
General Manager Print and Mail at K/P Corporation

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Education

University of Phoenix
Heidelberg College

Recommended

22 people have recommended Ted

Connections

265 connections

Industry

Marketing and Advertising

Websites

Ted Seward’s Summary

My professional experience includes sixteen years progressively more responsible experience in sales and marketing, including 12 years business-to-busi¬ness C-level sales and Marketing. Energetic. A proven, results-oriented senior executive with successful start-up, team building and strategic leadership experience. Adept at developing and delivering growth strategies to drive top- and bottom-line results. A trusted and respected thought leader skilled at building linkages with industry partners. Strong people skills, including an affinity for developing relationships with key players and cultivating customer satisfaction. Flexible and adaptive. Eager and enthusiastic at the prospect of a new leadership opportunity.

I am a dynamic professional with diverse leadership experience in sales and marketing across various technology businesses seeking new challenge

Ted Seward’s Specialties:

Knowledgeable of the print, direct mail, fulfillment and technical software development industries.

Product Development • Product Launch • Product Management • Sales Management • Strategic Partnerships/Alliances • Program/Product Extension • Marketing Strategy/Tactics • Branding • Channel Marketing • Project Planning • SAP • CRM • Operations Management

Ted Seward’s Experience

Vice President of Marketing and Product Development

Virtual Systems

(Privately Held; Machinery industry)

April 2008 — January 2009 (10 months)

Brand development, marketing, and product development. Recruited for position responsible for developing strategies to extend Virtual Systems’ products to new customers and markets for this developer of high-performance business management solutions for the direct mail, fulfillment and print industries. Managed a sales team of four responsible for driving $2.5 million in sales, as well as 30+ members of the dealer channel.
Director of Marketing Communications

Bowe Bell + Howell

(Privately Held; 1001-5000 employees; Machinery industry)

July 2006 — April 2008 (1 year 10 months)

Reporting to the President, promoted to Director-level position responsible for overseeing all marketing communications across all domestic product lines for this company located near Raleigh’s Research Triangle.

Organization building: Restructured the marketing department to improve the team’s ability to earn first-mover status in a highly competitive market—an effort that resulted in better alignment of spend to objectives, improved product management and enhanced corporate communications across a broad spectrum of products.

Re-branding: Identified the opportunity to improve the company’s competitive position via branding. Devised and implemented a refreshed brand, including a new tag line, key messages, etc.

Mar-com: Devised and introduced all new supporting sales collateral, including tradeshow exhibit, materials and website. Managed the development, launch and search engine optimization (SEO) of the unit’s web presence.
Vice President of Marketing

BCC Software

(Privately Held; 51-200 employees; Computer Software industry)

December 2001 — July 2006 (4 years 8 months)

As VP, managed divisional marketing department for operating unit of BOWE BELL + HOWELL, including developing strategic marketing plans and launch of new products.

Product extension: Developed a product extension strategy to position the company more competitively industry-wide -an effective move that differentiated the brand in a mature software market. Reinvigorated innovative spirit by finding and driving new product development and key partnerships.

Branding: Initiated branding strategy to reinvigorate existing image and properly shift emphasis from the individual products sold to the overall brand -a purposeful that sharply improved positioning.

Succession Planning: Instrumental in establishing the business case behind the need to invest in additional development and innovative products. Established clear direction for owner exit strategy, actively pursing investment and participating in discussions with the owners that ultimately resulted in the company’s acquisition.
Director of Sales and Marketing

Osprey Imaging

(Computer Software industry)

October 1997 — March 2001 (3 years 6 months)

Hired initially as an Account Executive; promoted soon after to key leadership position overseeing sales and marketing—a team of three Sales Executives and two Account Managers. Managed the budget process for marketing and advertising, sales forecasting and customer service.

Sales achievement: Exceeded $1,000,000 quota for new business development within six months, taking revenue from $1.2 million to $2.9 million in one year. Doubled revenues for each of the next two years, earning a ranking as the 146th fastest growing company on the Inc. 500.
Account Executive

Black Fox Group DBA Presort

(Marketing and Advertising industry)

1994 — 1996 (2 years)
General Manager Print and Mail

K/P Corporation

(Privately Held; 501-1000 employees; Marketing and Advertising industry)

August 1995 — October 1996 (1 year 3 months)

Starting out initially in sales, produced $500,000 in the first three months, thereby earning a promotion to Production General Manager. Coordinated pre-press, litho, laser/inkjet imaging, finishing, fulfillment and warehouse/distribution. Oversaw and directed three Project Managers and two shifts of 28 employees.

Production management: Developed and implemented new operations program, which increased daily output by more than 1,600% while simultaneously taking manufacturing costs from 45% to 22%.

Performance improvement: Increased monthly on-time performance ratings from 60% to more than 90%. At the same time, decreased employee turnover 80% by initiating ISO 9000 standardization.

Ted Seward’s Education

University of Phoenix

MBA , Business Administration , 1997 — 2000
Heidelberg College

BS , Business Administration , 1988 — 1992

Activities and Societies:

JV Soccer Coach and assistant Varsity Soccer Coach, Sigma Tau Nu, College Council, Resident Assistant

Additional Information

Ted Seward’s Websites:

Ted Seward’s Interests:

Organizational development, strategic planning, Six Sigma manufacturing, software development, Marketing, product development, coaching soccer, spending time with my family, and fly fishing when I get a chance.