Tara Wexler

Marketing Executive

Location
Greater New York City Area
Industry
Marketing and Advertising
Current
  1. Digital Marketing
Previous
  1. List Services Corp,
  2. CouponBug,
  3. LIN Television
Education
  1. Central Connecticut State University
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Background

Summary

Accomplished professional with 18 years of marketing successes on the Agency, Media and Client Side. Extensive experience with Fortune 100 Companies - Successfully participated in the development, launch and growth of new businesses - Complete understanding and proven track record for new medias including online advertising, search, social media, mobile and emerging technologies - Strong management and leadership skills that drive team-based results – Especially skilled in strategic planning and implementation with the goal of revenue growth

Experience

Consultant

Digital Marketing
– Present (6 years 4 months)

Worked directly with clients in publishing, ecommerce and healthcare to increase their ROI across all offline/online channels with a focus on better understanding the effectiveness of each customer communication.

Developed social media campaigns to engage client’s customers and increase revenues.

Helped clients determine which marketing channels best engaged their customers, whether it be offline or online and optimize the marketing messages accordingly. Testing both online and offline allowed for almost all clients to increase revenue while streamlining marketing and advertising costs.

Worked with advertising and marketing agencies to acquire new business from the inception of the pitch. Drove the agencies due diligence/ competitive analysis, initiated the pitch strategy, worked with the agency’s team to develop the presentation and presented the presentation alongside the agency.

VP & Director of Online Marketing

List Services Corp
(3 years 1 month)

Partnered with clients including, Kraft Foods, Scholastic, Sylmark DRTV, America’s Test Kitchen and more.

Helped our clients define their online marketing goals, develop a marketing strategy and execute the campaigns to achieve our clients ROI goals.

Marketing initiatives included online advertising, developing effect email communication models, website effectiveness testing, SEO, deep analysis of the effectiveness of all marketing channels, customer database optimization and social media initiatives.

Key member of the new business team. Participated in all Agency-wide new business from inception, strategy, execution and presentation.

Managed entire department including P&L, staffing and overall management

Director of Marketing and Broadcast Affiliate Relations

CouponBug
(1 year 1 month)

Managed all aspects of marketing for Couponbug from the start-up/ beta testing and financing phase to the launch and growth of the CouponBug brand.

Participated in the development of the Couponbug brand including the beta testing of the website, presentations to investors, partner strategies and initial site launch plan.

Managed all strategy and campaigns related to driving traffic to the site.

Participated in all new business strategies and presentation to advertiser partners.

Director of Interactive Marketing

LIN Television
(3 years 1 month)

Developed online revenue channels for local television stations that previously had no online revenue streams.

Determined the content channels that engaged the most online viewers and developed content that was revenue/sponsor based. This content included local seasonal activities guides, local wedding guides, resources for senior services, legal services & automobile related services, and shopping guides.

Trained offline ad sales staff in the value of online marketing as integral part of their client’s overall advertising strategy and helped the offline sale team create new online business.

Integrated new advertising technologies into the existing local news websites to enhance the viewer’s online experience and create additional online revenue channels
.

Director - New Media

Posner Advertising
(1 year 8 months)

Created a New Media division within a traditional offline advertising agency. Developed new media strategies for existing agency clients as well as gaining new clients for the agency through the new media channel

Clients included, Righa Royal Hotels, L’Oreal, Asprey, Avalon Communities, Marketing Directors, Monion Group, New York Catholic Hospitals, Jewish Home and Hospital

Developed an online marketing and advertising strategy for our clients and then executed the strategy from creative development, media planning, launch and ROI analysis

Key member of the new business team. Participated in all new business from inception, strategy, execution and presentation.

Managed entire department including P&L, staffing and overall management.

Senior Account Executive

Grey Interactive
(5 months)

Revlon.com

MacAndrews & Forbes
(2 years 7 months)

Skills

  • Direct Marketing
  • Online Marketing
  • Customer Acquisition
  • Database Marketing
  • Advertising
  • Digital Marketing
  • Lead Generation
  • PPC
  • SEM
  • Marketing Strategy
  • SEO
  • Online Advertising

Education

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