Tara Blanco

Tara Blanco

Project Management Specialist at Siemens Healthcare

Location
Greater Philadelphia Area
Industry
Marketing and Advertising

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Tara Blanco's Overview

Current
Past
Education
Connections

245 connections

Tara Blanco's Summary

Strategic marketing professional with a diverse background in communications and project management. Experienced in internal and external healthcare marketing communications.

Tara Blanco's Experience

Project Management Specialist, CT Research Collaborations

Siemens Healthcare

Public Company; 10,001+ employees; SI; Hospital & Health Care industry

February 2011Present (3 years 8 months)

• Managing 142 CT Research Collaboration projects from contract execution through contract completion.
• Coordinating communication between Collaboration Managers, Clinical Affairs, Compliance, Legal, Regulatory, Siemens AG in Germany, and Academic Institutions to ensure MOR guidelines are followed for all CT R&D projects.
• Overseeing existing projects to ensure target dates for payments and deliverables are met to retain high customer satisfaction.
• Collaborating with Regulatory, Pricing Administration, and SI Order Management to process research orders and ensure timely delivery to the institution.
• Administering the revision process for CT R&D White Papers and coordinating with Creative Services on the design, publication, and distribution to customers.
• Ensuring forecast accuracy for a CT Collaborations project budget over $4 Million.

Marketing Communications, Molecular Imaging Division

Siemens Healthcare

Public Company; 10,001+ employees; SI; Hospital & Health Care industry

May 2010February 2011 (10 months)

• Support multiple campaigns through the development, design, implementation, and follow-up of external marketing collateral including cover letters, brochures, postcards, and emails.
• Spearhead lead nurturing processes to ensure campaign success and sales engagement.
• Manage content and distribution for an online sales newsletter to raise awareness of marketing initiatives being developed by the department.
• Increase functionality of the division intranet pages for enhanced usability by the sales force.
• Serve as a brand champion for the division by using various communication channels to increase awareness of the molecular imaging portfolio among sales executives.
• Improve analyst reporting outcomes by proactively managing customer reference lists and ensuring key messaging and product introductions are provided to the analysts.
• Managed National Sales Meeting promotional and educational materials and ensured all deadlines were met.

Marketing Communications Intern

ECRI Institute

Nonprofit; 201-500 employees; Hospital & Health Care industry

July 2009August 2009 (2 months)

• Managed and implemented a new marketing lead conversion process for better integration between sales and marketing.
• Conducted staff training on the new marketing lead conversion process.
• Established publicity contact lists to include key health publications, top city newspaper editors, and healthcare bloggers, which resulted in increased outreaches to healthcare reporters.
• Verified, updated, and expanded customer lists from a legacy database into a new client relationship management (CRM) database.
• Created advertisements for ECRI Institute’s Healthcare Product Comparison System and Alerts Tracker to increase brand awareness.
• Managed and distributed trade show leads.

Marketing Communications Intern

ECRI Institute

Nonprofit; 201-500 employees; Hospital & Health Care industry

May 2008August 2008 (4 months)

• Verified, updated, and expanded customer lists from a legacy database into a new client relationship management (CRM) database
• Created advertisements for ECRI Institute’s Healthcare Product Comparison System and Alerts Tracker.
• Managed trade show leads in Microsoft Excel.

Tara Blanco's Skills & Expertise

  1. Microsoft Office Sharepoint Server
  2. Microsoft CRM
  3. Omniture
  4. WebTrends
  5. Market Intelligence Network Database
  6. Microsoft Office
  7. SAP SRM
  8. Siebel
  9. Collaboration Tools
  10. Medical Imaging
  11. WebTrends Analytics
  12. Sales Operations
  13. Healthcare
  14. Medical Devices

Tara Blanco's Education

Penn State University

B.S. Marketing, Minor in Spanish, International Business, and International Studies

20062010

Activities and Societies: Penn State Marketing Association, Women In Business

Universidad de Sevilla

Minor in Spanish, International Business

20092009

All courses were taught in Spanish.

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